Maxima supermarket
Encyclopedia
"Maxima" is a retail chain operating in Lithuania
, Latvia
, Estonia
, and Bulgaria
and it is the largest Lithuanian capital company and the largest employer in the Baltic States
. "Maxima Group" has 444 stores (as of 2011) in Lithuania
, Latvia
, Estonia
and Bulgaria
. Depending on the size of the "Maxima" stores, they offer 3,000 to 65,000 brands. The group employs more than 26,000 people.
in 1992, since then it has become the Baltics most successful supermarket chain.
"Maxima" opened in Latvia in 2001, it Riga
. Currently, "Maxima Latvija" SIA in Latvia
holds approximately 24% retail market share.
"Maxima" opened in Estonia in 2001, in the city of Pärnu
. In 2007, first "Maxima XX" stores were opened in the country, and in 2008 the first "Maxima XXX" store was opened in Pärnu
. Currently, the Company holds almost 14% market share with 54 "Maxima" shopping centres.
"Maxima X"(previously "Minima")- a store that’s close to home. People stop by every day to quickly purchase the goods they need most. Both in the city and the country, shoppers who stop by Maxima X stores will find goods arranged in the same way.
In Bulgaria, stores of the same concept are operated under the "T-Market" brand.
"Maxima XX" (previously "Media")- built in the suburbs of the large cities, home to 12,000-30,000 residents. Stores of this size are for those who wish to shop quickly and need a wide product range.
"Maxima XXX" (previously "Maxima")- at these supermarkets, customers can find the widest assortment of goods. Shoppers are offered up to 50,000 different food products and manufactured goods. The store features a bakery, pastry making facilities, and kitchen facilities, so customers can purchase fresh food items prepared right at the store.
"Ermitažas" is a chain of home improvement and construction material stores in Lithuania. As of 2011, there are three Ermitažas stores: in Vilnius
, Klaipėda
, and Šiauliai
.
The mission of the "Maxima" chain of stores is to offer the maximum good to local citizens, as well as to satisfy their daily needs for a wide variety of consumer products.
"Maxima’s" slogan is “We’ve thought about everything.”
In 2009, "Maxima Latvija" placed in a high third place in the Top List of Latvia’s Largest Companies (based on net turnover in 2009)."Maxima Latvija" also had the highest revenue in the sector in 2009 —14.80 million lats. Also in 2009, "Maxima Latvija" was assessed as the eighth most-beloved brand in Latvia, and for two years in a row (2009 and 2010) the company earned the title of Latvia’s most beneficial brand. In 2010 "Maxima Latvija" placed sixth in the list of most beloved brands, and eighth in the list of most valuable companies. That same year, "Maxima Latvija" placed 31st in the list of top reputations, and 25th in the top list created by experts from various sectors.
Goods arrive on store shelves only after these product-quality examination steps have been taken.
Lithuania
Lithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...
, Latvia
Latvia
Latvia , officially the Republic of Latvia , is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , to the southeast by Belarus and shares maritime borders to the west with Sweden...
, Estonia
Estonia
Estonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...
, and Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...
and it is the largest Lithuanian capital company and the largest employer in the Baltic States
Baltic states
The term Baltic states refers to the Baltic territories which gained independence from the Russian Empire in the wake of World War I: primarily the contiguous trio of Estonia, Latvia, Lithuania ; Finland also fell within the scope of the term after initially gaining independence in the 1920s.The...
. "Maxima Group" has 444 stores (as of 2011) in Lithuania
Lithuania
Lithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...
, Latvia
Latvia
Latvia , officially the Republic of Latvia , is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , to the southeast by Belarus and shares maritime borders to the west with Sweden...
, Estonia
Estonia
Estonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...
and Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...
. Depending on the size of the "Maxima" stores, they offer 3,000 to 65,000 brands. The group employs more than 26,000 people.
History
Three "Maxima" stores were opened in VilniusVilnius
Vilnius is the capital of Lithuania, and its largest city, with a population of 560,190 as of 2010. It is the seat of the Vilnius city municipality and of the Vilnius district municipality. It is also the capital of Vilnius County...
in 1992, since then it has become the Baltics most successful supermarket chain.
"Maxima" opened in Latvia in 2001, it Riga
Riga
Riga is the capital and largest city of Latvia. With 702,891 inhabitants Riga is the largest city of the Baltic states, one of the largest cities in Northern Europe and home to more than one third of Latvia's population. The city is an important seaport and a major industrial, commercial,...
. Currently, "Maxima Latvija" SIA in Latvia
Latvia
Latvia , officially the Republic of Latvia , is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , to the southeast by Belarus and shares maritime borders to the west with Sweden...
holds approximately 24% retail market share.
"Maxima" opened in Estonia in 2001, in the city of Pärnu
Pärnu
Pärnu is a city in southwestern Estonia on the coast of Pärnu Bay, an inlet of the Gulf of Riga in the Baltic Sea. It is a popular summer vacation resort with many hotels, restaurants, and large beaches. The Pärnu River flows through the city and drains into the Gulf of Riga...
