Matt Alonzo
Encyclopedia
Matt J. Alonzo is an American music video director and editor. He was born and raised in Carpinteria, California
Carpinteria, California
Carpinteria is a small oceanside city located in southeastern Santa Barbara County, California, east of Santa Barbara and northwest of Ventura. The population was 13,040 at the 2010 census, down from 14,194 at the 2000 census....

. He has directed and edited music videos for chart-topping R&B, rap, and rock artists.

Early life

Alonzo grew up in a blue-collar family. His passion for films came at the early age of nine, as he began to experiment with the camera and creating short films. After realizing his talent as a film maker while in high school, Alonzo chose to continue his education at Brooks Institute, developing professional skills in editing and directing.

Directing career

Alonzo directed and edited a Lil Wayne
Lil Wayne
Dwayne Michael Carter, Jr. , better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included...

 "Gossip" concert music video that he placed online at YouTube. The video was viewed over 10 million times. He then linked up with DJ Skee
DJ Skee
Scott Keeney , better known by his stage name DJ Skee, is a DJ and entrepreneur operating out of Los Angeles. Skee manages his own new media music, marketing, and production company, Skee.TV...

 at Skee.TV and became a partner in the company. In early 2011, Alonzo left Skee.TV and started his own production company Modern Artists Creative.

Alonzo began to achieve more and more praise for his music videos which has now led to numerous videos claiming upwards of 100 million viewers combined for such artists as Soulja Boy
Soulja Boy
DeAndre Cortez Way , better known by his stage name Soulja Boy Tell 'Em, or simply Soulja Boy, is an American rapper, record producer, actor, entrepreneur, and internet personality....

, Ice Cube
Ice Cube
O'Shea Jackson , better known by his stage name Ice Cube, is an American rapper and actor. He began his career as a member of the hip-hop group C.I.A. and later joined the rap group N.W.A. After leaving N.W.A in December 1989, he built a successful solo career in music, and also as a writer,...

, Pitbull
Pitbull (rapper)
Armando Christian Pérez , better known by his stage name Pitbull, is an American rapper, singer-songwriter and record producer. His first recorded performance was from the Lil Jon album Kings of Crunk in 2002, after which he released his debut album in 2004 titled M.I.A.M.I. under TVT Records...

, New Boyz
New Boyz
New Boyz is an American hip hop/rap group and a former jerkin crew duo made up of rappers Earl "Ben J" Benjamin and Dominic "Legacy" Thomas from Hesperia, California. They debuted in summer 2009 with their viral hit, "You're a Jerk", taken from their debut studio album Skinny Jeanz and a Mic,...

, The Game, Chris Cornell
Chris Cornell
Chris Cornell is an American rock musician best known as the lead vocalist and rhythm guitarist for Soundgarden and as the former lead vocalist for Audioslave. He is also known for his numerous solo works and soundtrack contributions since 1998...

, The Clipse, Cypress Hill
Cypress Hill
Cypress Hill is an American hip hop group from South Gate, California. Cypress Hill was the first Latino hip-hop group to have platinum and multi-platinum albums, selling over 18 million albums worldwide...

, Xzibit
Xzibit
Alvin Nathaniel Joiner , better known by his stage name Xzibit , is an American rapper, actor, and television host. He is known as the host of the MTV show Pimp My Ride, which brought him mainstream success...

, Far East Movement
Far east movement
Far East Movement is an Asian American electro hop quartet based in Los Angeles. The group formed in 2003 and consists of Kev Nish , Prohgress , J-Splif , and DJ Virman...

 and more. Alonzo's "Like A G6" music video for Far East Movement was nominated for a MTV Japan
MTV Japan
MTV Japan is the Japanese version of the cable television network based in Japan. It is a subsidiary of MTV Networks, and was launched on December 24, 1992. It can be viewed on cable television, SKY PerfecTV!, SKY PerfecTV! e2 and IPTV.-History:MTV originally was a music block on JORX-TV from 1989...

 VMA
VMA
VMA may refer to:* MTV Video Music Awards* United States Marine Corps aircraft squadrons which use the AV-8B Harrier II aircraft* Vanillylmandelic acid, a metabolite in urine which may be measured to diagnose medical disorders* Vanthali Memon Association...

 under the category for Best Hip-Hop Music Video.

In late 2010, Alonzo signed with International Creative Management
International Creative Management
International Creative Management is a talent and literary agency with offices in Los Angeles, New York, and London. ICM is a full-service agency representing creative and technical talent in the fields of motion pictures, television, fiction and nonfiction publishing, music, live performance,...

for feature film representation.
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