Magic Bullet (appliance)
Encyclopedia
The Magic Bullet is a compact blender
manufactured by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries. It is widely marketed
through television advertisement
s and infomercial
s and sold in retail stores
under the "As seen on TV" banner. A crippleware
retail version not under this banner called the "Magic Bullet Single Shot+" is also available.
Since the introduction of the Magic Bullet, other incarnations include the Magic Bullet To Go, the Bullet Express, and the Baby Bullet.
, and electric juicer
. The name is derived from the ogive
shaped curve of the blending cups. The entire Magic Bullet system consists of an electric blender base with a number of attachments. Some of the attachments are included with the product, and they are:
Other add-ons can be purchased separately. These consist of:
-style presentation of the product. By the end of the presentation, the group of friends decide that the Magic Bullet is so useful that they, too, need one in their homes.
Mick: Host. He is English; loves party drinks and curry powder (he loves garlic in the Magic Bullet to Go infomercial). Played by Mick Hastie.
Mimi: Hostess. Though not explicitly mentioned in the infomercial, she is presented as Mick's wife (the two are not involved in real life). She loves mangos, raspberries, and milkshakes made with chocolate bars and peppermint candies. She playfully mocks Mick's love of curry powder when they make chicken salad. Played by Mimi Umidon.
Berman: Caustic, overweight, balding man. The "party animal" of the bunch, he shows up in the kitchen with a hangover (the result of the previous night's barbecue), for which Mick and Mimi both tease him. Hates broccoli.
Hazel: Older woman with a raspy "smoker's voice", glasses and unkempt hair. She is dressed in a bathrobe and has a partially-smoked, unlit cigarette in her mouth which appears and disappears at random times during the broadcast. Hates chopping garlic. (Note: In the Australian broadcast of this advertisement, she is highly edited. Only showing parts where she is not smoking (see: List of smoking bans in Australia). Only seen saying "Chopping Garlic"). In the Magic Bullet to Go infomercial, it is implied that Hazel and Berman spent the night together when Hazel gets out of Berman's tent and thanks him for the socks he lent her. Everyone throws a "eeeewwww..." when they discover what happened.
Tina: Younger woman similar in appearance to Mimi whose main purpose is to provide over-the-top exclamations, grunts, and surprised facial expressions.
Wilma: Black haired, fortyish. Her kids won't eat vegetables. Is amazed how fast it is to make 2 minute pasta dishes saying that it takes her 2 minutes or longer to make a phone call to order a pizza.
Ike: Tina's husband, who enjoys fluffy omelets.
Barney: A man who likes protein shakes and is happy.
Betty: Wife of Barney.
Some of these names are from The Flintstones
: Wilma Flintstone
, Barney
and Betty Rubble
. Also Tina and Ike could refer to Tina Turner
's relationship with Ike Turner
.
to Mr Lenny Sands, CEO and founding partner of Alchemy Worldwide.
Homeland Housewares has introduced addons and different versions of the Magic Bullet including the Bullet2Go (with various accessories), the Bullet Express, and a Fat Burning Boost supplement
to be used in conjunction with the Magic Bullet.
’s Verified Rights Owner (VeRO) program and has created a Consumer Counterfeit Watch web page in order to help educate consumers regarding these issues.
Blender
A blender is a kitchen appliance for chopping or liquefying food.Blender may also refer to:Media:* Blender , a music-themed magazine* Blender , a free and open-source software program for 3D modeling, animation, and rendering...
manufactured by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries. It is widely marketed
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
through television advertisement
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
s and infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...
s and sold in retail stores
Retailing
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
under the "As seen on TV" banner. A crippleware
Crippleware
In economics, a damaged good is a good that has been deliberately limited in performance, quality or utility, typically for marketing reasons as part of a strategy of product differentiation.-Computer software:Deliberately limited programs are usually freeware versions of computer programs that...
retail version not under this banner called the "Magic Bullet Single Shot+" is also available.
Since the introduction of the Magic Bullet, other incarnations include the Magic Bullet To Go, the Bullet Express, and the Baby Bullet.
Product
The Magic Bullet is a personal blender that is designed to be used as a space saving replacement for other appliances such as a blender, food processorFood processor
A food processor is a kitchen appliance used to facilitate various repetitive tasks in the process of preparation of food. Today, the term almost always refers to an electric-motor-driven appliance, although there are some manual devices also referred to as "food processors".Food processors are...
, and electric juicer
Juicer
A juicer is a tool for extracting juice from fruits, vegetables, or wheatgrass. This is known as juicing.-Citrus juicer:A citrus juicer is used for squeezing juice from soft-centered, citrus fruits . It has a conical ridged center...
. The name is derived from the ogive
Ogive
An ogive is the roundly tapered end of a two-dimensional or three-dimensional object.-Applied physical science and engineering:In ballistics or aerodynamics, an ogive is a pointed, curved surface mainly used to form the approximately streamlined nose of a bullet or other projectile.The traditional...
shaped curve of the blending cups. The entire Magic Bullet system consists of an electric blender base with a number of attachments. Some of the attachments are included with the product, and they are:
- one of two available screw-on blade attachments; the "cross blade" (used for chopping foods and crushing ice),
- two mixing cups, one short and one tall,
- two handled cups, called by the manufacturer "Party Mugs", which can be used to blend individual drinks (also with coloured "Comfort Rings" that screw over the threads),
- lids for the cups, intended for storing foods, and
- an instruction manual which also contains a recipe book (Magic Bullet 10 Second Recipes and Owner Manual), featuring recipes prepared in the infomercial and others.
Other add-ons can be purchased separately. These consist of:
- perforated lids for the cups that are used to ventilate items cooked in the cup when using a microwave ovenMicrowave ovenA microwave oven is a kitchen appliance that heats food by dielectric heating, using microwave radiation to heat polarized molecules within the food...
