Manels
Encyclopedia
MANELS is a leading retailer and manufacturer of leather goods in the Philippines.

Manels, starting as a grocery/pharmacy in 1964, derives its name from its founders Manuel Siggaoat and Nelia Villarama Siggaoat. It is one of the pioneers in the Philippines leather industry and has remained one of the country's most recognizable brands.

Over the years, Manels has tapped the following celebrities as its endorsers:
  • Iza Calzado
    Iza Calzado
    Iza Calzado is a Filipina actress, TV host, performer and model, working as one of GMA-7's contract artists.- Biography :...

  • Phoemela Baranda
    Phoemela Baranda
    Phoemela Baranda is a Filipina model, actress and was the entertainment anchor of ABS-CBN’s weekday flagship news broadcast of TV Patrol. She is a former officer and currently a member of Professional Models Association of the Philippines and appears regularly on magazine covers and advertising...

  • Aliya Parcs
  • Marc Nelson
    Marc Nelson (actor)
    Marc Saw Nelson , better known as Marc Nelson is a television host and model mostly credited for being one of Philippine television's most visible and prominent personalities...

  • Pia Guanio
    Pia Guanio
    Liana Pia Coronado Guanio-Mago, better known as Pia Guanio, is a Filipino television presenter. She is currently a one of the hosts of Eat Bulaga and is head anchor for the entertainment program Showbiz Central. She is also the showbiz segment anchor for the GMA Network primetime newscast 24...

  • Ruffa Gutierrez
    Ruffa Gutiérrez
    -External links:**...



In 2011, Manels hosted its 2nd model search with the concept "back-to-school" where the winner will be given a 1 year modelling/ brand ambassador contract, a photo shoot and ad and 20,000php worth of gift certificates. The group of 3 (composed of 2 girls and one boy) or more should come up with a modern "back to school" photo shoot endorsing any Manels product, shoes, bags, belts, etc. Many have executed their photo shoots well, but only one winner was chosen and it was the group of 3 which came up with a great endorsement of the Manels product and had great styling, also, executed the concept well. These three are namely:
  • Katrina D. Aurellano, 18, BF Homes Paranaque studies at DLSU
  • Roncel B. Camins, 18, Las Pinas, studies at the UPHSD
  • Kimberly G. Espiritu, 18, BF Homes Paranaque, studies at SFU


The three are currently signed with Manels and now Brand Ambassadors of the product.
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