MTV Sweden
Encyclopedia
MTV Sweden is a general entertainment channel broadcasting to the Swedish market. The channel replaced MTV Nordic
on September 18, 2005.
MTV Nordic
MTV Nordic was a pan-European cable television network launched on June 5, 1998. A 24-hour English-language network aimed at viewers in the Nordic countries and other European territories. Between 1998 and 2006 MTV Nordic served the majority of European territories under the branding MTV Europe &...
on September 18, 2005.
History
- MTV Sweden launched in September 2005 along with MTV FinlandMTV FinlandMTV Finland is a general entertainment channel broadcasting to the Finnish speaking market. The channel replaced MTV Nordic on September 18, 2005.-History:* MTV Finland launched in September 2005 along with MTV Sweden and MTV Norge...
and MTV NorgeMTV NorgeMTV Norway is a general entertainment channel broadcasting in Norway. The channel replaced MTV Nordic on September 18, 2005.-History:*MTV Norway launched in September 2005 along with MTV Sweden and MTV Norge...
. Before the start of country-specific channels, Denmark, Sweden, Norway and Finland had been served by a common channel called MTV NordicMTV NordicMTV Nordic was a pan-European cable television network launched on June 5, 1998. A 24-hour English-language network aimed at viewers in the Nordic countries and other European territories. Between 1998 and 2006 MTV Nordic served the majority of European territories under the branding MTV Europe &...
, launched on June 5, 1998 which replaced the MTV EuropeMTV EuropeMTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
feed.
- MTV Sweden's offices are based at MTV Networks InternationalMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
's Nordic offices in Stockholm. The channel is broadcast from the MTV Networks EuropeMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
headquarters in London, partly because of the strict laws on television advertising in Sweden (interrupting programmes for commercials was illegal until 2002).
- During the days of MTV Nordic, languages other than English were rarely spoken on MTV in Sweden. With the start of MTV Sweden, several Swedish languageSwedish languageSwedish is a North Germanic language, spoken by approximately 10 million people, predominantly in Sweden and parts of Finland, especially along its coast and on the Åland islands. It is largely mutually intelligible with Norwegian and Danish...
programmes were produced for example MTV News in Swedish and Off Beat.
- Since the mid-2000s MTV Sweden shares a similar schedule to its other European counterparts featuring mainly reality based content from MTV US and very few music videos.
Availability
- At its launch MTV Sweden was available on all major digital television providers. Most cable networks carry the channel in their basic packages. It is available on satellite from Canal DigitalCanal DigitalCanal Digital is a Scandinavian television distributor and internet service provider that was founded in March 1997 as a joint venture between the French pay-TV company Canal+ and the Norwegian telecommunications operator Telenor...
and ViasatViasatViasat is a DBS distributor and TV broadcaster, owned by the Swedish media conglomerate Modern Times Group. Broadcasting from London, the target markets are in the Nordic and the Baltic Countries...
. In 2001, the government granted MTV a license to broadcast on the terrestrial network on the BoxerBoxer TV AccessBoxer TV Access is a Swedish company providing pay television channels on the digital terrestrial television network in Sweden. Modeled on the British ITV Digital, it was founded in October 1999. Some channels on the Swedish DTT are free-to-air, but most of the channels require subscription from...
platform. Since 2006, the overnight programming between 2 and 7 a.m. has been replaced by music videos from VH1 EuropeVH1 EuropeVH1 Europe, also known as VH1 European, is a music television channel from MTV Networks Europe, based on the American Channel of the same name. This version of VH1 is very different from its American counterpart, since it has never ceased to be a proper music channel, playing a wide variety of...
in the terrestrial network.
- In 2010, MTV Networks International signed a new agreement with Com Hem which meant that MTV would be removed from Com Hem's analogue package, losing a sizeable chunk of its reach. MTV is removed from the analogue network on January 15, 2011.
Former Local Shows
- MTV Beat (September 2007 - November 2007)
- MTV Fuzz (September 2007 - November 2007)
- MTV Phaser (September 2007 - November 2007)
- MTV Chorus (September 2007 - November 2007)
- Celsius, a daily top 10 chart (2004–2006)
- Hej, kom och hjälp mig (Hi, come and help me) (2006–2007)
- Strössel (Hundreds and thousands) (2006–2007)
- Mycket mer än müsli (Much more than muesliMuesliMuesli is a popular breakfast cereal based on uncooked rolled oats, fruit and nuts. It was developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital...
) (2006–2007)