MTV (Romania)
Encyclopedia
MTV România, the Romanian branch of MTV
, is a national channel in Romania
.
It was officially launched on 15 June 2002, as the 10th regional channel of MTV in Europe (and second eastern European after MTV Polska) with a big concert performed by Enrique Iglesias
on Lia Manoliu Stadium
. It took over the air license previously used by MCM România, which was a franchise of the French music channel MCM
. From 2008 MTV Networks Europe will give over operations to Pro TV
to manage the Romanian channel while MTVN Europe will still own the brand and output. Several shows are made up locally, featuring Romanian music and artists. Some of the most popular shows on the channel are the Romanian version of Total Request Live
, Hitlist Romania and Dance Floor Chart. MTV România also shows a variety of reality shows (mainly imported from MTV US) but also local, like Dance Star
in 2006. Since its launch, the channel also aired several TV shows and cartoons, like The Osbournes
, Yo Momma, Pimp My Ride
, Punk'd
, Boiling Points
, Daria
, Beavis and Butthead, Where My Dogs At?
.
However, the best music videos and programs are mainly shown through the night, as in the old MTV Europe
days. Several classic shows are still on after many years, mainly Party Zone
, Stylissimo, Yo! MTV Raps
. Other shows such as local versions of Chill Out Zone
, Alternative Nation
or Superock used to be aired on MTV România also after their cancellation on MTV Europe but were eventually discontinued.
or Staying Alive
.
concept store on Calea Victoriei
(a major commercial avenue in the center of Bucharest
). The show airs two times a week, on Tuesday and Wednesday, while the international version is still shown on other weekdays. The graphic is similar to that of the Italian version.
Main Romanian hosts for MTV România are Ella Voineag, VJ Oana, Laura Cosoi
and DJ Dox. Some of the former hosts of the channel are Diana Munteanu, Liviu Stanciu, Cristina Cepraga, DJ Wanda, VJ Raru (Cornel Moraru), Mircea Zara, Raluca Balajel, Marian Nedelcu and Radu Vâlcan.
) aimed at the Romanian music industry with special guests from abroad. Among the international artists that attended the show are Sugababes
, Scooter
, Kevin Lyttle
, Kosheen
, Laura Pausini
, Uniting Nations
, Dina Vass, Sylver
, Pachanga
and others. The show was held three times in Bucharest, one time in Cluj-Napoca and Sibiu and is usually held during June.
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, is a national channel in Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
.
It was officially launched on 15 June 2002, as the 10th regional channel of MTV in Europe (and second eastern European after MTV Polska) with a big concert performed by Enrique Iglesias
Enrique Iglesias
Enrique Iglesias is a Spanish pop music singer, a son of singer Julio Iglesias.Enrique started his musical career on Mexican label Fonovisa...
on Lia Manoliu Stadium
Lia Manoliu Stadium
The National Stadium was a multi-purpose stadium in Bucharest, Romania. The stadium held 60,120 people.It was built in 1953, for the 4th World Festival of Youth and Students...
. It took over the air license previously used by MCM România, which was a franchise of the French music channel MCM
MCM (French TV)
MCM is a French music video TV channel owned by Groupe MCM. It was started in 1989 by Groupe Europe following the MTV model. MCM broadcasts 3 encrypted music TV channels "MCM France", "MCM Pop" and "MCM Top" as part of the "CanalSat France" subscription TV package from the Astra 19.2°E cluster of...
. From 2008 MTV Networks Europe will give over operations to Pro TV
Pro TV
Launched in December 1995, Pro TV reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs...
to manage the Romanian channel while MTVN Europe will still own the brand and output. Several shows are made up locally, featuring Romanian music and artists. Some of the most popular shows on the channel are the Romanian version of Total Request Live
Total Request Live
Total Request Live is a television series on MTV that featured popular music videos. TRL was MTV's prime outlet for music videos as the network continues to concentrate on reality-based programming. In addition to music videos, TRL featured daily guests...
