Metz (drink)
Encyclopedia
Metz is a discontinued Schnapps
Schnapps
Schnapps is a type of distilled alcoholic beverage. The English word schnapps is derived from the German Schnaps , which can refer to any strong alcoholic drink but particularly those containing at least 32% ABV...

-based alcopop
Alcopop
Alcopop is a colloquial term describing certain flavored alcoholic beverages, including:#malt beverages to which various fruit juices or other flavorings have been added...

 by Bacardi
Bacardi
Bacardi is a family-controlled spirits company, best known as a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in nearly 100 countries...

.

Other brands include Black Metz (black packaging) and Still Metz (blue packaging).

Advertising

Metz was promoted with the "Freelance Scientist" advert starring Julian Barratt
Julian Barratt
Julian Barratt is an English comedian, musician, music producer and actor. Barratt is best known for playing the character of Howard Moon in the cult comedy The Mighty Boosh, which he also co-writes with comedy partner, Noel Fielding.-The Mighty Boosh:Barratt stars as the character Howard Moon...

 as a scientist explaining that Metz caused 'Judders' as well as the "Forrest" advert directed by Enda McCallion
Enda McCallion
Enda McCallion is an Irish film director. He studied at the Dún Laoghaire College of Art and Design and the Royal College of Art in London, England....

 and featuring the Judderman.

Judderman

The Judderman is the central character in "Forrest", an advert for Metz. An elf
Elf
An elf is a being of Germanic mythology. The elves were originally thought of as a race of divine beings endowed with magical powers, which they use both for the benefit and the injury of mankind...

/Jack Frost
Jack Frost
Jack Frost is a sprite-like character with roots in Viking lore. There, he is known as Jokul Frosti . In Britain and United States, Jack is a variant of Old Man Winter and is held responsible for frosty weather, for nipping the nose and toes in such weather, coloring the foliage in autumn, and...

-like creature, the Judderman waylays innocent travellers and tempts them to taste the alcohol, at which they 'judder' due to its being served cold. The advert was known for scaring children. There were also an additional two adverts which promoted the Storm brand and Still Metz and Black Metz as well as another commercial where the Judderman is disguised as an old woman.

A character in series 1 of Julian Barratt and Noel Fielding's show The Mighty Boosh seems to be based on the Judderman, as he makes people judder due to him living in the arctic, as well as having a similar appearance (large spiky head and fingers, black one-piece clothing).

An outfit worn in Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

's Bad Romance
Bad Romance
"Bad Romance" is a song by American recording artist Lady Gaga. It was released as the lead single from her third extended play , and second major release The Fame Monster . Written by Lady Gaga and produced by RedOne, the track was inspired by Gaga's fear of negative love relationships and the...

music video also appears to be inspired partly by the Judderman.

The Judderman character starred in his own point-and-click style exploration game, created as a viral ad campaign for Metz.
http://www.anafor.ru/games/quest/judderman.htm

Man in the Mask

Prior to these advertisements, came an advert based on a single character in a red balaclava, doing a piece to camera, in snowy, cold, mountain background. The slogan for the series of adverts was "why does the man in the mask drink Metz".
One of the more memorable adverts was the explanation that "every time a stranger enters the village and drinks Metz, they all wonder if it is me, without my mask on" "one time, it was".

Other Advertisements

After the Judderman campaign, there was a further Metz advert where a man drinks the drink in a bar and feels the effect of it.
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