MTV Switzerland, is a localised

Language localisation

Language localisationThe spelling "localization", a variant of "localisation", is the preferred spelling in the US and Canada. is the second phase of a larger process of product translation and cultural adaptation to account for...

 version of MTV

MTV

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 for the German

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

-Swiss market. The channel began as an opt-out feed of MTV Central

MTV Central

MTV Germany, is a 24- hour German speaking entertainment channel operated by MTV Networks Europe. The channel was launched as MTV Networks Europe began to localize its brand throughout Europe in 1997. MTV Germany was launched on March 7, 1997...

in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming. As of January 2010 a dedicated website MTV.ch was launched, alongside new music programming including a Swiss-German version of Brand New (Brand: neu)

The channel features localized advertising and programming such as a daily news program Crispy News featuring news, special events and music from Switzerland.