Mail Print
Encyclopedia
Mail Print, Inc. is a direct marketing and variable data printing company located in Kansas City
, Missouri
. The company's customers include national franchises and organizations, and include more than 14,000 users of their "Marketing Communications Portal" product.
, an underground business complex.
Mail Print began using the Hewlett-Packard
line of Indigo digital presses
in 2002, which allowed for variable data print personalization
by integrating database information during the digital printing process. As an early adopter of the technology, Mail Print served as a HP test site.
In 2007, Mail Print introduced a marketing automation tool that delivered a stream of automatic sales touches on a salesperson's behalf. The automated campaigns could be initiated to a single prospect or mailing list."Mail Print Launches Latest 10 to Win’ Product, Builds Business", RISMedia, 25 April 2007. Retrieved on 2010-6-17.
Other proprietary marketing systems include "Oyster," a user interface and database for creating and producing Personalized URLs.
Kansas City, Missouri
Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...
, Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...
. The company's customers include national franchises and organizations, and include more than 14,000 users of their "Marketing Communications Portal" product.
Company history
Mail Print was originally established in 1988 under the name "Mail & More" by Haver Danner. Children Eric, Gina and Kyle Danner later joined the business and transitioned it to a personalized direct marketing and commercial printing provider, under the name of Mail Print. Mail Print's offices and operational facility are located in the Hunt Midwest SubtropolisSubTropolis
SubTropolis is a 55,000,000 square foot , manmade cave in the bluffs above the Missouri River in Kansas City, Missouri, United States that is claimed to be the world's largest underground storage facility....
, an underground business complex.
Services
Mail Print's service offering includes:- DigitalDigital printingDigital printing refers to methods of printing from a digital based image directly to a variety of media. It usually refers to professional printing where small run jobs from desktop publishing and other digital sources are printed using large format and/or high volume laser or inkjet printers...
and Offset printingOffset printingOffset printing is a commonly used printing technique in which the inked image is transferred from a plate to a rubber blanket, then to the printing surface... - Marketing Asset Management
- Database marketingDatabase marketingDatabase marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes...
- Direct marketingDirect marketingDirect marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
, including direct mailDirect mailAdvertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct...
, E-mail marketingE-mail marketingEmail marketing is a form of direct marketing which uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing...
and Personalized URLs - Marketing AutomationMarketing AutomationThe name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...
- Print Automation
Revenue & Company Growth
As of January, 2009, Mail Print was listed as the 5th largest commercial printing company in the Kansas City area. Archives of the Kansas City Business Journal's yearly "Top Area Commercial Printing Companies" lists detail the following growth:| Year | Revenue | Rank | Employees |
|---|---|---|---|
| 2008 | $17.7 million | 5 | 82 |
| 2005 | $13.2 million | 5 | 74 |
| 2004 | $11.35 million | 9 | 67 |
| 2003 | $10.07 million | Not listed | Not listed |
| 2002 | $7.2 million | 16 | 47 |
| 2001 | $6.1 million | 19 | 43 |
| 2000 | $4.9 million | 21 | 42 |
Innovations
In 2001, Mail Print publicly launched their "Marketing Communications Portal," an online marketing asset management and ordering system used by organizations and franchises to create and execute direct marketing materials. Early users of the system include Reece & Nichols Realtors, a real estate brokerage with more than 60 locations and 2,000 sales agents.Mail Print began using the Hewlett-Packard
Hewlett-Packard
Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...
line of Indigo digital presses
Indigo Digital Press
Indigo is a series of digital offset printing presses manufactured by the Hewlett-Packard company in Ness Ziona, Israel.HP Indigo presses are used for general commercial printing, direct mail, photo, publications, labels, flexible packaging, folding cartons and specialty printing...
in 2002, which allowed for variable data print personalization
Variable Data Printing
Variable-data printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file...
by integrating database information during the digital printing process. As an early adopter of the technology, Mail Print served as a HP test site.
In 2007, Mail Print introduced a marketing automation tool that delivered a stream of automatic sales touches on a salesperson's behalf. The automated campaigns could be initiated to a single prospect or mailing list."Mail Print Launches Latest 10 to Win’ Product, Builds Business", RISMedia, 25 April 2007. Retrieved on 2010-6-17.
Other proprietary marketing systems include "Oyster," a user interface and database for creating and producing Personalized URLs.
Customers
Mail Print's customer base is made up of medium and large-size businesses and franchises, including:- Keller Williams RealtyKeller Williams RealtyKeller Williams Realty is a real estate franchise organization in the United States and Canada. It has its headquarters in Austin, Texas. It was founded in 1983 by Gary Keller and Joe Williams....
- Harrah's EntertainmentHarrah's EntertainmentCaesars Entertainment Corporation is a private gaming corporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with yearly revenues $8.9 billion...
- FerrellgasFerrellgasFerrellgas Partners, L.P. is an American supplier of propane. Ferrellgas has corporate operations in the Kansas City suburbs of Liberty, Missouri and Overland Park, Kansas.The company was founded in 1939 by A.C. Ferrell in Atchison, Kansas...
- HomeServices of AmericaHomeServices of AmericaHomeServices of America, Inc., held by Berkshire Hathaway, is a residential real estate brokerage firm based in Minneapolis, Minnesota and founded in 1998.HomeServices has operations in 19 states and over 21,000 sales associates...
companies, including Edina RealtyEdina Realty Home ServicesEdina Realty Home Services, based in Edina, Minnesota, is the largest real estate company in Minnesota by sales volume and transaction sides. In 2010, the company conducted 25,000 real estate transactions and $5.3 billion in sales volume....
, Reece & Nichols Realtors, and Long Realty - Argosy CasinoArgosy CasinoArgosy Casino is a brand of American casinos operated by Penn National Gaming. The casinos were acquired in Penn National's takeover of Argosy Gaming Company in 2004.-Locations:*Argosy Casino Sioux City, Sioux City, Iowa*Argosy Casino Alton, Alton, Illinois...
- International Association of Administrative ProfessionalsInternational Association of Administrative ProfessionalsThe International Association of Administrative Professionals was formed in Kansas City, Missouri in 1942. At that time, the organization was known as the National Secretaries Association...
- Fellowship of Christian AthletesFellowship of Christian AthletesThe Fellowship of Christian Athletes is a non-profit interdenominational Christian organization founded in 1954 and that has been based in Kansas City, Missouri since 1956. It falls within the tradition of Muscular Christianity. Although established by evangelical Protestants, the concept has...
- Saint Luke's Health SystemSaint Luke's Health SystemSt. Luke's Health System in non-profit hospital network in northeast Kansas and northwest Missouri. It traces its history to its home hospital Saint Luke's Hospital which was established in 1882.It's hospital include:...