Margarete Steiff
Encyclopedia
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
-based plush toy company known for its high quality. It was begun in 1880 by Margarete Steiff
Margarete Steiff
Steiff is a German-based plush toy company known for its high quality. It was begun in 1880 by Margarete Steiff, who was later assisted by her brother Fritz....
, who was later assisted by her brother Fritz.
The toys began as elephants, and were originally a design Steiff found in a magazine and sold as pincushion
Pincushion
A pincushion is a small cushion, typically 3–5 cm across, which is used in sewing to store pins or needles with their heads protruding so as to take hold of them easily, collect them, and keep them organized....
s to her friends. However, children began playing with them, and in the years following she went on to design many other successful animal-themed toys for children, such as dog
Dog
The domestic dog is a domesticated form of the gray wolf, a member of the Canidae family of the order Carnivora. The term is used for both feral and pet varieties. The dog may have been the first animal to be domesticated, and has been the most widely kept working, hunting, and companion animal in...
s, cat
Cat
The cat , also known as the domestic cat or housecat to distinguish it from other felids and felines, is a small, usually furry, domesticated, carnivorous mammal that is valued by humans for its companionship and for its ability to hunt vermin and household pests...
s and pig
Pig
A pig is any of the animals in the genus Sus, within the Suidae family of even-toed ungulates. Pigs include the domestic pig, its ancestor the wild boar, and several other wild relatives...
s. She designed and made most of the prototype
Prototype
A prototype is an early sample or model built to test a concept or process or to act as a thing to be replicated or learned from.The word prototype derives from the Greek πρωτότυπον , "primitive form", neutral of πρωτότυπος , "original, primitive", from πρῶτος , "first" and τύπος ,...
s herself.
The Steiff's nephew Richard
Richard Steiff
Richard Steiff was a German inventor and entrepreneur. The nephew of the toymaker Margarete Steiff, he is credited with the designing the Steiff Company's first toy bear....
joined in 1897 and gave the company an enormous boost in popularity by creating the teddy bear
Teddy bear
The teddy bear is a stuffed toy bear. They are usually stuffed with soft, white cotton and have smooth and soft fur. It is an enduring form of a stuffed animal in many countries, often serving the purpose of entertaining children. In recent times, some teddy bears have become collector's items...
in 1902. In 1907, Steiff manufactured 974,000 bears, and has been increasing its output ever since.
The Steiff company motto, as styled by Margarete Steiff, is "Only the best is good enough for children". Steiff products are subject to meticulous testing and inspection. They are required to be highly flame resistant and, among other things, smaller pieces such as eyes must be able to resist considerable tension, wear and tear, etc.
The most common materials used in Steiff toys are alpaca
Alpaca
An alpaca is a domesticated species of South American camelid. It resembles a small llama in appearance.Alpacas are kept in herds that graze on the level heights of the Andes of southern Peru, northern Bolivia, Ecuador, and northern Chile at an altitude of to above sea level, throughout the year...
, felt, mohair
Mohair
Mohair usually refers to a silk-like fabric or yarn made from the hair of the Angora goat. The word "mohair" was adopted into English before 1570 from the Arabic: mukhayyar, a type of haircloth, literally 'choice', from khayyara, 'he chose'. Mohair fiber is approximately 25-45 microns in...
, and woven plush. Eyes are generally made of wood or glass, and the stuffing is commonly wood shavings or polyester
Polyester
Polyester is a category of polymers which contain the ester functional group in their main chain. Although there are many polyesters, the term "polyester" as a specific material most commonly refers to polyethylene terephthalate...
fibers. A large amount of the work is done by hand, from design sketches to airbrushed paint. The final touch on any Steiff toy is the trademark "button in ear" (assuming the animal has one; in any case they'll find a spot for it).
The famed "button in ear" was devised by Margarete's nephew Franz in 1904, to keep counterfeits from being passed off as authentic Steiff toys. It is metal and originally had the symbol of an elephant, later replaced by the name "Steiff". The button is still used to distinguish Steiff toys from fakes. Some special toys have both the elephant and the name.