MTV Networks Africa
Encyclopedia
MTV Networks Africa is a division of MTV Networks International
, a subsidiary of Viacom
. MTV Networks Africa includes the multimedia entertainment brands: MTV
, VH1
and Nickelodeon
.
Since 2006, MTV Networks Africa offices are located in Johannesburg
, South Africa
. Previously, the networks offices were located at MTV Networks Europe
headquarters in London
, United Kingdom
.
. It would air on MNET's children's block, K-TV. The channel launched on 1 July 1999.
and promotes the European versions of MTV Live HD, VH1
, MTV
, MTV Portugal
and MTV France
.
MTV Networks International
MTV Networks International is a division of MTV Networks, a subsidiary of Viacom. MTV Networks International includes the management and branding of 68 MTV channels around the world and other brands associated with MTV such as Nickelodeon, Comedy Central VH1, TMF, VIVA and Game One...
, a subsidiary of Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
. MTV Networks Africa includes the multimedia entertainment brands: MTV
MTV Base
MTV Base is a 24-hour music and general entertainment channel from MTV Networks International. The channel focuses primarily on music from the world of R'n'B, hiphop, reggae, soul and urban. The MTV Base brand first launched in the United Kingdom and in the Republic of Ireland on July 1, 1999,...
, VH1
VH1 Europe
VH1 Europe, also known as VH1 European, is a music television channel from MTV Networks Europe, based on the American Channel of the same name. This version of VH1 is very different from its American counterpart, since it has never ceased to be a proper music channel, playing a wide variety of...
and Nickelodeon
Nickelodeon (Africa)
Nickelodeon Africa is a 24-hour children's channel. Before it was a channel, it was a block on the African children's channel K-TV, before it created another channel in 2006, Koowee, and rebranded itself as Nickelodeon....
.
Since 2006, MTV Networks Africa offices are located in Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
. Previously, the networks offices were located at MTV Networks Europe
MTV Networks Europe
MTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
headquarters in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
Nickelodeon (Africa) history
In November 1998, MTV Networks announced that they would create an African version of Nickelodeon to go along with MTV EuropeMTV Europe
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
. It would air on MNET's children's block, K-TV. The channel launched on 1 July 1999.
- The block closed 7 years later, as that KTV doesn't air Nickelodeon cartoons anymore. So in 2009, MTV Networks Africa created a new 24/7 version of Nickelodeon Africa, which is still airing to this day.
MTV Africa history
- Since MTV's launch in Europe in the late 1980s, MTV EuropeMTV EuropeMTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
was made available in some territories across AfricaAfricaAfrica is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
primarily South Africa throughout the 1990s. Gradually, as MTV began to localize its brand in Europe, MTV FranceMTV FranceMTV France, is a 24-hour French speaking entertainment channel operated by MTV Networks Europe. The channel was launched as MTV Networks Europe began to further localize its brand throughout Europe. MTV France was launched in June 20, 2000in France...
and MTV PortugalMTV PortugalMTV Portugal is a 24-hour general entertainment channel serving Portugal.The channel was launched on July 1, 2003 replacing MTV Europe within the territory. In its initial stages MTV Portugal shared similar content to MTV Spain and MTV Italy, while also airing programming from MTV US and MTV Europe...
were added to the boutique of channels available across the African continent on major cable and digital television platforms.
- In 2004, MTV Networks International announced it had plans to launch its 100th channel, in Africa with the launch of MTV Africa (proposed branding). In February 2005February 2005February 2005: ← – January – February – March – April – May – June – July – August – September – October – November – December – →...
, MTV Networks International launched MTV Base AfricaMTV BaseMTV Base is a 24-hour music and general entertainment channel from MTV Networks International. The channel focuses primarily on music from the world of R'n'B, hiphop, reggae, soul and urban. The MTV Base brand first launched in the United Kingdom and in the Republic of Ireland on July 1, 1999,...
. The channel was launched as with a live music special with live performances from local African and international artists.
- In 2008, MTV Networks Internationals subsidiary MTV Networks Africa launched its first awards show aptly titled MTV Africa Music AwardsMTV Africa Music AwardsThe MTV Africa Music Awards with Airtel were established in 2008 by MTV Networks Africa to celebrate the most popular music in Africa.-History:...
. The annual event celebrates the best in music from mainstream and unsigned artists from the African continent. The award show is hosted from a different African city each year similar to its counterpart the MTV Europe Music AwardsMTV Europe Music AwardsThe MTV Europe Music Awards were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider...
.
- As of, July 1, 2009 MTV Base AfricaMTV BaseMTV Base is a 24-hour music and general entertainment channel from MTV Networks International. The channel focuses primarily on music from the world of R'n'B, hiphop, reggae, soul and urban. The MTV Base brand first launched in the United Kingdom and in the Republic of Ireland on July 1, 1999,...
utilizes the on-air and online branding of MTV's other 64 global channels globally share the same on-air branding. This branding makes the use of a standardised logo, idents and promos (except MTV US, MTV Canada and MTV Brazil). This is part of MTV Networks International's global branding initiative. The on-air branding titled Pop X1000 reflects the changing nature of popular culture with MTV at the heart of these rapid changes. The branding was designed by MTV's design department World Design Studio in MilanMilanMilan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, with additional designs being added by other global departments throughout the year. The branding has been overseen by Universal Everything. This branding has been adopted by MTV Networks Europe, MTV Networks Asia, MTV Networks Africa and MTV Networks Latin America. As of November 8, 2010 MTV launched is third phase of idents.
Additional channels
MTV Networks Africa also operates additional channels these include a localized version of NickelodeonNickelodeon (Africa)
Nickelodeon Africa is a 24-hour children's channel. Before it was a channel, it was a block on the African children's channel K-TV, before it created another channel in 2006, Koowee, and rebranded itself as Nickelodeon....
and promotes the European versions of MTV Live HD, VH1
VH1 Europe
VH1 Europe, also known as VH1 European, is a music television channel from MTV Networks Europe, based on the American Channel of the same name. This version of VH1 is very different from its American counterpart, since it has never ceased to be a proper music channel, playing a wide variety of...
, MTV
MTV Europe
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
, MTV Portugal
MTV Portugal
MTV Portugal is a 24-hour general entertainment channel serving Portugal.The channel was launched on July 1, 2003 replacing MTV Europe within the territory. In its initial stages MTV Portugal shared similar content to MTV Spain and MTV Italy, while also airing programming from MTV US and MTV Europe...
and MTV France
MTV France
MTV France, is a 24-hour French speaking entertainment channel operated by MTV Networks Europe. The channel was launched as MTV Networks Europe began to further localize its brand throughout Europe. MTV France was launched in June 20, 2000in France...
.