MTV3
Encyclopedia
MTV3 is a Finnish
commercial
television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s YLE1 took the lead. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running commercials
. Number 3 was added later, when the channel was allocated the third nation-wide television channel and it generally became known as "Channel Three" – Finnish Broadcasting Company’s YLE TV1 and YLE TV2 being the first two – and also to distinguishing it from the later MTV Finland
. The channel's logo is a stylized owl
, changed to an owl's eye after an image renewal in 2003. MTV3 currently has about 500 employees.
, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of YLE. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between YLE, MTV, and Nokia
. MTV3 was born in 1993 when MTV took over the shares of TV3 from YLE and Nokia and MTV programming switched from the YLE frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union
.
In 2005 Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova
and a share in Urheilukanava) to Swedish Bonnier.
Much of the output of MTV3 is a mixture of Finnish versions of popular program format
s and of American and British
imports. However, MTV3 has also its own Finnish programming. For example, many of Spede Pasanen
's productions were produced for MTV3.
MTV3 did bring the first daily soap operas to Finland, by first showing the American The Bold and the Beautiful
, that in 1990s became the most popular show on the channel. In 1999, MTV3 started showing Finnish daily soap opera Salatut elämät
.
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
commercial
Commercial broadcasting
Commercial broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship...
television station owned by Bonnier. It had the biggest audience share of all Finnish TV channels until Finnish Broadcasting Company’s YLE1 took the lead. The letters MTV stand for Mainos-TV (advertisement television), due to the channel getting its revenue from running commercials
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. Number 3 was added later, when the channel was allocated the third nation-wide television channel and it generally became known as "Channel Three" – Finnish Broadcasting Company’s YLE TV1 and YLE TV2 being the first two – and also to distinguishing it from the later MTV Finland
MTV Finland
MTV Finland is a general entertainment channel broadcasting to the Finnish speaking market. The channel replaced MTV Nordic on September 18, 2005.-History:* MTV Finland launched in September 2005 along with MTV Sweden and MTV Norge...
. The channel's logo is a stylized owl
Owl
Owls are a group of birds that belong to the order Strigiformes, constituting 200 bird of prey species. Most are solitary and nocturnal, with some exceptions . Owls hunt mostly small mammals, insects, and other birds, although a few species specialize in hunting fish...
, changed to an owl's eye after an image renewal in 2003. MTV3 currently has about 500 employees.
History
MTV3 started on August 13, 1957, the first commercial television network in FinlandFinland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
, nation-wide commercial TV station in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of YLE. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between YLE, MTV, and Nokia
Nokia
Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...
. MTV3 was born in 1993 when MTV took over the shares of TV3 from YLE and Nokia and MTV programming switched from the YLE frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union
European Broadcasting Union
The European Broadcasting Union is a confederation of 74 broadcasting organisations from 56 countries, and 49 associate broadcasters from a further 25...
.
In 2005 Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova
Radio Nova (Finland)
Radio Nova is a radio channel in Finland. It was a major radio industry milestone when it launched in 1997. Nova was the only national commercial broadcaster. It is owned by Bonnier and Proventus. Nova specializes in playing popular music for people aged 25-44 and hourly news bulletins.-External...
and a share in Urheilukanava) to Swedish Bonnier.
Programming
MTV3 broadcasts everyday from 4:00 to 1:30. The opening time 4:00 is like other Uralic countries.Much of the output of MTV3 is a mixture of Finnish versions of popular program format
TV program format
A TV format describes the overall concept, premise and branding of a copyrighted television program.The format is licensed by TV networks, so that they may produce a version of the show tailored to their nationality and audience. Formats are a major part of the international television market...
s and of American and British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
imports. However, MTV3 has also its own Finnish programming. For example, many of Spede Pasanen
Spede Pasanen
Pertti Olavi "Spede" Pasanen was a Finnish film director and producer, comedian, humorist, inventor, TV personality and practitioner of gags....
's productions were produced for MTV3.
MTV3 did bring the first daily soap operas to Finland, by first showing the American The Bold and the Beautiful
The Bold and the Beautiful
The Bold and the Beautiful is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS Daytime. It premiered on March 23, 1987....
, that in 1990s became the most popular show on the channel. In 1999, MTV3 started showing Finnish daily soap opera Salatut elämät
Salatut Elämät
Salatut elämät is a Finnish 30-minute long soap opera broadcast on MTV3. It was the first Finnish daily soap opera. Its first episode aired on January 25, 1999...
.
- Salatut elämätSalatut ElämätSalatut elämät is a Finnish 30-minute long soap opera broadcast on MTV3. It was the first Finnish daily soap opera. Its first episode aired on January 25, 1999...
- CSI: Crime Scene InvestigationCSI: Crime Scene InvestigationCSI: Crime Scene Investigation is an American crime drama television series, which premiered on CBS on October 6, 2000. The show was created by Anthony E. Zuiker and produced by Jerry Bruckheimer...
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- CSI: MiamiCSI: MiamiCSI: Miami is an American police procedural television series, which premiered on September 23, 2002 on CBS. The series is a spin-off of CSI: Crime Scene Investigation....
- Diili (The Apprentice)
- EmmerdaleEmmerdaleEmmerdale, is a long-running British soap opera set in Emmerdale , a fictional village in the Yorkshire Dales. Created by Kevin Laffan, Emmerdale was first broadcast on 16 October 1972...
