Mary Woodard Lasker was an American health activist. She worked to raise funds for medical research, and founded the Lasker Foundation.

Born in Watertown, Wisconsin

Watertown, Wisconsin

Watertown is a city in Dodge and Jefferson counties in the U.S. state of Wisconsin. Most of the city's population is in Jefferson County. Division Street, several blocks north of downtown, marks the county line. The population of Watertown was 21,598 at the 2000 census...

, Lasker attended the University of Wisconsin, Madison and graduated from Radcliffe College

Radcliffe College

Radcliffe College was a women's liberal arts college in Cambridge, Massachusetts, and was the coordinate college for Harvard University. It was also one of the Seven Sisters colleges. Radcliffe College conferred joint Harvard-Radcliffe diplomas beginning in 1963 and a formal merger agreement with...

.

In 1938 she became the president of the Birth Control Federation of America, the precursor of the Planned Parenthood

Planned Parenthood

Planned Parenthood Federation of America , commonly shortened to Planned Parenthood, is the U.S. affiliate of the International Planned Parenthood Federation and one of its larger members. PPFA is a non-profit organization providing reproductive health and maternal and child health services. The...

 Federation.

She was married to Lord and Thomas advertising executive Albert Lasker

Albert Lasker

Albert Davis Lasker was an American businessman who is often considered to be the founder of modern advertising. He was born in Freiburg, Germany when his American parents Morris and Nettie Heidenheimer Davis Lasker were visiting their homeland; he was raised in Galveston, Texas, where Morris was...

 (her second marriage, his third ) until his death in the early 1950s of cancer. Together, they were the first to apply the power of modern advertising and promotion to fighting cancer. They joined the American Society for the Control of Cancer which at the time was sleepy and ineffectual and transformed it into the American Cancer Society. The Laskers ousted the board of directors. Afterwards, they raised then record amounts of money and directed much of it to research. The American Cancer Society also fought lung cancer through prevention via anti-smoking campaigns. Using TV equal-time provisions, they were able to counter cigarette advertising with their own message. The messages were effective enough that the tobacco companies voluntarily stopped advertising on TV to prevent their broadcast. Lasker was also instrumental in getting the US government to fund the War on Cancer

War on Cancer

The War on Cancer refers to the effort to find a cure for cancer by increased research to improve the understanding of cancer biology and the development of more effective cancer treatments, such as targeted drug therapies. The aim of such efforts is to eradicate cancer as a major cause of death....

 in 1971.
Ironically, her husband's ad agency had promoted smoking with the slogan, "L.S.M.F.T.—Lucky Strike Means Fine Tobacco" back when the dangers of smoking were not well known.

Lady Bird Johnson

Lady Bird Johnson

Claudia Alta "Lady Bird" Taylor Johnson was First Lady of the United States from 1963 to 1969 during the presidency of her husband Lyndon B. Johnson. Throughout her life, she was an advocate for beautification of the nation's cities and highways and conservation of natural resources and made that...

 wrote about Lasker numerous times in her book A White House Diary, calling her house "charming ... like a setting for jewels" and thanking her for gifts of daffodil bulbs for parkways along the Potomac River

Potomac River

The Potomac River flows into the Chesapeake Bay, located along the mid-Atlantic coast of the United States. The river is approximately long, with a drainage area of about 14,700 square miles...

 and for thousands of azalea

Azalea

Azaleas are flowering shrubs comprising two of the eight subgenera of the genus Rhododendron, Pentanthera and Tsutsuji . Azaleas bloom in spring, their flowers often lasting several weeks...

 bushes, flowering dogwood

Flowering Dogwood

Cornus florida is a species of dogwood native to eastern North America, from southern Maine west to southern Ontario, Illinois, and eastern Kansas, and south to northern Florida and eastern Texas, with a disjunct population in Nuevo León and Veracruz in eastern Mexico.-Classification:The flowering...

 and other plants to put along Pennsylvania Avenue

Pennsylvania Avenue

Pennsylvania Avenue is a street in Washington, D.C. that joins the White House and the United States Capitol. Called "America's Main Street", it is the location of official parades and processions, as well as protest marches...

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Awards and recognition

Mary Lasker is a recipient of the Presidential Medal of Freedom

Presidential Medal of Freedom

The Presidential Medal of Freedom is an award bestowed by the President of the United States and is—along with thecomparable Congressional Gold Medal bestowed by an act of U.S. Congress—the highest civilian award in the United States...

 in 1969, the Four Freedoms Award

Four Freedoms Award

The Four Freedoms Award is an annual award presented to those men and women who have "demonstrated" an achievement to the principles lined out in the Four freedoms speech president Franklin Delano Roosevelt gave to the US Congress on 6 January 1941...

 1987 and the Congressional Gold Medal in 1989.
The Mary Woodard Lasker Award for Public Service

Mary Woodard Lasker Award for Public Service

The Mary Woodard Lasker Award for Public Service is awarded by the Lasker Foundation. It was previously known as the Albert Lasker Public Service Award, but was renamed in 2000 in honour of his wife. Past Winners include:*2009 Michael Bloomberg...

 was renamed in her honour in 2000.
On May 14, 2009 the United States Postal Service honored Lasker with the issuance of a stamp of face value 78 cents, designed by Mark Summers. The stamp was released, in part, as recognition of a renewed US government commitment to funding of biomedical research. A release ceremony was held in Lasker's hometown on May 15, 2009.

External links

• Notable New Yorkers - Mary Lasker Biography, photographs, and interviews of Mary Lasker from the Notable New Yorkers collection of the Oral History Research Office at Columbia University
  Columbia University
  Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
  
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• The Mary Lasker Papers - Profiles in Science, National Library of Medicine