Metro Santa Cruz
Encyclopedia
Metro Santa Cruz, a free-circulation weekly newspaper published in Santa Cruz, California
from 1994 to 2009, was renamed the Santa Cruz Weekly
on May 6, 2009. The weekly continues, under its new name, to cover news, arts and entertainment in Santa Cruz County
, a coastal area that includes Capitola
, Aptos
, Boulder Creek
, Scotts Valley
and Watsonville
.
Popular features of Metro Santa Cruz included Nuz, a free-wheeling un-bylined political column, the "ClubGrid" music calendar and Muz, a music column. The Nuz name was retired upon the publication's renaming.
Locally based in Santa Cruz, the alternative weekly
is owned by Metro Newspapers
, a company started by UC Santa Cruz graduate and former Santa Cruz publisher Dan Pulcrano
. The company also publishes Metro
in the adjacent Santa Clara Valley
, a.k.a. Silicon Valley
and the North Bay Bohemian
in the Sonoma/Napa/Marin
area.
The newspaper commemorated its 15th anniversary in April 2009 with a photographic tribute to prominent Santa Cruzans, including wet suit inventor Jack O'Neill
, musicians Greg Camp
and Dale Ockerman
, former California secretary of state Bruce McPherson
and others. The essay was photographed by Santa Cruz native Dina Scoppettone. The issue was the last one published under the Metro Santa Cruz name.
Though no announcement was made, the name change was foreshadowed in the final weeks. The word "weekly" was added to the front page logo, and in the final issue's front page, the word "Metro" is cut off and seemingly sliding off the left side of the page.
The publication is affiliated with the SantaCruz.com community web portal, operated by a sister company, Boulevards
New Media.
Santa Cruz, California
Santa Cruz is the county seat and largest city of Santa Cruz County, California in the US. As of the 2010 U.S. Census, Santa Cruz had a total population of 59,946...
from 1994 to 2009, was renamed the Santa Cruz Weekly
Santa Cruz Weekly
Santa Cruz Weekly, a free-circulation weekly newspaper published in Santa Cruz, California began publishing under its current name on May 6, 2009...
on May 6, 2009. The weekly continues, under its new name, to cover news, arts and entertainment in Santa Cruz County
Santa Cruz County, California
Santa Cruz County is a county located on the Pacific coast of the U.S. state of California, on the California Central Coast. The county forms the northern coast of the Monterey Bay. . As of the 2010 U.S. Census, its population was 262,382. The county seat is Santa Cruz...
, a coastal area that includes Capitola
Capitola, California
Capitola is a city in Santa Cruz County, California, United States, on the coast of Monterey Bay. The population was 9,918 at the 2010 census.-History:...
, Aptos
Aptos, California
Aptos is a census-designated place in Santa Cruz County, California, United States. The population was 6,220 at the 2010 census.Aptos is an unincorporated area of Santa Cruz county, consisting of several small communities...
, Boulder Creek
Boulder Creek, California
Boulder Creek is a census-designated place in Santa Cruz County, California, United States. The population was 4,923 at the 2010 census.-Geography:Boulder Creek is located at ....
, Scotts Valley
Scotts Valley, California
Scotts Valley is a small city in Santa Cruz County, California, United States, about thirty miles south of downtown San Jose and six miles north of Monterey Bay, in the upland slope of the Santa Cruz Mountains. As of the 2010 census, the city population was 11,580...
and Watsonville
Watsonville, California
Watsonville is a city in Santa Cruz County, California, United States. The population was 51,199 according to the 2010 census.Located on the central coast of California, the economy centers predominantly around the farming industry. It is known for growing strawberries, apples, lettuce and a host...
.
Popular features of Metro Santa Cruz included Nuz, a free-wheeling un-bylined political column, the "ClubGrid" music calendar and Muz, a music column. The Nuz name was retired upon the publication's renaming.
