MTV Israel
Encyclopedia
MTV Israel, is the Hebrew-speaking branch of MTV
. A 24 hour music and general entertainment channel launched on January 17, 2011.
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
. A 24 hour music and general entertainment channel launched on January 17, 2011.
History
- Prior to the launch of a 24 hour MTV Israel, the territory was previously served by a localized version of MTV EuropeMTV EuropeMTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
. In the early 2000s, MTV began to localize the European MTV feed in Israel featuring localized advertising and sponsorship.
- MTV Networks InternationalMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
signed a deal with Tel AvivTel AvivTel Aviv , officially Tel Aviv-Yafo , is the second most populous city in Israel, with a population of 404,400 on a land area of . The city is located on the Israeli Mediterranean coastline in west-central Israel. It is the largest and most populous city in the metropolitan area of Gush Dan, with...
based telecommunications company Ananey Communications to launch MTV BalticMTV Networks BalticMTV Networks Baltic part of MTV Networks Europe represented MTV within the region. In 2006, MTV established: MTV Latvia, MTV Lithuania and MTV Estonia. In 2008, Israeli telecommunications company Ananey communications purchased MTV Networks Baltic under a new licensing agreement with MTV Networks...
during the negotiations Ananey showed interest in launching a local MTV channel in Israel.
- MTV Networks International launched a on on-demand channelTelevision channelA television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
found at MTV.co.il. This service launched on October 23, 2007.MTV.co.il featured localised advertising, sponsorship and translated shows. The On-Demand Music and Entertainment channel launched on October 23, 2007. During this tim MTV EuropeMTV EuropeMTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
continued to be available in Israel on cableCable televisionCable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
and satellite televisionSatellite televisionSatellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...
. While MTV.co.il served as an interactive music service.
- In 2008, MTV.co.il increased its localised programming featuring a local MTV News series and other music based programming. The channel also features two local presenters.
- In November 2009, MTV Networks Europe and its associated partner within Israel, Ananey Communications have announced that a twenty-four hour Hebrew speaking channel will launch in the near future. It is expected that the channel will launch late 2010 or early 2011. Ananey Communications already hold a licensing agreement with MTV Networks EuropeMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
in relation to the local Nickelodeon within the region and promote other brands associated with MTV.
- MTV NetworksMTV NetworksMTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...
International also host a localised version of NickelodeonNickelodeon (TV channel)Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...
in Israel and promote other brands such as channel E!E!E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...
.
- As of January 2011, MTV Israel is now a 24 hour general entertainment channel and served online by mtv.co.il. The website reflects MTV's international themed website though in the Hebrew language.
Shows
- MTV חדשות (MTV NewsMTV NewsMTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
) - CribsMTV CribsMTV Cribs and CMT Cribs, depending on which channel it airs, is a franchise reality television program that originated on the MTV Networks' MTV. It later aired on its CMT channel that features tours of the houses and mansions of celebrities. The first show aired September 2000...
- אקסטרים אורבני (Extreme Orbani)
- ביוויס ובאטהד (Beavis and Butt-headBeavis and Butt-HeadBeavis and Butt-head is an American animated television series created by Mike Judge. The series originated from Frog Baseball, a 1992 short film by Judge. After seeing the short, MTV signed Judge to develop the concept. Beavis and Butt-head originally aired from March 8, 1993 to November 28, 1997...
)