M (videocassette format)
Encyclopedia
M is the name of a professional analog recording
Analog recording
Analog recording is a technique used for the recording of analog signals which among many possibilities include audio frequency, analog audio and analog video information for later playback.Analog recording methods store signals as a continual wave in or on the media...

 videocassette format developed around 1982 by Matsushita and RCA
RCA
RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...

. It was developed as a competitor to Sony's Betacam
Betacam
Betacam is family of half-inch professional videocassette products developed by Sony in 1982. In colloquial use, "Betacam" singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself....

 format. In the same way Betacam was designed to take advantage of cheap and readily available Betamax videocassettes, M used the same videocassette (and the same oxide-formulated magnetic tape
Magnetic tape
Magnetic tape is a medium for magnetic recording, made of a thin magnetizable coating on a long, narrow strip of plastic. It was developed in Germany, based on magnetic wire recording. Devices that record and play back audio and video using magnetic tape are tape recorders and video tape recorders...

 loaded in the cassette) as VHS
VHS
The Video Home System is a consumer-level analog recording videocassette standard developed by Victor Company of Japan ....

.

M-Format also used a similar component video
Component video
Component video is a video signal that has been split into two or more component channels. In popular use, it refers to a type of component analog video information that is transmitted or stored as three separate signals...

format to that used by Betacam, (as opposed to VHS's composite video
Composite video
Composite video is the format of an analog television signal before it is combined with a sound signal and modulated onto an RF carrier. In contrast to component video it contains all required video information, including colors in a single line-level signal...

format), and recorded at a much faster linear tape speed, as Betacam did. A cassette that would yield 120 minutes on a VHS VCR at SP speed would only yield 20 minutes on a M VCR.

The format was called "M" due to the shape of the threading path of the tape around the helical scan
Helical scan
Helical scan is a method of recording high bandwidth signals onto magnetic tape. It is used in reel-to-reel video tape recorders, video cassette recorders, digital audio tape recorders, and some computer tape drives....

 video head drum, which resembles a letter M. (This is also how the U-matic
U-matic
U-matic is an analog recording videocassette format first shown by Sony in prototype in October 1969, and introduced to the market in September 1971. It was among the first video formats to contain the videotape inside a cassette, as opposed to the various Reel-to-Reel or open-reel formats of the...

 format got its name, for its U-shaped tape path in the VCR.) VHS
VHS
The Video Home System is a consumer-level analog recording videocassette standard developed by Victor Company of Japan ....

 also uses the same M-shaped tape threading path as M; it was carried over to M from VHS.

M had a similar 4-head recording system to Betacam, but the chrominance signals were recorded as two FM subcarriers of the main chrominance track FM carrier
Frequency modulation
In telecommunications and signal processing, frequency modulation conveys information over a carrier wave by varying its instantaneous frequency. This contrasts with amplitude modulation, in which the amplitude of the carrier is varied while its frequency remains constant...

.

M had little success in the professional/industrial video production
Video production
Video production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production...

 market. This might have been due to RCA
RCA
RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...

's Broadcast Products division, which marketed the M format in the United States under the "Hawkeye" brand name, going out of business in 1984 (shortly after M was introduced). Weak marketing by Matsushita for M might have been a factor as well.

M was also marketed by Panasonic
Panasonic
Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...

 (a division of Matsushita) and Ampex
Ampex
Ampex is an American electronics company founded in 1944 by Alexander M. Poniatoff. The name AMPEX is an acronym, created by its founder, which stands for Alexander M. Poniatoff Excellence...

 under the Recam (REcording CAMera) name.

M was succeeded in 1986 by the MII
MII (videocassette format)
MII is a professional analog recording videocassette format developed by Panasonic in 1986 as their answer and competitive product to Sony's Betacam SP format...

 format developed by Panasonic
Panasonic
Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...

.

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