McFit
Encyclopedia
The McFit GmbH is the largest fitness center
chain in Germany
with over 140 studios in Germany, Austria and Spain and over one million members. The company's headquarter is located in Schlüsselfeld
. Directed by founder Rainer Schaller
, the company generated about €160 million in total revenue in 2010.
The company's logo is a rolling ribbon with "McFit" written on it and the slogan "Einfach gut aussehen", which roughly translates to "Simply look good".
The company developed a training concept of their own together with sports scientists based on weight and exercise combined with a healthy nutrition.
The chain follows a no-frills policy:
Membership costs €16.90 each month for everybody (€18.90 in Austria and Spain). It includes access to every branch. It does not include the shower fee. All clubs in Germany and Austria are opened 24 hours a day, 365 days a year. Members are allowed to bring their own drinks. Until February 2011, McFit offered a free Magazine, but it doesn't offer additional services like a wellness area or courses (e.g. Aerobics).
From 2006 to 2010, McFit was the main sponsor of the Love Parade
, and Rainer Schaller became the sole owner of its organizing company Lopavent GmbH when the original organizers left the company. After a stampede
that left 21 people dead and hundreds injured, Schaller announced there would be no more Love Parades.
Health club
A health club is a place which houses exercise equipment for the purpose of physical exercise.-Main workout area:...
chain in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
with over 140 studios in Germany, Austria and Spain and over one million members. The company's headquarter is located in Schlüsselfeld
Schlüsselfeld
Schlüsselfeld is a town on the southwestern edge of the Upper Franconian district of Bamberg-Geography:Schlüsselfeld lies 24 km southwest of Bamberg in the Steigerwald in the valley of the Reiche Ebrach, 299 m above sea level....
. Directed by founder Rainer Schaller
Rainer Schaller
Rainer Schaller is the president and chief executive officer of McFit GmbH, Lopavent GmbH, which since 2006 has been the organizing company of the Love Parade, an electronic dance music festival and parade, Loveparade Berlin GmbH and LoveParade.net GmbH.On 24 July 2010, at least 21 people were...
, the company generated about €160 million in total revenue in 2010.
The company's logo is a rolling ribbon with "McFit" written on it and the slogan "Einfach gut aussehen", which roughly translates to "Simply look good".
The company developed a training concept of their own together with sports scientists based on weight and exercise combined with a healthy nutrition.
The chain follows a no-frills policy:
Membership costs €16.90 each month for everybody (€18.90 in Austria and Spain). It includes access to every branch. It does not include the shower fee. All clubs in Germany and Austria are opened 24 hours a day, 365 days a year. Members are allowed to bring their own drinks. Until February 2011, McFit offered a free Magazine, but it doesn't offer additional services like a wellness area or courses (e.g. Aerobics).
From 2006 to 2010, McFit was the main sponsor of the Love Parade
Love Parade
The Love Parade was a popular electronic dance music festival and parade that originated in 1989 in West Berlin, Germany. It was held in Germany annually between 1989 and 2003 in Berlin, and then from 2006 to 2010 in the Ruhr region...
, and Rainer Schaller became the sole owner of its organizing company Lopavent GmbH when the original organizers left the company. After a stampede
Love Parade stampede
On 24 July 2010, a stampede at the 2010 Love Parade electronic dance music festival in Duisburg, North Rhine-Westphalia, Germany, caused the death of 21 people. At least 510 more were injured....
that left 21 people dead and hundreds injured, Schaller announced there would be no more Love Parades.