- HouseHouse (TV series)House is an American television medical drama that debuted on the Fox network on November 16, 2004. The show's central character is Dr. Gregory House , an unconventional and misanthropic medical genius who heads a team of diagnosticians at the fictional Princeton-Plainsboro Teaching Hospital in...
- Huomenta Suomi (Good Morning Finland)
- IdolsIdols (Finland)Idols is a Finnish reality-television singing competition that airs on MTV3 . It debuted in the summer of 2003, and went on to become one of the most popular shows on Finnish television...
- Kauniit ja rohkeat (The Bold and the BeautifulThe Bold and the BeautifulThe Bold and the Beautiful is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS Daytime. It premiered on March 23, 1987....
) - Simpsonit (The SimpsonsThe SimpsonsThe Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...
) - Myytinmurtajat (MythBustersMythBustersMythBusters is a science entertainment TV program created and produced by Beyond Television Productions for the Discovery Channel. The series is screened by numerous international broadcasters, including Discovery Channel Australia, Discovery Channel Latin America, Discovery Channel Canada, Quest...
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- Selviytyjät (SurvivorSurvivor (U.S. TV series)Survivor is an American version of the Survivor reality television game show, itself derived from the Swedish television series Expedition Robinson originally created in 1997 by Charlie Parsons. The series premiered on May 31, 2000 on CBS...
) - Suurin pudottaja (The Biggest LoserThe Biggest LoserThe Biggest Loser is an American reality game show that debuted on NBC October 19, 2004. The show features obese people competing to win a cash prize by losing the highest percentage of weight relative to their initial weight....
) - Tanssii tähtien kanssa (a format of Dancing with the StarsDancing with the StarsDancing with the Stars is the name of several international television series based on the format of the British TV series Strictly Come Dancing, which is distributed by BBC Worldwide – the commercial arm of the BBC. Currently the format has been licensed to over 35 countries...
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- Miss UniverseMiss UniverseMiss Universe is an annual international beauty contest that is run by the Miss Universe Organization. The pageant is the most publicized beauty contest in the world with 600 million viewers....
- Samu Sirkan joulutervehdys (From All of Us to All of YouFrom All of Us to All of YouFrom All of Us to All of You is an animated television Christmas special, produced by Walt Disney Productions and first presented on December 19, 1958 as part of the Walt Disney Presents anthology series...
) - Paljastavat valheet (Lie to MeLie to MeLie to Me is a 2009-2011 American television series.Lie to Me may also refer to:* Lie to Me , a South Korean drama series* "Lie to Me" , an episode of Buffy the Vampire Slayer...
) - Puumanainen (Cougar TownCougar TownCougar Town is an American television sitcom that premiered on ABC on September 23, 2009. The series focuses on a recently divorced woman in her forties facing the often humorous challenges, pitfalls and rewards of life's next chapter, along with her son, ex-husband, and friends who together make...
) - 24
- Lain kourat (JusticeJustice (TV series)Justice is an American legal drama produced by Jerry Bruckheimer that aired on Fox in the USA and CTV in Canada. The series also aired on Warner Channel in Latin America, Nine Network in Australia, and on TV2 In New Zealand....
) - X Factor (Finnish version)
- Rajamailla (FringeFringe (TV series)Fringe is an American science fiction television series created by J. J. Abrams, Alex Kurtzman and Roberto Orci. The series follows a Federal Bureau of Investigation "Fringe Division" team based in Boston, Massachusetts under the supervision of Homeland Security...
) - Ilman johtolankaa (Without a TraceWithout a TraceWithout a Trace is an American television drama which originally ran on CBS from September 26, 2002 to May 19, 2009. The series was set in New York City and concerned a fictitious FBI Missing Persons Unit.-Premise:...
) - Teho-osasto (ERER (TV series)ER is an American medical drama television series created by novelist Michael Crichton that aired on NBC from September 19, 1994 to April 2, 2009. It was produced by Constant c Productions and Amblin Entertainment, in association with Warner Bros. Television...
) - Todistettavasti syyllinen (Cold Case)
- Kadotettu (VanishedVanishedVanished is an American serial drama television series produced by 20th Century Fox. The series premiered on August 21, 2006 on Fox and its last episode aired on November 10, 2006. Based in Atlanta, Georgia, the series begins with the sudden disappearance of the wife of a Georgia senator, which is...
) - Star Wars: The Clone Wars (2008 TV series)Star Wars: The Clone Wars (2008 TV series)-Production:At April 2005's Star Wars Celebration III, Lucas stated that "we are working on a 3-D continuation of the pilot series that was on the Cartoon Network; we probably won't start that project for another year." In July 2005, pre-production had begun on the series, according to Steve...
- Olet mitä syöt (You Are What You Eat)
- Mullan alla (Six Feet Under)
- EverwoodEverwoodEverwood is an American drama television series that initially aired in the United States on The WB. The series is set in the fictional small town of Everwood, Colorado, and was filmed in Ogden, South Salt Lake, and Draper, Utah, except the series pilot which was filmed in Canmore, Alberta,...
- SurfaceSurface (TV series)Surface is a science fiction television series that premiered on NBC on 19 September 2005. The program aired fifteen episodes before going on hiatus on February 6, 2006 due to NBC's coverage of the 2006 Winter Olympics...
- HamtaroHamtarois a Japanese anime series. The main character is a hamster named Hamtaro who has a variety of adventures with other hamsters, called "Ham-Hams" . The show is based on a manga series by Ritsuko Kawai, Hamtaro Gets Lost and Other Stories, and Jealous Hamtaro and Other Stories...
- Tulilinjalla (Human Target)
External links
- MTV3 - Official site