, Hitlist Romania and Dance Floor Chart. MTV România also shows a variety of reality shows (mainly imported from MTV US) but also local, like Dance Star
Dance star
Dance Star is a 2010 British film. It was written and directed by Steven M. Smith. The cast includes Bruce Payne and Vivien Creegor.-Plot:A teenager named Josie has never performed or auditioned for anybody at a professional level...
in 2006. Since its launch, the channel also aired several TV shows and cartoons, like The Osbournes
The Osbournes
The Osbournes is an American reality television program featuring the domestic life of heavy metal singer Ozzy Osbourne and his family. The series premiered on MTV on March 5, 2002, and in its first season, was cited as the most-viewed series ever on MTV...
, Yo Momma, Pimp My Ride
Pimp My Ride
Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it and customizing it.The original United States version was hosted by rapper Xzibit...
, Punk'd
Punk'd
Punk'd is an American hidden camera/practical joke reality television series that first aired on MTV in 2003 and was created by Ashton Kutcher and Jason Goldberg, produced and hosted by Ashton Kutcher. It bore a resemblance to both the classic hidden camera show Candid Camera and to TV's Bloopers...
, Boiling Points
Boiling Points
Boiling Points is a prank reality television show, much like the format used on Candid Camera. It is broadcast on MTV in the United States. In each half-hour episode, annoying situations are set up and deliberately inflicted on one or more young adults who are unaware that they are being tested...
, Daria
Daria
Daria is an American animated television series produced by Paramount Television, and created by Glenn Eichler and Susie Lewis Lynn for MTV. The series focuses on Daria Morgendorffer, a smart, acerbic, and somewhat misanthropic teenage girl who observes the world around her...
, Beavis and Butthead, Where My Dogs At?
Where My Dogs At?
Where My Dogs At? was an animated program created by Aaron Matthew Lee and Jeffrey Ross that aired on MTV2 as part of its Sic'emation lineup.-Plot:...
.
However, the best music videos and programs are mainly shown through the night, as in the old MTV Europe
MTV Europe
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
days. Several classic shows are still on after many years, mainly Party Zone
Party Zone
Party Zone is MTV Europe's longest-running show, born not only when MTV Europe started but also when club culture was at its embryonic stage. Partyzone plays a mix of new and old tracks from many different genres of dance music, including garage, house, techno, electronic, trance and drum and bass...
, Stylissimo, Yo! MTV Raps
Yo! MTV Raps
Yo! MTV Raps was a two-hour American television music video program, which ran from August 1988 to August 1995 through its original Yo! MTV Raps name and later by Yo! . The program was the first hip hop music show on the network, based on the original MTV Europe show, aired one year earlier. The U.S...
. Other shows such as local versions of Chill Out Zone
Chill Out Zone
The Chill Out Zone is a long running show on MTV Europe that plays new and old ambient music including laidback house, trip hop, chillout trance. It's on every Sunday between 03:00 and 05.00 a.m. CET. The first edition of Chill Out Zone aired in 1993...
, Alternative Nation
Alternative Nation Festival
Alternative Nation was a series of music festivals held in Australia in 1995. It was organised by a consortium of concert promoters, Michael Coppell, Michael Chugg and Michael Gudinski and backed by the Triple M radio network as an alternative to the Big Day Out...
or Superock used to be aired on MTV România also after their cancellation on MTV Europe but were eventually discontinued.
MTV Day
Also, each year MTV România celebrates its birthday with a big concert called MTV Day. During the time, MTV România took part in several social campaigns in collaboration with the authorities of Romania. Among them, one can find MTV ExitMTV EXIT
The ' campaign is a multimedia initiative produced by MTV EXIT Foundation to raise awareness and increase prevention of human trafficking...
or Staying Alive
Staying Alive
Staying Alive is the 1983 film sequel to Saturday Night Fever, starring John Travolta as dancer Tony Manero, with Cynthia Rhodes, Finola Hughes, Joyce Hyser, Steve Inwood, Julie Bovasso, and dancers Viktor Manoel, Kate Ann Wright, Kevyn Morrow and Nanette Tarpey...
.