Locally based in Santa Cruz, the alternative weekly
Alternative weekly
An alternative newspaper is a type of newspaper, that eschews comprehensive coverage of general news in favor of stylized reporting, opinionated reviews and columns, investigations into edgy topics and magazine-style feature stories highlighting local people and culture. Their news coverage is more...
is owned by Metro Newspapers
Metro Newspapers
Metro Newspapers is an American newspaper company based in San Jose, California. It currently publishes three free alternative weekly newspapers in Northern California: Metro Silicon Valley, Santa Cruz Weekly and the North Bay Bohemian...
, a company started by UC Santa Cruz graduate and former Santa Cruz publisher Dan Pulcrano
Dan Pulcrano
Dan Pulcrano is a journalist, newspaper owner and Web executive in San Jose, California. He is CEO and executive editor of Metro Silicon Valley, Silicon Valley’s alternative newsweekly, as well as its sister publications, Santa Cruz Weekly and the North Bay Bohemian...
. The company also publishes Metro
Metro, Silicon Valley's Weekly Newspaper
Metro is a free weekly newspaper published by the San Jose, California, based Metro Newspapers. Also known as Metro Silicon Valley, the paper serves the greater Silicon Valley area. In addition to print form, Metro can be downloaded, in PDF format, for free from the publisher's website...
in the adjacent Santa Clara Valley
Santa Clara Valley
The Santa Clara Valley is a valley just south of the San Francisco Bay in Northern California in the United States. Much of Santa Clara County and its county seat, San José, are in the Santa Clara Valley. The valley was originally known as the Valley of Heart’s Delight for its high concentration...
, a.k.a. Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
and the North Bay Bohemian
North Bay Bohemian
The North Bay Bohemian is a free weekly newspaper published in the North Bay subregion of the San Francisco Bay Area, in California, United States...
in the Sonoma/Napa/Marin
North Bay (San Francisco Bay Area)
The North Bay is a subregion of the San Francisco Bay Area, in California, United States. The largest city is Santa Rosa. It is by far the least populous and least urbanized part of the Bay Area...
area.
The newspaper commemorated its 15th anniversary in April 2009 with a photographic tribute to prominent Santa Cruzans, including wet suit inventor Jack O'Neill
Jack O'Neill (businessman)
Jack O'Neill is an American businessman, often credited with the invention of the wetsuit. In 1952 he opened one of California's first surf shops in a garage on the Great Highway in San Francisco, close to his favorite bodysurfing break, which lead to the establishment of a company that deals in...
, musicians Greg Camp
Greg Camp
Greg Camp , is an American Grammy Award-nominated songwriter, guitarist and vocalist. He is best known as the founding guitarist and songwriter for the rock band, Smash Mouth...
and Dale Ockerman
Dale Ockerman
Dale Ockerman is a keyboardist, guitarist and songwriter who has worked with a variety of internationally-recognized musicians since the late 1960s...
, former California secretary of state Bruce McPherson
Bruce McPherson
Bruce A. McPherson is a California politician who was the 30th California Secretary of State, sworn in March 30, 2005. He was nominated to replace former Secretary of State Kevin Shelley, who resigned on March 4. McPherson, a Republican from Santa Cruz County, served his term as Secretary until...
and others. The essay was photographed by Santa Cruz native Dina Scoppettone. The issue was the last one published under the Metro Santa Cruz name.
Though no announcement was made, the name change was foreshadowed in the final weeks. The word "weekly" was added to the front page logo, and in the final issue's front page, the word "Metro" is cut off and seemingly sliding off the left side of the page.
The publication is affiliated with the SantaCruz.com community web portal, operated by a sister company, Boulevards
Boulevards
Boulevards is a network of city guides on the Internet established in 1994 by Boulevards New Media Inc., an early digital media pioneer. It preceded other city guide networks such as Citysearch and Microsoft's now-defunct Sidewalk.com product, which launched under a similarly metaphorical brand and...
New Media.