Mazda Persona
Encyclopedia
The Mazda
Persona (also sold as the Eunos 300) was a mid-sized front wheel drive sedan sold in Japan
in the late 1980s. It used Mazda's MA platform and was replaced by the Efini MS-8
in March 1993.
The Persona was Mazda's answer to the Toyota Carina ED
, a Japanese sedan that attempted to capture the hardtop
look and proportion of large American sedans. Transposed onto a smaller Japanese sedan, this proportion often led to a small, low cabin in context of longer front and rear ends.
Mazda placed much emphasis on the Persona's interior. It featured lounge-style door trims that appears completely integrated into the rear seats when the doors are closed.
When Mazda launched the Eunos dealership channel in Japan in 1990, the Persona became available also as an Eunos 300. Alongside with the Eunos Roadster (Mazda MX-5 Miata). the Eunos 100 (Mazda Familia Astina), and the 1990 Eunos Cosmo, these formed the initial Eunos brand lineup. The Eunos 300 was a stop-gap solution until the January 1992 launch of the Eunos 500
, also known as the Mazda Xedos 6.
Mazda
is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...
Persona (also sold as the Eunos 300) was a mid-sized front wheel drive sedan sold in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
in the late 1980s. It used Mazda's MA platform and was replaced by the Efini MS-8
Efini MS-8
The Efini MS-8 was a luxury car produced by Mazda and sold through the Efini marque from March 1992 through 1995. The car is a replacement to the Mazda Persona and Eunos 300....
in March 1993.
The Persona was Mazda's answer to the Toyota Carina ED
Toyota Carina ED
The Toyota Carina ED was a Japanese compact car created in 1985 as a companion to the 1984 Carina sedan. It was positioned as the 4-door Celica, with a similar focus on luxury found on the Corona EXiV. Its design sought to emulate the hardtop styling of large American sedans, resulting in a small,...
, a Japanese sedan that attempted to capture the hardtop
Hardtop
A hardtop is a term for a rigid, rather than canvas, automobile roof. It has been used in several contexts: detachable hardtops, retractable hardtop roofs, and the so-called pillarless hardtop body style....
look and proportion of large American sedans. Transposed onto a smaller Japanese sedan, this proportion often led to a small, low cabin in context of longer front and rear ends.
Mazda placed much emphasis on the Persona's interior. It featured lounge-style door trims that appears completely integrated into the rear seats when the doors are closed.
When Mazda launched the Eunos dealership channel in Japan in 1990, the Persona became available also as an Eunos 300. Alongside with the Eunos Roadster (Mazda MX-5 Miata). the Eunos 100 (Mazda Familia Astina), and the 1990 Eunos Cosmo, these formed the initial Eunos brand lineup. The Eunos 300 was a stop-gap solution until the January 1992 launch of the Eunos 500
Eunos 500
The Eunos 500 was a luxury car from Mazda's Eunos marque. The 500 was first shown to the public at the 1991 Tokyo Motor Show, and Japanest launch followed soon in early 1992....
, also known as the Mazda Xedos 6.