Magic Numbers was a British television show in which celebrity contestants answer questions to generate a sequence of 6 numbers. The show was created by CPL Productions and Paul Brassey and commissioned by John Kaye Cooper at ITV. Members of the public then call a Premium-rate telephone number

Premium-rate telephone number

Premium-rate telephone numbers are telephone numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged. Unlike a normal call, part of the call charge is paid to the service provider, thus enabling businesses to be funded via the calls...

 if their home or mobile phone numbers contains two or more of these digits. Callers are entered into a prize draw to win the chance of competing for a prize of up to £350,000.

The show is very similar to a previous ITV show, Talking Telephone Numbers

Talking Telephone Numbers

Talking Telephone Numbers was a British game show that was produced by Celador and Carlton Television and aired on ITV from 28 February 1994 to 22 December 1997, hosted by Phillip Schofield and Emma Forbes, then later Claudia Winkleman, with Cash Peters appearing in filmed inserts .The programme...

, the key difference being that viewers of Magic Numbers can call in if two of the numbers match their phone number, rather than five as on the previous show. This was a technique employed by ITV to generate more calls, and hence higher revenues from the show.

Episode 1

Episode 1 aired on Saturday 17 July 2011 on ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 (ITV1

ITV1

ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...

/STV/UTV

UTV

UTV is a television channel based in the UK region of Northern Ireland. The channel is the Channel 3 or Independent Television licensee for Northern Ireland and is operated by UTV Limited, a wholly owned subsidiary of UTV Media.- Terrestrial :* Analogue: Normally tuned to 3 * Freeview : 3...

) with special guest TV Presenter Holly Willoughby

Holly Willoughby

Holly Marie Willoughby is an English television presenter and model, known for her work in presenting children's TV and entertainment shows. In her early career she modelled underwear and went on to present CD:UK...

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Episode 2

Episode 2 aired on Saturday 24 July 2011 on ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 with special guests Diana Vickers

Diana Vickers

Diana Vickers is an English singer-songwriter, stage actress and fashion designer who initially came to public attention as a semi-finalist on the fifth series of British talent show The X Factor in 2008...

, Alistair McGowan

Alistair McGowan

Alistair McGowan is a British impressionist, stand-up comic, actor, singer and writer best known to British audiences for The Big Impression , which was, for four years, one of BBC1's top-rating comedy programmes - winning numerous awards, including a BAFTA in 2003...

, Amanda Holden

Amanda Holden

Amanda Louise Holden is an English actress and presenter. Among her roles are Mia Bevan in Cutting It, Sarah Trevanion in Wild at Heart, and the title role in Thoroughly Modern Millie, for which she was nominated for a Laurence Olivier Theatre Award...

 and The Baseballs

The Baseballs

The Baseballs are a German rock and roll band founded in Berlin in 2007. They became popular with rock cover versions of modern hits such as "Umbrella" by Rihanna and "Hot n Cold" by Katy Perry. The band members are only credited by their first names...

.

Episode 3

Episode 3 aired on Saturday 31 July 2011 on ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 with special guests Louie Spence

Louie Spence

Louie Spence is a dance expert, choreographer and television personality who is currently the artistic director at the London Pineapple Dance Studios...

 and Paddy McGuinness

Paddy McGuinness

Paddy McGuinness may refer to:* Paddy McGuinness , English stand-up comedian* Padraic McGuinness , Australian journalist- See also :...

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Episode 4

Episode 4 aired on Saturday 7 August 2011 on ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 with special guests Emma Bunton

Emma Bunton

Emma Lee Bunton is an English pop singer/songwriter and TV and radio presenter. She was a member of the 1990s girl group, the Spice Girls, in which she was known as Baby Spice as she was the youngest member. In 2010, she joined the judging panel on ITV's Dancing on Ice...

, Eamonn Holmes

Eamonn Holmes

Eamonn Holmes is an Northern Irish journalist and broadcaster. He is known for his work on UK and Irish television, notably presenting GMTV and This Morning. He is married to TV presenter Ruth Langsford.-Education:...

, Ruth Langsford

Ruth Langsford

Ruth Langsford is an English television presenter.Langsford began her career as a continuity announcer and newscaster with ITV regional station TSW in the South West of England...

 and The Saturdays

The Saturdays

The Saturdays are a British and Irish pop girl group based in London, United Kingdom. The group consists of five members Una Healy, Mollie King, Frankie Sandford, Vanessa White and Rochelle Wiseman. In 2007 the band were formed through Fascination Records which gave them an instant record deal with...

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Episode 5

Episode 5 aired on Saturday 14 August 2011 on ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 with special guest Dougie Poynter

Dougie Poynter

Dougie Lee Poynter is an English musician and the bass guitarist and vocalist for the pop rock boyband McFly.- McFly :...

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Episode 6

Episode 6 aired on Saturday 21 August 2011 on ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 with special guests Alexandra Burke

Alexandra Burke

Alexandra Imelda Cecelia Ewen Burke is a British R&B and pop recording artist who rose to fame after winning the fifth series of British television series The X Factor in 2008...

, Pamela Anderson

Pamela Anderson

Pamela Denise Anderson is a Canadian-American actress, model, producer, author, activist, and former showgirl, known for her roles on the television series Home Improvement, Baywatch, and V.I.P. She was chosen as a Playmate of the Month for Playboy magazine in February 1990...

, Flawless

Flawless

Flawless is a 1999 crime comedy-drama film that stars Robert De Niro and Philip Seymour Hoffman.Flawless was directed by Joel Schumacher, who also wrote the screenplay...

 and Stevie Starr

Stevie Starr

Stevie Starr is a performance artist who refers to himself as a professional regurgitator. His act consists of swallowing various items and regurgitating them. He has never described exactly how this is done, and the implausibility of some of his regurgitations have led some to believe that he is...

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Episode 7

Episode 7 aired on Saturday 28 August 2011 on ITV

ITV

ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...

 with special guest Olly Murs

Olly Murs

Oliver Stanley "Olly" Murs is an English singer-songwriter and TV presenter. Murs rose to fame after being the runner-up on the sixth series of The X Factor...

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