MacExpo is a trade show dedicated to the Apple Macintosh and iPod

IPod

iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

 held annually in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 at the Olympia exhibition centre. It's a major part of Apple's calender. In 2005, the show attracted 25,000 visitors and 185 exhibitors. Many large corporations attend the show including Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, Adobe Systems

Adobe Systems

Adobe Systems Incorporated is an American computer software company founded in 1982 and headquartered in San Jose, California, United States...

, Quark, Inc.

Quark, Inc.

Quark, Inc. is a privately owned software company best known for QuarkXPress. It is called Quark because the company's goal is to "create software that would be the platform for publishing", just as quarks are the basis for all matter.As of August 2011, Quark's offerings include:* QuarkXPress -...

 and others. Apple Inc. also attend each year with a large booth. MacExpo includes product demonstrations, special offers, speeches and more. MacExpo is planned to take place during October in 2007. Unlike the larger and more influential Macworld Conference & Expo

Macworld Conference & Expo

Produced by Boston-based IDG World Expo, Macworld | iWorld is a trade-show with conference tracks dedicated to the Apple Macintosh platform. It is held annually in the United States, usually during the second week of January...

 held annually in January in California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, recently deceased former Apple CEO Steve Jobs

Steve Jobs

Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...

 did not attend MacExpo for keynote speeches; However, MacExpo remains the largest annual event for the Macintosh and related Apple products in many countries in Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

.