Mass affluent
Overview
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
terms used to refer to the high end of the mass market
Mass market
The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.-General:...
. It is most commonly used by the financial services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
industry to refer to individuals with US$100,000 to US$1,000,000 of liquid financial assets
Market liquidity
In business, economics or investment, market liquidity is an asset's ability to be sold without causing a significant movement in the price and with minimum loss of value...
, although the exact definition varies. It is also used by marketers of consumer products to refer to consumers with an annual household income of about US$75,000 and up. Mass affluent consumers are an important target market for sellers of affordable luxuries
Affordable luxuries
Affordable luxuries are goods that can be considered luxury goods according to the marketed image, but which cost less than proper luxury goods. As such, these goods are sold to a larger segment of the market...
.
There may be a high correlation between the households in the upper-middle reaches of the income strata and the mass affluent, but there are differences.
Unanswered Questions