VH1 Romania
The owner of the license for MTV România, Music Television Systems received in January 2007 the license to broadcast a local version of VH-1, MTV's sister channel. The new music station was planned to start broadcasting in early 2007 (with local advertising being broadcast as early as in 30 days since the granting of the license).TRL Romania
MTV România launched TRL România on 23 January 2007, aired from an OrangeOrange SA
Orange is the brand used by France Télécom for its mobile network operator and Internet service provider subsidiaries. It is the fifth largest telecom operator in the world, with 210 million customers . The brand was created in 1994 for Hutchison Telecom's UK mobile phone network, which was...
concept store on Calea Victoriei
Calea Victoriei
Calea Victoriei is a major avenue in central Bucharest. It leads from Splaiul Independenţei to the north and then northwest up to Piaţa Victoriei, where Şoseaua Kiseleff continues north....
(a major commercial avenue in the center of Bucharest
Bucharest
Bucharest is the capital municipality, cultural, industrial, and financial centre of Romania. It is the largest city in Romania, located in the southeast of the country, at , and lies on the banks of the Dâmbovița River....
). The show airs two times a week, on Tuesday and Wednesday, while the international version is still shown on other weekdays. The graphic is similar to that of the Italian version.
Main Romanian hosts for MTV România are Ella Voineag, VJ Oana, Laura Cosoi
Laura Cosoi
Laura Ana Cosoi is a Romanian actress and model. She appeared for the first time in the Libertatea newspaper at "the girl from the 5 page"....
and DJ Dox. Some of the former hosts of the channel are Diana Munteanu, Liviu Stanciu, Cristina Cepraga, DJ Wanda, VJ Raru (Cornel Moraru), Mircea Zara, Raluca Balajel, Marian Nedelcu and Radu Vâlcan.
MTV Romania Music Awards
MTV România holds annually, in a different city, an award show (similar to the MTV Video Music AwardsMTV Video Music Awards
An MTV Video Music Award , is an award presented by the cable channel MTV to honor the best in music videos...
) aimed at the Romanian music industry with special guests from abroad. Among the international artists that attended the show are Sugababes
Sugababes
The Sugababes are an English pop girl group based in London, consisting of members Heidi Range, Amelle Berrabah and Jade Ewen. The Sugababes were formed in 1998 with founding members Siobhán Donaghy, Mutya Buena and Keisha Buchanan. Their debut album, One Touch, was released in 2000 under London...
, Scooter
Scooter (band)
Scooter are a German hard dance band founded in Hamburg, who have sold over 25 million records and earned over 80 gold and platinum awards. Scooter are considered the most successful single-record German act with 23 top ten hits. The band is currently composed of members H.P. Baxxter, Rick J....
, Kevin Lyttle
Kevin Lyttle
Kevin Lyttle is a soca artist hailing from Saint Vincent and the Grenadines, who had a worldwide hit with the interpellative soca ballad "Turn Me On", which was recorded by Lyttle and the dancehall artist Spragga Benz.-Career:Previously, Lyttle had subsisted on day jobs, such as customs officer...
, Kosheen
Kosheen
Kosheen are a British trip hop, breakbeat and rock group based in Bristol, England. The trio consists of producers Markee Substance and Darren Decoder , with singer and song writer Sian Evans...
, Laura Pausini
Laura Pausini
Laura Pausini, is a Grammy Award-winning Italian soul singer-songwriter. She debuted in 1993, winning the newcomer artists' section of the 43rd Sanremo Music Festival with the song "La solitudine", which became an Italian standard and an international hit, reaching the top spot on the Italian...
, Uniting Nations
Uniting Nations
Uniting Nations are a British dance act who formed in 2004. The act achieved chart success across Europe. It was composed of Paul Keenan and Daz Sampson with Jinian Wilde on vocals for "Out of Touch", "You and Me" & 11 of the 12 tracks on the One World album . Craig Powell was the frontman of the...
, Dina Vass, Sylver
Sylver
Sylver is a Belgian vocal Trance group best known for the song "Turn the Tide". The group's vocalist is Silvy De Bie and keyboardist/songwriter is Wout Van Dessel . Regi Penxten is the producer and co-songwriter...
, Pachanga
Pachanga
- Music :In Cuba in 1955, Los Papines fused the violin-based music of charangas and the trumpet-based music of conjuntos Eduardo Davidson's La Pachanga , recorded by Orquesta Sublime, introduced Cuba to a Colombian dance...
and others. The show was held three times in Bucharest, one time in Cluj-Napoca and Sibiu and is usually held during June.