Maadiran Group
Encyclopedia
The Maadiran group is an Iran
Iran
Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

ian group of companies that handles the sales, support, and manufacturing of office equipment, banking, and electrical consumer products within Iran. The group is totally private and not connected with the Iranian government, or any Iranian NGOs, in any way.

According to Iranian government ratings, based on multiple factors such as expertise, turnover, and capability, the Maadiran Group has been ranked as the number one IT company in Iran since 2003. It is currently regarded as the largest private electronics distributor within Iran with a distribution channel of over 1000 direct sales dealers and over 5000 sales sub-dealers.

The group was established in 1962 and was formerly known as Iran Office Machines Company Ltd. It is an exclusive distributor for Sharp Corporation
Sharp Corporation
is a Japanese multinational corporation that designs and manufactures electronic products. Headquartered in Abeno-ku, Osaka, Japan, Sharp employs more than 55,580 people worldwide as of June 2011. The company was founded in September 1912 and takes its name from one of its founder's first...

, LG Group
LG Group
LG Corp. is the second-largest South Korean conglomerate company following Samsung, and it is headquartered in the LG Twin Towers in Yeouido-dong, Yeongdeungpo-gu, Seoul. LG produces electronics, chemicals, and telecommunications products and operates subsidiaries like LG Electronics, LG Display,...

, AOC
AOC International
AOC International is the house brand of TPV Technology Limited , the world’s largest manufacturer of computer monitors. TPV Technology Limited is a Taiwan-based company. The group designs and produces a full range of CRT and TFT LCD monitors as well as LCD TVs for distribution...

, Olivetti
Olivetti
Olivetti S.p.A. is an Italian manufacturer of computers, printers and other business machines.- Founding :The company was founded as a typewriter manufacturer in 1908 in Ivrea, near Turin, by Camillo Olivetti. The firm was mainly developed by his son Adriano Olivetti...

, and Epson as well as a number of other brands. Maadiran also has several own brand product lines including a range of PC accessories (Brand name Meva
Meva
MEVA International is a private Iranian company that supplies PC accessories to the international market.-Regional markets:MEVA's primary market in the Middle East is Iran. The company launched its products in April 2008, where the Iranian IT distribution company Maadiran Group became responsible...

) and a full range of CRT and LCD televisions (Brand name X-Vision
X-Vision
X-Vision is a Middle Eastern company and brand that supplies numerous consumer electronics to the international markets. The group is totally private and not connected with any government in the region.-Regional Markets:...

). Maadiran has also partnered with eTak.ir to participate in Iran's developing online shopping market.

In 2004 the group began to export its locally manufactured products to the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

. This trend increased dramatically with in early 2005 when LG Electronics
LG Electronics
LG Electronics is a global electronics and telecommunications company headquartered in Yeouido, Seoul, South Korea. The company operates its business through five divisions: mobile communications, home entertainment, home appliance, air conditioning and business solution...

 began to buy Iranian-produced LG-Maadiran monitors for its own exports to the Persian Gulf
Persian Gulf
The Persian Gulf, in Southwest Asia, is an extension of the Indian Ocean located between Iran and the Arabian Peninsula.The Persian Gulf was the focus of the 1980–1988 Iran-Iraq War, in which each side attacked the other's oil tankers...

 markets.

Within Iran, Maadiran's after-sales support subsidiary, has 18 regional branches through which it provides support to the whole country of Iran. These 18 branches in turn support a larger network of over 350 authorised service dealers across the country which further enhance the companies support reach. Maadiran highly promotes its ability to have a technician at the customers premises, and solving any problem in under two hours of receiving a customer call. This level of service is unique to Maadiran within Iran. In mid 2008 a number of newspapers claimed that the average response time for Maadiran was actually one and half hours, however this was never substantiated.

Maadiran Logo

The original Maadiran logo consisted of two bars with the company name written in both Persian
Persian language
Persian is an Iranian language within the Indo-Iranian branch of the Indo-European languages. It is primarily spoken in Iran, Afghanistan, Tajikistan and countries which historically came under Persian influence...

 and English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 in between them.


The Maadiran Group logo was created by famed Iran
Iran
Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

ian calligrapher and logo-designer Mr. Chehreh-Pardaz. It was designed to represent technology with its clean cut lines, but at the same time give a feeling of continuity and flow - which can be seen in the weights given to the individual characters. This logo was first used by the group in 2000 and was the first logo in which the company's new name, 'Maadiran', appeared.

Product Range

  • IT products
    Monitors  Consumables  PDAs
    Optical Storage Devices Printers  Translators
    Projectors  Scanners
    Scanners
    Scanners is a 1981 science-fiction horror film written and directed by David Cronenberg and starring Jennifer O'Neill, Stephen Lack, Michael Ironside, and Patrick McGoohan...

     
    PC Accessory
    Notebooks  Netbooks  POS
    POS
    -Business:* Point of sale, the location where a business transaction occurs** POS terminal, a device by which sales transactions can be directly debited to the customer's bank account-Health and medicine:...


  • Office Equipment products
    Copiers  Facsimiles  Calculators
    Cash Registers  Printers  Consumables

  • Renewable Energies

Solar Panels
  • Consumer Electronics
    LCD Televisions   LED Televisions   Mobile Phones
    Air Purifiers  Digital TV Converters

Company Slogan

Since 2003, the Group's slogan has been "Nemaad Etminaan" which translates to "Example of Reliability". This goes back to the core values of the Maadiran Group as an organization that provides, in its opinion, the best products, deliverability, and service to its customers. This is exemplified by its after-sales service which is unmatched in Iran.
Previous to this the group carried no slogan.

Maadiran Service (Maadiran Guarantee)

Maadiran is the only company within Iran that offers nationwide after-sales support on all of its consumer electronics products. The company is famous for its two hour home response.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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