Media imperialism
Encyclopedia
Media imperialism is a theory based upon an over-concentration of mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 from larger nations as a significant variable in negatively affecting smaller nations, in which the national identity of smaller nations is lessened or lost due to media homogeneity inherent in mass media from the larger countries.

History and background

The Media Imperialism debate started in the early 1970s when developing countries began to criticise the control developed countries held over the media. The site for this conflict was UNESCO
UNESCO
The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations...

 where the New World Information and Communication Order
(NWICO
NWICO
The New World Information and Communication Order is a term that was coined in a debate over media representations of the developing world in UNESCO in the late 1970s and early 1980s...

) movement developed. Supported by the McBride report, "Many Voices, One World
MacBride report
Many Voices One World, also known as the MacBride report, was a 1980 UNESCO publication written by the International Commission for the Study of Communication Problems, chaired by Irish Nobel laureate Seán MacBride...

", countries such as India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

, and Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

 argued that the large media companies should have limited access to developing countries. This argument was one of the reasons for the United States, United Kingdom, and Singapore leaving UNESCO.

Later during the 1980s and 1990s, as multinational
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 media conglomerates
Conglomerate (company)
A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate structure , usually involving a parent company and several subsidiaries. Often, a conglomerate is a multi-industry company...

 grow larger and more powerful many believe that it will become increasingly difficult for small, local media outlets to survive. A new type of imperialism
Imperialism
Imperialism, as defined by Dictionary of Human Geography, is "the creation and/or maintenance of an unequal economic, cultural, and territorial relationships, usually between states and often in the form of an empire, based on domination and subordination." The imperialism of the last 500 years,...

 will thus occur, making many nations subsidiary to the media products of some of the most powerful countries or companies. Significant writers and thinkers in this area include Ben Bagdikian
Ben Bagdikian
Ben Haig Bagdikian is an American educator and journalist. Bagdikian has made journalism his profession since 1941. He is a significant American media critic and the dean emeritus of the University of California, Berkeley Graduate School of Journalism...

, Noam Chomsky
Noam Chomsky
Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, and activist. He is an Institute Professor and Professor in the Department of Linguistics & Philosophy at MIT, where he has worked for over 50 years. Chomsky has been described as the "father of modern linguistics" and...

, Edward S. Herman
Edward S. Herman
Edward S. Herman is an American economist and media analyst with a specialty in corporate and regulatory issues as well as political economy and the media. He is Professor Emeritus of Finance at the Wharton School of the University of Pennsylvania. He also teaches at Annenberg School for...

, Armand Mattelart
Armand Mattelart
Armand Mattelart is a Belgian sociologist and well known as a Leftist French scholar. His work deals with media, culture and communication, specially in their historical and international dimensions....

 and Robert McChesney. However, critics have responded that in most developing countries the most popular television and radio programs are commonly locally produced. Critics such as Anthony Giddens
Anthony Giddens
Anthony Giddens, Baron Giddens is a British sociologist who is known for his theory of structuration and his holistic view of modern societies. He is considered to be one of the most prominent modern contributors in the field of sociology, the author of at least 34 books, published in at least 29...

 highlight the place of regional producers of media (such as Brazil in Latin America); other critics such as James Curran suggest that State government subsidies have ensured strong local production. In areas such as audience studies, it has been shown that global programs like Dallas do not have a global audience who understand the program the same way (Tamar Liebes and Elihu Katz, The Export of Meaning: Cross-Cultural Readings of 'Dallas'. 2nd ed. Polity Press, 2004).

The United States' corporate media coverage of events has been seen to limit the freedom of the press
Freedom of the press
Freedom of the press or freedom of the media is the freedom of communication and expression through vehicles including various electronic media and published materials...

. Integrity can be lost among media giants. This combined with the control and flow of information reduces the fairness and accuracy of news stories. American news networks like CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

 also often have large international staffs, and produce specialized regional programming for many nations.

Media Imperialism is not always an international occurrence, however. When a single company or corporation controls all the media in a country, this too is a form of Media Imperialism. Nations such as Italy and Canada are often accused of possessing an Imperial media structure, based on the fact that much of their media is controlled by one corporation or owner.

A media source which ignores and/or censors important issues and events severely damages freedom of information
Freedom of information
Freedom of information refers to the protection of the right to freedom of expression with regards to the Internet and information technology . Freedom of information may also concern censorship in an information technology context, i.e...

. Many modern tabloid, twenty-four hour news channels and other mainstream media sources have increasingly been criticized for not conforming to general standards of journalistic integrity.

See also

  • First Amendment
    First Amendment to the United States Constitution
    The First Amendment to the United States Constitution is part of the Bill of Rights. The amendment prohibits the making of any law respecting an establishment of religion, impeding the free exercise of religion, abridging the freedom of speech, infringing on the freedom of the press, interfering...

  • Freedom of speech
    Freedom of speech
    Freedom of speech is the freedom to speak freely without censorship. The term freedom of expression is sometimes used synonymously, but includes any act of seeking, receiving and imparting information or ideas, regardless of the medium used...

  • Free Press
    Free Press
    Free Press may refer to:*Freedom of the press*Free Press , a nonpartisan, non-profit organization founded by media critic Robert McChesney to promote more democratic media policy in the United States...

  • Censorship
    Censorship
    thumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...

  • Concentration of media ownership
    Concentration of media ownership
    Concentration of media ownership refers to a process whereby progressively fewer individuals or organizations control increasing shares of the mass media...

  • Manufacturing Consent
    Manufacturing Consent
    Manufacturing Consent: The Political Economy of the Mass Media , by Edward S. Herman and Noam Chomsky, is an analysis of the news media as business...

  • Cultural identity
    Cultural identity
    Cultural identity is the identity of a group or culture, or of an individual as far as one is influenced by one's belonging to a group or culture. Cultural identity is similar to and has overlaps with, but is not synonymous with, identity politics....

  • Reader's Digest
    Reader's Digest
    Reader's Digest is a general interest family magazine, published ten times annually. Formerly based in Chappaqua, New York, its headquarters is now in New York City. It was founded in 1922, by DeWitt Wallace and Lila Bell Wallace...

  • NWICO
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