Marketing Theory is a peer-reviewed

Peer review

Peer review is a process of self-regulation by a profession or a process of evaluation involving qualified individuals within the relevant field. Peer review methods are employed to maintain standards, improve performance and provide credibility...

 academic journal

Academic journal

An academic journal is a peer-reviewed periodical in which scholarship relating to a particular academic discipline is published. Academic journals serve as forums for the introduction and presentation for scrutiny of new research, and the critique of existing research...

 that publishes papers in the field of Business

Business

A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

. The journal's editor is Pauline Maclaren (Royal Holloway University of London). It has been in publication since 2001 and is currently published by SAGE Publications

SAGE Publications

SAGE is an independent academic publisher of books, journals, and electronic products in the humanities and social sciences and the scientific, technical, and medical fields. SAGE was founded in 1965 by George McCune and Sara Miller McCune. The company is headquartered in Thousand Oaks, California,...

.

Scope

Marketing Theory is a forum for the development and dissemination of alternative and critical perspectives on Marketing Theory. Marketing Theory publishes articles covering any aspect of theory, such as strategy and consumer behavior. The journal aims to to develop and reformulate marketing as an academic discipline by critically analysing existing theory.

Abstracting and indexing

Marketing Theory is abstracted and indexed in, among other databases: SCOPUS

Scopus

Scopus, officially named SciVerse Scopus, is a bibliographic database containing abstracts and citations for academic journal articles. It covers nearly 18,000 titles from over 5,000 international publishers, including coverage of 16,500 peer-reviewed journals in the scientific, technical, medical,...

, and the Social Sciences Citation Index

Social Sciences Citation Index

Social Sciences Citation Index is an interdisciplinary citation index product of Thomson Reuters' Healthcare & Science division. It was developed by the Institute for Scientific Information from the Science Citation Index....

. According to the Journal Citation Reports

Journal Citation Reports

Journal Citation Reports is an annual publication by the Healthcare & Science division of Thomson Reuters. It has been integrated with the Web of Knowledge, by Thomson Reuters, and is accessed from the Web of Science to JCR Web. It provides information about academic journals in the sciences and...

, its 2010 impact factor

Impact factor

The impact factor, often abbreviated IF, is a measure reflecting the average number of citations to articles published in science and social science journals. It is frequently used as a proxy for the relative importance of a journal within its field, with journals with higher impact factors deemed...

is 0.833, ranking it 63 out of 101 journals in the category ‘Business’.