, and to dispense hard foods that have been ground using the appliance, - the other of two available screw-on blade attachments: a "flat blade" (used for chopping harder foods, as well as for whipping),
- other attachments include a full size blender pitcher and a manual juice extractor attachment.
Usage
The appliance is used by attaching a blade attachment to the desired cup and fitting the assembly upside down on top of the base. The base contains the motor that turns the blade, which is inside the cup. When one applies pressure to the top of the unit, the blade spins. If one turns the cup to lock into the base, it will continue to spin until it is disengaged.Infomercial
The Magic Bullet is known for its 30-minute infomercial, broadcast mostly in the early hours of the morning.Plot
The presentation is couched as get-together in Mick and Mimi's kitchen. It's the morning after a huge barbecue thrown by Mick and Mimi, and their friends begin to pile into the kitchen and express interest in the Magic Bullet. As a result, the get-together develops into a TupperwareTupperware
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946....
-style presentation of the product. By the end of the presentation, the group of friends decide that the Magic Bullet is so useful that they, too, need one in their homes.
Mick: Host. He is English; loves party drinks and curry powder (he loves garlic in the Magic Bullet to Go infomercial). Played by Mick Hastie.
Mimi: Hostess. Though not explicitly mentioned in the infomercial, she is presented as Mick's wife (the two are not involved in real life). She loves mangos, raspberries, and milkshakes made with chocolate bars and peppermint candies. She playfully mocks Mick's love of curry powder when they make chicken salad. Played by Mimi Umidon.
Berman: Caustic, overweight, balding man. The "party animal" of the bunch, he shows up in the kitchen with a hangover (the result of the previous night's barbecue), for which Mick and Mimi both tease him. Hates broccoli.
Hazel: Older woman with a raspy "smoker's voice", glasses and unkempt hair. She is dressed in a bathrobe and has a partially-smoked, unlit cigarette in her mouth which appears and disappears at random times during the broadcast. Hates chopping garlic. (Note: In the Australian broadcast of this advertisement, she is highly edited. Only showing parts where she is not smoking (see: List of smoking bans in Australia). Only seen saying "Chopping Garlic"). In the Magic Bullet to Go infomercial, it is implied that Hazel and Berman spent the night together when Hazel gets out of Berman's tent and thanks him for the socks he lent her. Everyone throws a "eeeewwww..." when they discover what happened.
Tina: Younger woman similar in appearance to Mimi whose main purpose is to provide over-the-top exclamations, grunts, and surprised facial expressions.
Wilma: Black haired, fortyish. Her kids won't eat vegetables. Is amazed how fast it is to make 2 minute pasta dishes saying that it takes her 2 minutes or longer to make a phone call to order a pizza.
Ike: Tina's husband, who enjoys fluffy omelets.
Barney: A man who likes protein shakes and is happy.
Betty: Wife of Barney.
Some of these names are from The Flintstones
The Flintstones
The Flintstones is an animated, prime-time American television sitcom that screened from September 30, 1960 to April 1, 1966, on ABC. Produced by Hanna-Barbera Productions, The Flintstones was about a working class Stone Age man's life with his family and his next-door neighbor and best friend. It...
: Wilma Flintstone
Wilma Flintstone
Wilma Anna Flintstone is a fictional character in the television animated series The Flintstones. She was the red-headed wife of caveman Fred Flintstone, daughter of Pearl Slaghoople, mother of Pebbles Flintstone and a grandmother...
, Barney
Barney Rubble
Bernard "Barney" Rubble is the deuteragonist of the television animated series The Flintstones. He is the diminutive blonde-haired caveman husband of Betty Rubble and father of Bamm-Bamm Rubble...
and Betty Rubble
Betty Rubble
Elizabeth 'Betty' Jean Rubble is a fictional character in the television animated series The Flintstones and its spin-offs and live-action motion pictures. She is the black-haired wife of caveman Barney Rubble and the adoptive mother of Bamm-Bamm Rubble...
. Also Tina and Ike could refer to Tina Turner
Tina Turner
Tina Turner is an American singer and actress whose career has spanned more than 50 years. She has won numerous awards and her achievements in the rock music genre have led many to call her the "Queen of Rock 'n' Roll".Turner started out her music career with husband Ike Turner as a member of the...
's relationship with Ike Turner
Ike Turner
Isaac Wister Turner was an American musician, bandleader, songwriter, arranger, talent scout, and record producer. In a career that lasted more than half a century, his repertoire included blues, soul, rock, and funk...
.
History
The design for the Magic Bullet and its attachments is registered with the United States Patent and Trademark OfficeUnited States Patent and Trademark Office
The United States Patent and Trademark Office is an agency in the United States Department of Commerce that issues patents to inventors and businesses for their inventions, and trademark registration for product and intellectual property identification.The USPTO is based in Alexandria, Virginia,...
to Mr Lenny Sands, CEO and founding partner of Alchemy Worldwide.
Homeland Housewares has introduced addons and different versions of the Magic Bullet including the Bullet2Go (with various accessories), the Bullet Express, and a Fat Burning Boost supplement
Dietary supplement
A dietary supplement, also known as food supplement or nutritional supplement, is a preparation intended to supplement the diet and provide nutrients, such as vitamins, minerals, fiber, fatty acids, or amino acids, that may be missing or may not be consumed in sufficient quantities in a person's diet...
to be used in conjunction with the Magic Bullet.
Copyright infringement
The Magic Bullet has been replicated and imitated on more than one occasion. Homeland Housewares, LLC, is a member of eBayEBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
’s Verified Rights Owner (VeRO) program and has created a Consumer Counterfeit Watch web page in order to help educate consumers regarding these issues.