Markus Hofmann
Encyclopedia
Markus Hofmann is a professional memory trainer, a Keynote Speaker having received a manifold of achievement awards, associate lecturer and author concerning the topics Memory Training
and the Brain
. He is actively engaged as a lecturer at the Steinbeis Hochschule Berlin as well as the Management Universität St.Gallen
. He holds lectures concentrating on this subject at the ZfU International Business School in Switzerland. He is, among others, a member of the Global Speakers Federation (GSF) as well as a member of the Board of the German Speakers Association (GSA). Hofmann also is a director of the STI – Steinbeis-Transfer-Institut “Professional Speaker GSA”. In 2009 he wrote the bestseller “Brain in Top Form” focussed on the topic Memory Training. Since 2010 he has been one of the altogether Top-100 Speakers in Germany.
Markus Hofmann calls his own method MEMO-MIND. The basis of the special Hofmann style of training is the ancient Greek
Mnemotechnique
. Consequently the well-known Loci-Method
as well as the Figure-Symbol-Technique are among the techniques he applies. These are based on pictures, imagination and creativity. Hofmann combines antique techniques with modern findings referring to the brain
and the memory. His uniqueness rests upon the particular way the techniques and the knowledge as such are being communicated by him. Positive motivation as well as positive feedback during learning processes are crucial for him – so are special learning cycles to transport the just learnt from the short-term memory
to the long-term memory
. Markus Hofmann calls the special memory training communicated by him infotainment. According to him, learning has got to be fun because an interactively and positively focussed knowledge transfer
, enhanced by experiences, supports the memorizing processes. As a consequence Markus Hofmann is of the opinion that the particular way knowledge and techniques are communicated are pathbreaking for the success of the learning processes of special as well as general knowledge. This, he is convinced, applies to adults as well as to children.
Furthermore Markus Hofmann is an advocator of brain jogging by means of which the different parts of the brain are trained and which are allocated to numerous tasks (among others the ability of creating word formations, logical thinking, visual and mathematical imagination and concentration). He continuously works out his own brain jogging exercises. An additional purpose of this training is the increase of memory potential.
As a memory trainer Markus Hofmann became well known by his training activities for the “Schottenwette” ("Scots Bet") of a German TV show called “Wetten, dass..?” ("I’ll bet you").
. He got a lot of publicity in Germany by numerous expert forums such as e.g. “Die Erfolgsmacher” ("The Makers of Success") of the News Magazine FOCUS
, which rates him among one of the “10 Success Makers” in Germany. In the year 2006 he was awarded with the Excellence Award for Trainers and Lecturers. Added to that he works as an assistant lecturer at schools and renowned universities such as the Steinbeis Hochschule Berlin as well as the Management Universität St. Gallen. He holds lectures about that subject at the ZfU, International Business School in Switzerland. He has been a director at the STI Steinbeis Transfer Institut “Professional Speaker GSA” since 2010. In July 2010 he was the first European to receive the CPS (Certified Speaking Professional) certification in Orlando.
Memory
In psychology, memory is an organism's ability to store, retain, and recall information and experiences. Traditional studies of memory began in the fields of philosophy, including techniques of artificially enhancing memory....
and the Brain
Brain
The brain is the center of the nervous system in all vertebrate and most invertebrate animals—only a few primitive invertebrates such as sponges, jellyfish, sea squirts and starfishes do not have one. It is located in the head, usually close to primary sensory apparatus such as vision, hearing,...
. He is actively engaged as a lecturer at the Steinbeis Hochschule Berlin as well as the Management Universität St.Gallen
University of St. Gallen
The University of St. Gallen is a public research university located in St. Gallen, Switzerland. It is specialized in the fields of business administration, economics, law, and international affairs. The University of St. Gallen is also known as HSG, which is an abbreviation of its former German...
. He holds lectures concentrating on this subject at the ZfU International Business School in Switzerland. He is, among others, a member of the Global Speakers Federation (GSF) as well as a member of the Board of the German Speakers Association (GSA). Hofmann also is a director of the STI – Steinbeis-Transfer-Institut “Professional Speaker GSA”. In 2009 he wrote the bestseller “Brain in Top Form” focussed on the topic Memory Training. Since 2010 he has been one of the altogether Top-100 Speakers in Germany.
