Media evaluation is a discipline of the social sciences and centres on the analysis of media content rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages. It is said to be one of the fastest growing areas of mass communications research.

The International Association for Measurement and Evaluation of Communication (AMEC) is the industry appointed trade body for companies and individuals involved in research, measurement and evaluation in editorial media coverage and related communications issues. To be a full member of AMEC, companies must be able to a) offer comprehensive media evaluation, research and interpretation services, b) been in business for at least two years and c) have media evaluation turnover in excess of £150,000 when applying. In addition all companies abide by a strict code of ethics and must implement tight quality control procedures. These conditions ensure that the media avaluation services offered are all to the very highest standard. Further detailed information on the industry is available from AMEC's website. Another organisation is the Commission on Public Relations Measurement & Evaluation http://www.instituteforpr.org/about/measurement_commission/ which was formed under the auspices of the Institute for Public Relations in 1998. The Commission exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.

External links

• AMEC homepage

Media evaluation providers include:
Context Analytics http://www.context-analytics.com
Echo Research http://www.echoresearch.com
Media Proof http://www.mediaproof.com
Impact http://www.impact-intelligence.com
Media Evaluation Research http://www.meresearch.co.uk
Media Monitors (CARMA Asia Pacific) http://www.mediamonitorsgroup.com
Media Measurement Ltd http://www.mediameasurement.com
Mediatrack Research http://www.mediatrack.com/media-evaluation/default.aspx
Metrica

Metrica

Metrica is a global media analysis, media evaluation and PR planning consultancy. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis...

http://www.metrica.net
Millward Brown Precis http://www.millwardbrown.com/Sites/precis/
Panarc International Ltd http://www.panarc.com/
Precise http://www.precise.co.uk
TNS Media Intelligence http://www.tnsmi.co.uk/
Report International http://www.reportinternational.com