MediaVest USA, founded in 1959, is a leading, full-service media specialist agency

Advertising agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

, offering clients a wide spectrum of communication expertise relating to advertising media

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 selection services (See capabilities section). MediaVest USA is based in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, with additional offices in Chicago

Chicago

Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 and San Francisco. The agency currently has over 750 employees.

MediaVest, a division of Starcom MediaVest Group (SMG), part of the VivaKi operating system, is a subsidiary of Publicis Groupe, a Paris-based holding company which is the world’s third largest communications group, the world’s second largest media counsel and media buying

Media buying

Media Buying is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real-estate within any given media...

 group, and a global leader in digital

Digital

A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 and healthcare communications. MediaVest’s sister agencies include Starcom and Spark.

History

Founded in 1929, Benton & Bowles

Benton & Bowles

Benton & Bowles was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929.-History:The agency's success was closely related to the rise in popularity of radio. Benton & Bowles invented the radio soap opera to promote their clients' products, and by 1936 were...

 was the first agency to consolidate media

Media (communication)

In communications, media are the storage and transmission channels or tools used to store and deliver information or data...

 and programming in a single media management organization. Benton & Bowles became DMB&B (D’Arcy, Masius, Benton & Bowles) after a merger in 1986. TeleVest, a subsidiary of DMB&B, was created in late 1993 as the national broadcast

Broadcast

Broadcast or Broadcasting may refer to:* Broadcasting, the transmission of audio and video signals* Broadcast, an individual television program or radio program* Broadcast , an English electronic music band...

 operation of the company. Then, in 1999, the media planning

Media planning

Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product...

 division of D’Arcy consolidated with TeleVest to form MediaVest, one of the original unbundled, full-service media service companies, according to the company website.

Capabilities

MediaVest specializes in:

• Media planning
  Media planning
  Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client's brand or product...
  
  
• Media buying
  Media buying
  Media Buying is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real-estate within any given media...
  
  
• Branded content
  Branded content
  Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content,...
  
  /product integration
• Digital media
  Digital media
  Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...
  
  
• Research
  Research
  Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...
  
  , data analytics
• Search (SEO
  Search engine optimization
  Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
  
  /SEM
  Search engine marketing
  Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...
  
  )
• Multicultural media
• Print investment
• Out-Of-Home programs
  Out-of-home advertising
  Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
  
  
• Advanced TV
• Social media marketing
  Social media marketing
  Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans...
  
  
• Communications planning
• Local & national TV
• Consumer
  Consumer
  Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
  
   insights
• Shopper marketing
  Shopper Marketing
  Shopper marketing is "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers."...
  
  
• Cross Athletes

Cross-Athletes are media buyers who are trained across media platforms.

Awards & Recognition

MediaVest USA has received several industry awards and recognition for its work in the advertising/media space.

In 2004, Adweek

Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978....

Magazine recognized MediaVest USA with its Media Agency of the Year award. The agency also won the publication’s AdWeekMedia Best of the 2000s: Media Agency of the Decade honor in December 2009.

In 2005, MediaVest USA was a recipient of a Gold Medal Award from the IRTS Foundation, Inc.

MediaVest USA was twice named Media Agency of the Year by Media Magazine (2007 and 2008).

OMMA Magazine named MediaVest USA Agency of the Year 2009: Best Buying and Planning.