Memory Trainer
After the completion of a traineeship as a bank clerk, Markus Hofmann started his professional career as a speaker for Public Relations at a Sparkasse (savings bank) in the county of Schwandorf, following that he worked at Sparkassenverband Bayern in the field of advertising and communication. Later on he studied at Bayerische Akademie für Werbung und Marketing and qualified as a marketing expert (BAW). He became a memory trainer after finalizing his studies in 2002. He expanded his scope of activities by training as a MAT Trainer (Mental Activation Training) at the Gesellschaft für Gehirntraining as well as by his studies as a European Business Trainer at the Köppel Akademie. Markus Hofmann currently has a close cooperation with Mega-Memory and he is a partner of Gregor Staub.Markus Hofmann calls his own method MEMO-MIND. The basis of the special Hofmann style of training is the ancient Greek
Ancient Greece
Ancient Greece is a civilization belonging to a period of Greek history that lasted from the Archaic period of the 8th to 6th centuries BC to the end of antiquity. Immediately following this period was the beginning of the Early Middle Ages and the Byzantine era. Included in Ancient Greece is the...
Mnemotechnique
Mnemonic
A mnemonic , or mnemonic device, is any learning technique that aids memory. To improve long term memory, mnemonic systems are used to make memorization easier. Commonly encountered mnemonics are often verbal, such as a very short poem or a special word used to help a person remember something,...
. Consequently the well-known Loci-Method
Method of loci
The method of loci , also called the memory palace, is a mnemonic device introduced in ancient Roman rhetorical treatises . It relies on memorized spatial relationships to establish, order and recollect memorial content...
as well as the Figure-Symbol-Technique are among the techniques he applies. These are based on pictures, imagination and creativity. Hofmann combines antique techniques with modern findings referring to the brain
Brain
The brain is the center of the nervous system in all vertebrate and most invertebrate animals—only a few primitive invertebrates such as sponges, jellyfish, sea squirts and starfishes do not have one. It is located in the head, usually close to primary sensory apparatus such as vision, hearing,...
and the memory. His uniqueness rests upon the particular way the techniques and the knowledge as such are being communicated by him. Positive motivation as well as positive feedback during learning processes are crucial for him – so are special learning cycles to transport the just learnt from the short-term memory
Short-term memory
Short-term memory is the capacity for holding a small amount of information in mind in an active, readily available state for a short period of time. The duration of short-term memory is believed to be in the order of seconds. A commonly cited capacity is 7 ± 2 elements...
to the long-term memory
Long-term memory
Long-term memory is memory in which associations among items are stored, as part of the theory of a dual-store memory model. According to the theory, long term memory differs structurally and functionally from working memory or short-term memory, which ostensibly stores items for only around 20–30...
. Markus Hofmann calls the special memory training communicated by him infotainment. According to him, learning has got to be fun because an interactively and positively focussed knowledge transfer
Knowledge transfer
Knowledge transfer in the fields of organizational development and organizational learning is the practical problem of transferring knowledge from one part of the organization to another part of the organization. Like Knowledge Management, Knowledge transfer seeks to organize, create, capture or...
, enhanced by experiences, supports the memorizing processes. As a consequence Markus Hofmann is of the opinion that the particular way knowledge and techniques are communicated are pathbreaking for the success of the learning processes of special as well as general knowledge. This, he is convinced, applies to adults as well as to children.
Furthermore Markus Hofmann is an advocator of brain jogging by means of which the different parts of the brain are trained and which are allocated to numerous tasks (among others the ability of creating word formations, logical thinking, visual and mathematical imagination and concentration). He continuously works out his own brain jogging exercises. An additional purpose of this training is the increase of memory potential.
As a memory trainer Markus Hofmann became well known by his training activities for the “Schottenwette” ("Scots Bet") of a German TV show called “Wetten, dass..?” ("I’ll bet you").
Keynote Speaker
Markus Hofmann is not only a memory trainer, he is also an internationally operating Keynote SpeakerKeynote
A keynote in literature, music, or public speaking establishes the principal underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address...
. He got a lot of publicity in Germany by numerous expert forums such as e.g. “Die Erfolgsmacher” ("The Makers of Success") of the News Magazine FOCUS
Focus (German magazine)
Focus is a German weekly news magazine published in Munich and distributed throughout Germany. It is the third-largest weekly news magazine in Germany. It is considered conservative and leaned towards economic liberalism.- Overview :...
, which rates him among one of the “10 Success Makers” in Germany. In the year 2006 he was awarded with the Excellence Award for Trainers and Lecturers. Added to that he works as an assistant lecturer at schools and renowned universities such as the Steinbeis Hochschule Berlin as well as the Management Universität St. Gallen. He holds lectures about that subject at the ZfU, International Business School in Switzerland. He has been a director at the STI Steinbeis Transfer Institut “Professional Speaker GSA” since 2010. In July 2010 he was the first European to receive the CPS (Certified Speaking Professional) certification in Orlando.