. In 2007, first "Maxima XX" stores were opened in the country, and in 2008 the first "Maxima XXX" store was opened in Pärnu
Pärnu
Pärnu is a city in southwestern Estonia on the coast of Pärnu Bay, an inlet of the Gulf of Riga in the Baltic Sea. It is a popular summer vacation resort with many hotels, restaurants, and large beaches. The Pärnu River flows through the city and drains into the Gulf of Riga...
. Currently, the Company holds almost 14% market share with 54 "Maxima" shopping centres.
Store formats
"Maxima" stores operate under several names: "Maxima X", "Maxima XX", "Maxima XXX", "hyper Maxima", "Maxima Bazė", "Ermitažas" and "T-Market". Each type of store is set up according to a defined standard, so that customers can orient themselves easily and find the necessary item. At the "Maxima" shopping centers with two and three Xs, part of the commercial space is rented to specialized stores, so that customers can have access to additional services and goods."Maxima X"(previously "Minima")- a store that’s close to home. People stop by every day to quickly purchase the goods they need most. Both in the city and the country, shoppers who stop by Maxima X stores will find goods arranged in the same way.
In Bulgaria, stores of the same concept are operated under the "T-Market" brand.
"Maxima XX" (previously "Media")- built in the suburbs of the large cities, home to 12,000-30,000 residents. Stores of this size are for those who wish to shop quickly and need a wide product range.
"Maxima XXX" (previously "Maxima")- at these supermarkets, customers can find the widest assortment of goods. Shoppers are offered up to 50,000 different food products and manufactured goods. The store features a bakery, pastry making facilities, and kitchen facilities, so customers can purchase fresh food items prepared right at the store.
"Ermitažas" is a chain of home improvement and construction material stores in Lithuania. As of 2011, there are three Ermitažas stores: in Vilnius
Vilnius
Vilnius is the capital of Lithuania, and its largest city, with a population of 560,190 as of 2010. It is the seat of the Vilnius city municipality and of the Vilnius district municipality. It is also the capital of Vilnius County...
, Klaipėda
Klaipeda
Klaipėda is a city in Lithuania situated at the mouth of the Nemunas River where it flows into the Baltic Sea. It is the third largest city in Lithuania and the capital of Klaipėda County....
, and Šiauliai
Šiauliai
Šiauliai , is the fourth largest city in Lithuania, with a population of 133,900. It is the capital of Šiauliai County. Unofficially, the city is the capital of Northern Lithuania.-Names:...
.
Statistics
 Estonia |
 Latvia |
 Lithuania |
 Kingdom of Bulgaria |
Total | |
|---|---|---|---|---|---|
| Total number of stores | 46 |
131 |
226 |
21 |
424 |
| Number of employees (2010) | 2,939 | 6,868 | 15,093 | 1,101 | 26,001 |
| Customers per day | 105 000 | 277 000 | 604 000 | 36 000 | 1 058 000 |
| Turnover in LVL (without VAT) (2010) | 1,800 mil. | 0,373 mil. | 0,899 mil. | 0,404 mil. | 3,476 mil. |
| Turnover in LTL (without VAT) (2010) | 887,9 mil. | 1,840 mil. | 4,433 mil. | 199,5 mil. | 1093,673 mil. |
Maxima Latvija
"Maxima Latvija" is part of Maxima Grupė and it is the largest food and non-food item retail chain in the Baltic states - since 2001, "Maxima" has been in Latvia.The mission of the "Maxima" chain of stores is to offer the maximum good to local citizens, as well as to satisfy their daily needs for a wide variety of consumer products.
"Maxima’s" slogan is “We’ve thought about everything.”
In 2009, "Maxima Latvija" placed in a high third place in the Top List of Latvia’s Largest Companies (based on net turnover in 2009)."Maxima Latvija" also had the highest revenue in the sector in 2009 —14.80 million lats. Also in 2009, "Maxima Latvija" was assessed as the eighth most-beloved brand in Latvia, and for two years in a row (2009 and 2010) the company earned the title of Latvia’s most beneficial brand. In 2010 "Maxima Latvija" placed sixth in the list of most beloved brands, and eighth in the list of most valuable companies. That same year, "Maxima Latvija" placed 31st in the list of top reputations, and 25th in the top list created by experts from various sectors.
Loyalty Program
The goal of the "Maxima" loyal program is to thank those customers who consistently shop at "Maxima" stores.Quality Control
- The manufacturer makes sure the product conforms to quality criteria.
- The deliverer is responsible for ensuring that products received from the manufacturer arrive at "Maxima" warehouses in observance of all necessary quality producers.
- The quality of "Maxima" goods is confirmed by accredited institutions, and the quality of goods is constantly examined by experts at "Maxima’s" Quality Management Department.
Goods arrive on store shelves only after these product-quality examination steps have been taken.
Private labels
- Maxima Favorit – expensive higher-quality products
- Optima Linija – cheap low-quality products
- Maxima Ecologica – a brand for organic products
- Meistro Kokybė – a brand for fresh meat and fish products, as well as deli and confectionery products.
- DISNEY is Disney-labeled line of products for children.
- Saulės pienas – a brand used in milk and milk products group.
- Mano – a brand used in meat products group.
- Ocean – a brand used in fish products group.
- Collexion – a brand used for clothing and footwear for the family.
- Strada – a brand for casual apparel and footwear designed for children.