Main Street Manager
Encyclopedia
A main street manager is a United States
professional who helps small cities and towns maintain and improve their main street
typically through a government program or public-private partnership. Objectives may include economic, preservation, restoration, marketing
, and relations between business, consumers and the government.
. The National Trust for Historic Preservation
describes ten standards of performance for administering a main street program.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
professional who helps small cities and towns maintain and improve their main street
Main Street
Main Street is the metonym for a generic street name of the primary retail street of a village, town, or small city in many parts of the world...
typically through a government program or public-private partnership. Objectives may include economic, preservation, restoration, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, and relations between business, consumers and the government.
Objective
The primary objective is to develop and administer the main street programMain Street Programs in the United States
Over the past several decades a national movement of Main Street Programs has emerged. These may be statewide or regional "coordinating programs" or "local programs." Programs determined to be "Designated" follow best-practices established by the National Main Street Center and/or statewide or...
. The National Trust for Historic Preservation
National Trust for Historic Preservation
The National Trust for Historic Preservation is an American member-supported organization that was founded in 1949 by congressional charter to support preservation of historic buildings and neighborhoods through a range of programs and activities, including the publication of Preservation...
describes ten standards of performance for administering a main street program.
Role
- Develops and administers a city's Main Street Program
- Assists and approves applications for grants, tax credits
- Design plans for preservation and/or restoration
- Develops marketing collateral and campaigns
- Advises city planners on parking
- Determines resources needed to maintain cleanliness, appearance,
- Schedules events and festivals. Advises planners.