Manhattan Center
Encyclopedia
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
, houses Manhattan Center Studios (home to two recording studios), its Grand Ballroom, and the Hammerstein Ballroom
Hammerstein Ballroom
The Hammerstein Ballroom is a two-tiered, 12,000 square feet ballroom located within the Manhattan Center Studios on 311 West 34th Street in Manhattan, New York City, New York, United States of America. It is known for its elegant appearance and excellent acoustical design...
, one of New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
's most renowned performance venues. In 1976, the building was purchased by its current owner, the Unification Church
Unification Church
The Unification Church is a new religious movement founded by Korean religious leader Sun Myung Moon. In 1954, the Unification Church was formally and legally established in Seoul, South Korea, as The Holy Spirit Association for the Unification of World Christianity . In 1994, Moon gave the church...
for $3,000,000.
History
The Manhattan Center was built in 1906 and remains standing over 100 years after, built originally as the Manhattan Opera House By Oscar Hammerstein IOscar Hammerstein I
Oscar Hammerstein I was a businessman, theater impresario and composer in New York City. His passion for opera led him to open several opera houses, and he rekindled opera's popularity in America...
. The root cause for the construction centered around boldly rivalling the established Metropolitan Opera
Metropolitan Opera
The Metropolitan Opera is an opera company, located in New York City. Originally founded in 1880, the company gave its first performance on October 22, 1883. The company is operated by the non-profit Metropolitan Opera Association, with Peter Gelb as general manager...
by featuring cheaper seat costs for the ordinary New Yorker. Rapidly, it became the alternative venue for many great operas and celebrated singers to make their debut.
In 1910, after the Metropolitan Opera could no longer withstand competition, offered Hammerstein $1.2 million to cease producing opera for a course of 10 years. He accepted the offer and experimented with various acts preceding the decision to sell the building. In March of 1911, it was opened as a "combination" house by the Shubert brothers featuring vaudeville shows during the week and concerts on Sunday nights at much more affordable prices.
In 1922, the Manhattan Opera House was purchased by the Ancient Accepted Scottish Rite of Free Masonry, who built a new building façade and The Grand Ballroom on the seventh floor. In 1926, Warner Brothers chose to set up the Vitaphone sound-on-disc system in The Grand Ballroom to capture the 107-piece New York Philharmonic orchestra for the film Don Juan
Don Juan (1926 film)
Don Juan is a Warner Brothers film, directed by Alan Crosland. It was the first feature-length film with synchronized Vitaphone sound effects and musical soundtrack, though it has no spoken dialogue...
which marked the release of the inaugural commercial film featuring a recorded musical soundtrack.
In 1940, the name of the building altered to the Manhattan Center helping to attract a variety of different types of events. In 1986, Manhattan Center Studios was formed to develop the center into a venue with the capability of holding multimedia festivities. MCS expanded the audio recording facilities when Studio 4 was opened in 1993. Studio 7 was rebuilt in 1996 to become a state-of-the-art control room capable of servicing all types of recordings and live events in the Ballrooms.
In March 1990, the company began investing in video equipment and studio facilities to expand into the video and television industry. The company’s video post production facilities in Studio 9 were completed in 1993 and in the years that followed, two fully equipped television studios were built. Studio 1 was completed in 1994 and Studio 6 was completed in 1995. The connection of the studios to the Ballrooms makes them attractive venues for live broadcast events and webcasts. Studio 1 and Studio 6 were temporarily closed throughout the Spring and Summer of 2003 to complete extensive upgrades as the company entered into a three-year contract with Atlantic Video, a Washington, DC based television services and production company.
Beginning in 1997, the Hammerstein Ballroom underwent a major face-lift to accommodate the demands for a premier event venue in midtown Manhattan. Today, clients include top business professionals and the best of the entertainment and cultural world. The beautifully renovated decor, superb acoustics and high level technical services are only a few of the attributes that contribute to the success.
Events
The Manhattan Center became a hot spot for "big band" dances as well as trade shows, union meetings and other social functions.Among the diverse events held here throughout the decades that followed were radio broadcasts, recordings and performances by the likes of Paul Robeson
Paul Robeson
Paul Leroy Robeson was an American concert singer , recording artist, actor, athlete, scholar who was an advocate for the Civil Rights Movement in the first half of the twentieth century...
, Judy Garland, Harry Belafonte
Harry Belafonte
Harold George "Harry" Belafonte, Jr. is an American singer, songwriter, actor and social activist. He was dubbed the "King of Calypso" for popularizing the Caribbean musical style with an international audience in the 1950s...
, Perry Como
Perry Como
Pierino Ronald "Perry" Como was an American singer and television personality. During a career spanning more than half a century he recorded exclusively for the RCA Victor label after signing with them in 1943. "Mr...
, Leonard Bernstein
Leonard Bernstein
Leonard Bernstein August 25, 1918 – October 14, 1990) was an American conductor, composer, author, music lecturer and pianist. He was among the first conductors born and educated in the United States of America to receive worldwide acclaim...
, David Bowie
David Bowie
David Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...
, Grateful Dead
Grateful Dead
The Grateful Dead was an American rock band formed in 1965 in the San Francisco Bay Area. The band was known for its unique and eclectic style, which fused elements of rock, folk, bluegrass, blues, reggae, country, improvisational jazz, psychedelia, and space rock, and for live performances of long...
, Bob Marley
Bob Marley
Robert Nesta "Bob" Marley, OM was a Jamaican singer-songwriter and musician. He was the rhythm guitarist and lead singer for the ska, rocksteady and reggae band Bob Marley & The Wailers...
and Evanescence
Evanescence
Evanescence is an American rock band founded in Little Rock, Arkansas in 1995 by singer/pianist Amy Lee and guitarist Ben Moody. After recording private albums, the band released their first full-length album, Fallen, on Wind-up Records in 2003. Fallen sold more than 17 million copies worldwide...
, among others.
In the early 1990s, wrestling show WWE Monday Night Raw broadcast from the Grand Ballroom a record 28 times.
Several season's of NBC's America's Got Talent have recently taped here.