Matrixx
Encyclopedia
Working in the fields of social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
, branded entertainment
Branded entertainment
Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target...
and viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
, 2008 campaigns included the launch of the Warner Brothers film, Get Smart
Get Smart (film)
Get Smart is a 2008 American spy-fi comedy film based on Mel Brooks and Buck Henry's 1960s spy parody television series of the same name. The film stars Steve Carell as Maxwell Smart and Anne Hathaway as Agent 99...
starring Steve Carell
Steve Carell
Steven John "Steve" Carell is an American comedian, actor, voice artist, producer, writer, and director. Although Carell is notable for his role on The Daily Show with Jon Stewart, he found greater fame in the late 2000s for playing Michael Scott on The Office...
, Dwayne Johnson and Anne Hathaway
Anne Hathaway (actress)
Anne Jacqueline Hathaway is an American actress. After several stage roles, she appeared in the 1999 television series Get Real. She played Mia Thermopolis in The Princess Diaries...
and New Line's Journey to the Center of the Earth
Journey to the Center of the Earth (2008 film)
Journey to the Center of the Earth is an American 2008 3D adventure film starring Brendan Fraser, Josh Hutcherson, and Anita Briem...
starring Brendan Fraser
Brendan Fraser
Brendan James Fraser is a Canadian-American film and stage actor. Fraser portrayed Rick O'Connell in the three-part Mummy film series , and is known for his comedic and fantasy film leading roles in major Hollywood films, including Encino Man , George of the Jungle , Dudley Do-Right , Monkeybone ,...
.
The matrixx produced Hollywood CeleBeauty web series featured extensive brand integrations and won the 2008 Telly Award.
The matrixx production offices are located in Santa Monica, California
Santa Monica, California
Santa Monica is a beachfront city in western Los Angeles County, California, US. Situated on Santa Monica Bay, it is surrounded on three sides by the city of Los Angeles — Pacific Palisades on the northwest, Brentwood on the north, West Los Angeles on the northeast, Mar Vista on the east, and...
near MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, Lionsgate, Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
and Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...
. The facility features Panasonic
Panasonic
Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...
DV and HD cameras, a 40 foot green screen, over four terabytes of online media storage, and state of the art editing and special effects hardware and software.
The company is privately held and venture backed by Hollywood producer and entrepreneur Van Vandegrift
Van Vandegrift
Van Vandegrift is an American Hollywood producer, entrepreneur, speaker, and adventurer.Major film projects in 2008 included Get Smart and Journey to the Center of the Earth...
.
Awards
- 2008 Telly Award – Web Series
- 2008 Telly Award – Special Effects
- 2008 Telly Award – Entertainment
- 2008 Summit Creative Award – Microsite
- 2008 Summit Creative Award – Online Video
- 2008 Horizon Interactive Award – Entertainment
- 2008 Horizon Interactive Award – Advertising Online
- 2008 Horizon Interactive Award – Video Documentary/Short Film
- 2008 Aurora Award (Platinum Best of Show)
- 2008 Videographer Award – New Media/Creativity
- 2007 AEGIS Video & Film Production Award
- 2007 Ava Audio Visual Award (Platinum) – Viral Marketing
- 2007 Ava Award – Special Effects & Animation
- 2007 Davey Award – Viral Marketing
- 2007 Creativity Award
- 2007 MarCom Marketing Communications Award
- 2007 Summit Emerging Media Award – Innovator Award
- 2007 Summit Marketing Effectiveness Award – Consumer Products