Marketing Requirements Document
Encyclopedia
A market requirements document (MRD) in project management
and systems engineering
, is a document that expresses the customer's wants and needs for the product or service.
It is typically written as a part of product marketing
or product management
. The document should explain:
Project management
Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end , undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value...
and systems engineering
Systems engineering
Systems engineering is an interdisciplinary field of engineering that focuses on how complex engineering projects should be designed and managed over the life cycle of the project. Issues such as logistics, the coordination of different teams, and automatic control of machinery become more...
, is a document that expresses the customer's wants and needs for the product or service.
It is typically written as a part of product marketing
Product marketing
Product marketing deals with the first of the "7P"'s of marketing, which are Product, Pricing, Place, and Promotion, Packaging, Positioning & People....
or product management
Product management
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle....
. The document should explain:
- What (new) product is being discussed.
- Who the target customers are.
- What products are in competition with the proposed one.
- Why customers are likely to want this product.