McArabia
Encyclopedia
The McArabia Grilled Chicken/Grilled Kofta is a popular Arabic-themed sandwich available at all McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 outlets throughout the Middle East (except for Israel), and is especially popular in Morocco
Morocco
Morocco , officially the Kingdom of Morocco , is a country located in North Africa. It has a population of more than 32 million and an area of 710,850 km², and also primarily administers the disputed region of the Western Sahara...

, the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

, and Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

.

Varieties

There are two versions of the McArabia: Grilled chicken, and grilled kofta
Kofta
Kofta is a Middle Eastern and South Asian meatball or meatloaf.In the simplest form, koftas consist of balls of minced or ground meat—usually beef or lamb—mixed with spices and/or onions...

 (beef with spices). Both are served with lettuce, tomatoes, onions, and garlic mayonnaise in addition to two small patties of grilled chicken or kofta
Kofta
Kofta is a Middle Eastern and South Asian meatball or meatloaf.In the simplest form, koftas consist of balls of minced or ground meat—usually beef or lamb—mixed with spices and/or onions...

, all wrapped in an Arabic style pita bread.

Marketing

McDonald's has performed a rather large advertising campaign for the McArabia since its introduction in 2003, largely focusing on the Arabic-themed nature of the sandwich, and it appears to have worked well. The McArabia has been very well received throughout the Middle East.

External links

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