MTV Flux
Encyclopedia
MTV Flux was a television channel
in the United Kingdom
, Republic of Ireland
. The version in the UK and the Republic of Ireland launched on September 6, 2006. The brand started as a website
on 1 August. It used bandwidth that was originally used to broadcast VH2.
The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast) MTV.
The channel also showed music videos.
Unlike VH2, which focused mainly on indie music
, MTV Flux broadcast a wider range of music and music-related programming, with styles ranging from current chart hits to classic pop/rock songs.
There is an MTV 'Flux' channel in Japan
, which launched in 2007.
The MTV Flux website allows users to register and create a unique web page in the style of social networking sites like MySpace
, usually http://www.mtv.co.uk/user/XXX. This page allows users create avatars and upload pictures and video.
The first show broadcast on MTV Flux was: Up, Up, Down, Down... (short for the complete Konami Code
which serves as its full official title), an hour-long show, hosted by Colin Griffiths
nominally about computer games interspersed with music videos and user-submitted content.
Other shows included:
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
. The version in the UK and the Republic of Ireland launched on September 6, 2006. The brand started as a website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
on 1 August. It used bandwidth that was originally used to broadcast VH2.
The idea of the channel was to give viewers "control" by allowing them to send in video clips to the website and the TV channel if approved by the online community and (for television broadcast) MTV.
The channel also showed music videos.
Unlike VH2, which focused mainly on indie music
Indie (music)
In music, independent music, often shortened to indie music or "indie" is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous, Do-It-Yourself approach to recording and publishing....
, MTV Flux broadcast a wider range of music and music-related programming, with styles ranging from current chart hits to classic pop/rock songs.
There is an MTV 'Flux' channel in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, which launched in 2007.
The MTV Flux website allows users to register and create a unique web page in the style of social networking sites like MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, usually http://www.mtv.co.uk/user/XXX. This page allows users create avatars and upload pictures and video.
The first show broadcast on MTV Flux was: Up, Up, Down, Down... (short for the complete Konami Code
Konami Code
The Konami Code, known in Japan as the , is a cheat code that appears in many Konami video games, although the code also appears in some non-Konami games...
which serves as its full official title), an hour-long show, hosted by Colin Griffiths
Colin Griffiths
Colin Griffiths is an English comedian, DJ, VJ and writer. He is most famous for his work as host of the MTV show Up, Up, Down, Down..., the flagship program of MTV Flux which has also aired on TMF UK and MTV UK and Ireland....
nominally about computer games interspersed with music videos and user-submitted content.
Other shows included:
- Flux Me I'm Famous: A mixture of shoutouts where members of the public throw to their own flux profiles and advertise themselves, user generated films and music videos.
- Obsession Session: Dedicated fans tell all about themselves and the bands they adore.
- POD stars: The zen den where celebrities hang out and do anything in the Flux POD, an inflatable white enclave. Followed by their music videos.
Closure
On January 21, 2008, AGB Nielsen Media Research announced for BARB subscribers that MTV Flux would be rebranded as MTV ONE +1 on 1 February 2008. MTV Flux ceased at 6am with MTV One+1 launching at 12noon on the same day.External links
- MTV Flux at MTV.co.uk
- http://www.myflux.jp/ at MTV Flux Japan