Marketing Research Association
Encyclopedia
Founded in 1957, the Marketing Research Association, Inc. is one of the largest trade associations
of market research
and polling
professionals. MRA has more than 3,000 members worldwide, representing all segments of the research industry. MRA advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global market and opinion research profession.
MRA publishes the annual Blue Book Research Services Directory, which is used extensively by market research and opinion polling firms.
The Blue Book is the market research industry’s most comprehensive and easy-to-use reference guide, listing thousands of experienced professionals in marketing research and related fields. The Blue Book comes out annually in February, so the information it contains is always current.
MRA also offers researchers the Professional Research Certification (PRC). PRC was developed as a powerful tool for researchers of all levels of work experience and education. Researchers who earn the prestigious PRC designation have established an objective measure of their knowledge and proficiency. Additionally, professionals with PRC are expected to increase consumer understanding of research and foster exceptional professional standards in the market research industry.
Industry trade group
A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...
of market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
and polling
Opinion poll
An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...
professionals. MRA has more than 3,000 members worldwide, representing all segments of the research industry. MRA advances, protects and promotes knowledge, standards, excellence, ethics, professional development and innovation for the global market and opinion research profession.
MRA activities
MRA is in the information business, providing members with information through:- Educational Programs: Webinars, Education-on-Demand, and a comprehensive Research Library
- Training
- Networking Opportunities
- Publications: Alert! magazine (monthly) and bi-weekly e-newsletter eNews
- Conferences: MRA's Annual Conference and MRA's First Outlook Conference
MRA publishes the annual Blue Book Research Services Directory, which is used extensively by market research and opinion polling firms.
The Blue Book is the market research industry’s most comprehensive and easy-to-use reference guide, listing thousands of experienced professionals in marketing research and related fields. The Blue Book comes out annually in February, so the information it contains is always current.
MRA also offers researchers the Professional Research Certification (PRC). PRC was developed as a powerful tool for researchers of all levels of work experience and education. Researchers who earn the prestigious PRC designation have established an objective measure of their knowledge and proficiency. Additionally, professionals with PRC are expected to increase consumer understanding of research and foster exceptional professional standards in the market research industry.