Martell
Encyclopedia
Cognac (drink)
Cognac , named after the town of Cognac in France, is a variety of brandy. It is produced in the wine-growing region surrounding the town from which it takes its name, in the French Departements of Charente and Charente-Maritime....
, founded by Jean Martell in 1715. It was sold in 1988 by the Firino-Martell family to Seagram
Seagram
The Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures...
and again in 2002 to the Pernod Ricard Group
Pernod Ricard
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard...
, which also owns the Cognac brands Biscuit and Renault.
The cellar master was, up to the 1980s, from the Chapeau family (in the way that the cellar masters of Hennessy
Hennessy
Jas Hennessy & Co., or more simply Hennessy, is a world-leading cognac house with headquarters in Cognac, France. Today, the company of Jas Hennessy & Co...
are from the Fillioux family ).
Much of Martell Cognac is produced from wine from the Borderies region, in contrast to other companies, which mainly sell fine Champagne Cognac. Borderies Cognac has a more nutty taste.
Sponsorship
Succeeding SeagramSeagram
The Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures...
, Martell were sponsors of the Grand National
Grand National
The Grand National is a world-famous National Hunt horse race which is held annually at Aintree Racecourse, near Liverpool, England. It is a handicap chase run over a distance of four miles and 856 yards , with horses jumping thirty fences over two circuits of Aintree's National Course...
at Aintree, one of the most famous horse races in the world from 1992 up until 2004.
See also
- Poe ToasterPoe ToasterThe Poe Toaster is an unofficial nickname given to a mysterious person who, from approximately 1949 until 2009, paid an annual tribute to American author Edgar Allan Poe by visiting the stone marking his original grave in Baltimore, Maryland in the early hours of January 19, Poe's birthday...
— A mysterious figure who visits Edgar Allan Poe's grave every year and leaves a half-finished bottle of Martell.