MTV K
Encyclopedia
MTV K was a channel dedicated to mainly Korean Americans, Asian Americans and K-Pop lovers that showcased the best of Korean culture while providing a platform for Korean American talent. This premium channel launched on DirectTV on June 27, 2006 with viewer-voted music video, K-pop sensation BoA
’s, "My Name." MTV K was presented in English and combined the best programming from its international affiliates with specially created packaging, shows, news and events.
MTV K was the newest channel to launch under the MTV World banner, after MTV Chi
and MTV Desi
(for Chinese and South Asian/Desi
Americans, respectively).
BoA
Boa Kwon , commonly stylized and known by her stage name BoA, which is a backronym for Beat of Angel, is a Korean singer, active in South Korea, Japan, and the United States and sometimes referred to as the "Queen of Korean Pop Music"....
’s, "My Name." MTV K was presented in English and combined the best programming from its international affiliates with specially created packaging, shows, news and events.
MTV K was the newest channel to launch under the MTV World banner, after MTV Chi
MTV Chi
MTV Chi was a spin-off network from MTV that was targeted at Chinese Americans. The network featured various styles of music such as Mando pop, Canto pop and Chinese American hip hop. It broadcast in English and featured a mix of original programming with the best of MTV's International...
and MTV Desi
MTV Desi
MTV Desi was a spin-off network from MTV that targeted Desis in the United States, as the name implies. The network featured various styles of music such as electronic tabla music and English-Gujarati hip-hop, interspersed among Bollywood videos...
(for Chinese and South Asian/Desi
Desi
Desi or Deshi refers to the people, cultures, and products of the Indian subcontinent and, increasingly, to the people, cultures, and products of their diaspora. Desi countries include India, Pakistan, Bangladesh...
Americans, respectively).