Maternity clothing
Encyclopedia
Maternity clothing is worn by women in some cultures as an adaptation to changes in body size during pregnancy
.
. When western European dresses began to have seam
s, affluent pregnant women opened the seams to allow for growth. The Baroque
Adrienne was a waistless pregnancy gown with many folds. Apron
s were also worn, to close the opening left by jackets. 19th century maternity clothing was tailored to hide pregnancy.
For many decades during the 20th century, maternity wear was considered a "fashion backwater." Pinafore
s were the most common style and were often sold through nursery shops. Maternity clothing hasn't generally been considered a potentially profitable area for most major clothing manufacturers. This is due to a belief that many women wouldn't purchase clothes intended for only a few months of wearing. However, with wide media interest in celebrity pregnancies beginning in the late 1990's, the maternity wear market grew 10% between 1998 and 2003. In 2006, Kate Bostock of Marks & Spencer said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse."
Women in Eastern cultures, however, have maintained a much greater sense of modesty when it comes to maternity wear. In both the Islamic and Asian cultures, maternity wear is much less fitted, hemlines are longer and necklines higher. Modern Islamic maternity wear uses fabrics with brighter colours and bolder prints. Aside from cultural modesty, Chinese women have sometimes sought to hide their second pregnancy in less shapely clothes because Chinese policy has dictated that they can only have one child. In Chinese and Japanese cultures, there is a fear of radiation from devices such as computers and mobile phones, especially during pregnancy. Even though there is no evidence to support this (according to WHO), Asian maternity wear is often manufactured from “anti-radiation” fabrics.
Pregnancy
Pregnancy refers to the fertilization and development of one or more offspring, known as a fetus or embryo, in a woman's uterus. In a pregnancy, there can be multiple gestations, as in the case of twins or triplets...
.
History
Dresses did not follow a wearer's body shape until the Middle AgesMiddle Ages
The Middle Ages is a periodization of European history from the 5th century to the 15th century. The Middle Ages follows the fall of the Western Roman Empire in 476 and precedes the Early Modern Era. It is the middle period of a three-period division of Western history: Classic, Medieval and Modern...
. When western European dresses began to have seam
Seam
Seam may refer to:* Seam , the line where two or more layers of fabric are held together by stitches* Seam , a stratum of coal or mineral that is economically viable; a bed or a distinct layer of vein of rock in other layers of rock...
s, affluent pregnant women opened the seams to allow for growth. The Baroque
Baroque
The Baroque is a period and the style that used exaggerated motion and clear, easily interpreted detail to produce drama, tension, exuberance, and grandeur in sculpture, painting, literature, dance, and music...
Adrienne was a waistless pregnancy gown with many folds. Apron
Apron
An apron is an outer protective garment that covers primarily the front of the body. It may be worn for hygienic reasons as well as in order to protect clothes from wear and tear. The apron is commonly part of the uniform of several work categories, including waitresses, nurses, and domestic...
s were also worn, to close the opening left by jackets. 19th century maternity clothing was tailored to hide pregnancy.
For many decades during the 20th century, maternity wear was considered a "fashion backwater." Pinafore
Pinafore
A pinafore is a sleeveless garment worn as an apron.Pinafores may be worn by girls as a decorative garment and by both girls and women as a protective apron. A related term is pinafore dress, which is British English for what in American English is known as a jumper dress, i.e...
s were the most common style and were often sold through nursery shops. Maternity clothing hasn't generally been considered a potentially profitable area for most major clothing manufacturers. This is due to a belief that many women wouldn't purchase clothes intended for only a few months of wearing. However, with wide media interest in celebrity pregnancies beginning in the late 1990's, the maternity wear market grew 10% between 1998 and 2003. In 2006, Kate Bostock of Marks & Spencer said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse."
Cultural trends in maternity wear
Maternity clothes around the world have been undergoing significant changes. In both Eastern and Western cultures, there is greater demand for fashionable maternity clothes. In Western cultures the influence of celebrity culture means that pregnant women in the public eye are taking the lead on maternity fashion. As a result, pregnant women are no longer trying to hide or disguise their pregnancy, instead choosing to wear garments which closely fit their new shape, often emphasising the bust and abdominal area. High-tech fabrics such as elastane are the material of choice for maternity wear in Western cultures as they allow garments to be form-fitting while allowing the abdominal area to expand as necessary.Women in Eastern cultures, however, have maintained a much greater sense of modesty when it comes to maternity wear. In both the Islamic and Asian cultures, maternity wear is much less fitted, hemlines are longer and necklines higher. Modern Islamic maternity wear uses fabrics with brighter colours and bolder prints. Aside from cultural modesty, Chinese women have sometimes sought to hide their second pregnancy in less shapely clothes because Chinese policy has dictated that they can only have one child. In Chinese and Japanese cultures, there is a fear of radiation from devices such as computers and mobile phones, especially during pregnancy. Even though there is no evidence to support this (according to WHO), Asian maternity wear is often manufactured from “anti-radiation” fabrics.