MDF or Market Development

Market development

A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. A marketing manager has to think about the following questions before implementing a market development strategy: Is it profitable? Will it require the...

 funds are monetary funds given by a manufacturer's sales or marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 department to help a partner/reseller/distributor sell its products or to market the manufacturer's brand.

Similar to but different than "coop budgets" or "cooperative budgets".

MDF funds are disbursed based on the execution of a marketing plan

Marketing plan

A marketing plan may be part of an overall business plan.Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use....

 agreed-to between the partner and the manufacturer.

Coop funds are paid as a percentage of revenue realised by the partner concerning manufacturer's products. The recipient of funds can be a reseller or a distributor (wholesaler).

The percentage or amount vary according business or products.