Marcelino Miyares Sotolongo
Encyclopedia
Marcelino Miyares Sotolongo is a Cuban-American marketing
executive and the current President of the Christian Democratic Party of Cuba
, the largest political party in Cuba other than the Communist Party of Cuba
.
Miyares became the President of the Christian Democratic Party of Cuba in 1990 and wrote the party's manifesto "Models for a Peaceful Transition in Cuba".
at the Northwestern University in Evanston, Illinois
. He then became a Professor of Political Science at Benedictine University
in Lisle, Illinois
. He became founder and President of Market and Advertising Research, Inc. and became a creative director of many advertising campaigns aimed at the Hispanic market in the United States.
Miyares also became the founder and President of HATCO-60, Hispanic American Television Co., the first Hispanic-owned television station in Chicago
, WBBS-TV. On April 4, 1981, the station signed on under a split license with Fred Eychaner's Metrowest Corporation, WPWR-TV. Both broadcasters shared the frequency - WBBS broadcast Spanish language programming from 7 p.m. to 2:30 a.m. and WPWR broadcast from 2:30am to 7 p.m..
WBBS-TV featured its array of novelas, variety shows and locally-produced programs. The locally-produced programs focused on community events, as well as weekly specialty programs such as, "Esta Semana en Baseball" hosted by John Morales and the video music show, Imagen, hosted by Chicago radio veteran, Rey Mena. In 1984, WBBS-TV gained notoriety by introducing the teen heart-throb group, Menudo, to Chicago which included a young Ricky Martin
.
The 1985, WBBS competitor, WSNS-TV, announced its affiliation with the Spanish International Network (SIN) and caused WBBS to end weekday programming at the end of 1985, with the exception of weekends where it ran Spanish movies into 1986. In early 1986, Eychaner bought WBBS's share of Channel 60 for $11 million.
Marcelino Miyares was also Founder and President of Times Square Studios)which produced such shows as the Montel Williams.
Since 1995 he has precised as President of MM Communications, a consultancy of mass media projects in the Americas, with offices in Miami and Panama
.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
executive and the current President of the Christian Democratic Party of Cuba
Christian Democratic Party of Cuba
The Christian Democratic Party of Cuba is a Christian Democratic political party in Cuba. Although changes to the Cuban constitution in 1992 decriminalized the act of forming political parties other than the Communist Party of Cuba, these parties are not permitted to campaign or engage in any...
, the largest political party in Cuba other than the Communist Party of Cuba
Communist Party of Cuba
The Communist Party of Cuba is the governing political party in Cuba. It is a communist party of the Marxist-Leninist model. The Cuban constitution ascribes the role of the Party to be the "leading force of society and of the state"...
.
Miyares became the President of the Christian Democratic Party of Cuba in 1990 and wrote the party's manifesto "Models for a Peaceful Transition in Cuba".
Biography
Miyares gained a PhD in Political SciencePolitical science
Political Science is a social science discipline concerned with the study of the state, government and politics. Aristotle defined it as the study of the state. It deals extensively with the theory and practice of politics, and the analysis of political systems and political behavior...
at the Northwestern University in Evanston, Illinois
Evanston, Illinois
Evanston is a suburban municipality in Cook County, Illinois 12 miles north of downtown Chicago, bordering Chicago to the south, Skokie to the west, and Wilmette to the north, with an estimated population of 74,360 as of 2003. It is one of the North Shore communities that adjoin Lake Michigan...
. He then became a Professor of Political Science at Benedictine University
Benedictine University
Benedictine University is a private Catholic university located in Lisle, a suburb of Chicago, Illinois. The institution has retained close relations with the Benedictine Order. Originally named St. Procopius College and located in the Pilsen community of Chicago, the school was founded in 1887 by...
in Lisle, Illinois
Lisle, Illinois
Lisle is a village in DuPage County, Illinois, United States. The population was 22,930 at the 2011 census, and estimated to be 23,135 as of 2008. It is part of the Chicago metropolitan area and the Illinois Technology and Research Corridor...
. He became founder and President of Market and Advertising Research, Inc. and became a creative director of many advertising campaigns aimed at the Hispanic market in the United States.
Miyares also became the founder and President of HATCO-60, Hispanic American Television Co., the first Hispanic-owned television station in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, WBBS-TV. On April 4, 1981, the station signed on under a split license with Fred Eychaner's Metrowest Corporation, WPWR-TV. Both broadcasters shared the frequency - WBBS broadcast Spanish language programming from 7 p.m. to 2:30 a.m. and WPWR broadcast from 2:30am to 7 p.m..
WBBS-TV featured its array of novelas, variety shows and locally-produced programs. The locally-produced programs focused on community events, as well as weekly specialty programs such as, "Esta Semana en Baseball" hosted by John Morales and the video music show, Imagen, hosted by Chicago radio veteran, Rey Mena. In 1984, WBBS-TV gained notoriety by introducing the teen heart-throb group, Menudo, to Chicago which included a young Ricky Martin
Ricky Martin
Enrique "Ricky" Martín Morales , better known as Ricky Martin, is a Puerto Rican and Spanish pop singer and actor who achieved prominence, first as a member of the Latin boy band Menudo, then as a solo artist since 1991.During his career he has sold more than 60 million album copies worldwide...
.
The 1985, WBBS competitor, WSNS-TV, announced its affiliation with the Spanish International Network (SIN) and caused WBBS to end weekday programming at the end of 1985, with the exception of weekends where it ran Spanish movies into 1986. In early 1986, Eychaner bought WBBS's share of Channel 60 for $11 million.
Marcelino Miyares was also Founder and President of Times Square Studios)which produced such shows as the Montel Williams.
Since 1995 he has precised as President of MM Communications, a consultancy of mass media projects in the Americas, with offices in Miami and Panama
Panama
Panama , officially the Republic of Panama , is the southernmost country of Central America. Situated on the isthmus connecting North and South America, it is bordered by Costa Rica to the northwest, Colombia to the southeast, the Caribbean Sea to the north and the Pacific Ocean to the south. The...
.
See also
- Opposition to Fidel CastroOpposition to Fidel CastroThe Cuban dissident movement is a political movement in Cuba whose aim is "to replace the current regime with a more democratic form of government". According to Human Rights Watch, the Cuban government represses nearly all forms of political dissent....
- Political parties in Cuba
- WPWR-TVWPWR-TVWPWR-TV, channel 50, is a MyNetworkTV-affiliated television station licensed to Gary, Indiana, and serving the Chicago, Illinois area. WPWR-TV is owned by Fox Television Stations, a division of the News Corporation, and is a sister station to Fox network outlet WFLD-TV...