Maes pils
Encyclopedia
Maes pils is a brand
of Belgian
pils brewed by Alken-Maes
. The beer
finds its origins in the beer produced in 1930 for Antwerp Universal Exposition called Prima Maezenbier. With Jupiler
and Stella Artois
, it is one of the three best-selling pils in Belgium.
In 2008 Alken-Maes was taken over by the Dutch Heineken
Brewery.
On 20 April 2009, Alken-Maes changed the recipe of Maes Pils, resulting in a slight change in taste and a rise in the percentage of alcohol
from 4.9% to 5.2%. To mark the change, Maes was rebranded with a new logo, a new embossed bottle, and a new descriptive slogan "Extra Mout/Extra Malt".
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of Belgian
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
pils brewed by Alken-Maes
Alken-Maes
Alken-Maes is a Belgian brewery created out of the 1988 merger of two small breweries, Maes, located in Waarloos and Alken. It was bought by Scottish & Newcastle in 2000, who were taken over by Carlsberg and Heineken in 2007.- History :...
. The beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
finds its origins in the beer produced in 1930 for Antwerp Universal Exposition called Prima Maezenbier. With Jupiler
Jupiler
Piedboeuf Brewery is a brewery based in Jupille-sur-Meuse, Belgium. It is owned by Anheuser–Busch InBev. The main brand is Jupiler, the most popular beer and best selling beer in Belgium.-Variety:...
and Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...
, it is one of the three best-selling pils in Belgium.
In 2008 Alken-Maes was taken over by the Dutch Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...
Brewery.
On 20 April 2009, Alken-Maes changed the recipe of Maes Pils, resulting in a slight change in taste and a rise in the percentage of alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
from 4.9% to 5.2%. To mark the change, Maes was rebranded with a new logo, a new embossed bottle, and a new descriptive slogan "Extra Mout/Extra Malt".
Summary
- Alcohol: 5.2% ABVAlcohol by volumeAlcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
- Available in 25 cl, 33 cl and 75 cl bottles or in 25 cl, 33 cl and 50 cl cans. Can also be found in 5 litre kegs.