MTV Ireland is a 24-hour entertainment channel operated by MTV Networks Europe

MTV Networks Europe

MTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...

. The channel launched on February 22, 2004.

The channel features localized advertising and sponsorship for the Irish market. The channel also hosted a local shows 'MTV News' and 'MTV The Festival Show'. The channel, which is based at the MTV Networks Europe headquarters in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 also hosts a local office in Dublin. The channels identity was created by Image Now (previously Chemistry) supported by the 'MTV Sheep' campaign.

As of July 1, 2009, MTV Ireland shares the same on-air identity and content as other global MTV channels.. On July 1, 2011 MTV Ireland changed its logo along with other MTV channels worldwide. The channel also airs a new on-air identity.

Special events

• MTV Resident in Dublin (November 1999)
• MTV Crashes Dublin (March 2000)
• MTV Presents: Street Performance World Championship 2009
• MTV Presents: Oxygen 2009
• MTV @ Arthur's Guinness Day 2010
• MTV Presents Live in Belfast 2010
• MTV Music Week [Belfast) (November 2011)