Michael Bivins
Encyclopedia
Michael Lamont Bivins, a.k.a. Biv (born August 10, 1968 in Boston, Massachusetts, USA
), is the founder and member of the R&B group New Edition
and the hip hop
group Bell Biv DeVoe
. Not only does he perform in both groups, but he also discovers, manages, and produces for other acts, most notably Another Bad Creation
, MC Brains, Boyz II Men
, and 702
, all of whom were signed to his Motown
distributed label Biv 10 Records
. He serves as the music entrepreneur and A&R
man of both of his own acts.
Bivins had a minor role in the film Friday After Next
, and guest-starred as a DJ
on the pseudo-radio station
CSR 103.9 in the hit video game Grand Theft Auto: San Andreas
. Most recently, he made an appearance in the basketball film Crossover
as a character known as Heart Attack. He is also in charge of Artist Development for Making the Band 4
. He is CEO of his own label Sporty Rich Enterprises.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
), is the founder and member of the R&B group New Edition
New Edition
New Edition is an R&B group formed in Boston in 1978. The group reached its height of popularity during the 1980s. They were the progenitors of the boy band movement of the 1980s and 1990s and led the way for groups like New Kids on the Block, Boyz II Men, Backstreet Boys and 'N Sync...
and the hip hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
group Bell Biv DeVoe
Bell Biv DeVoe
Bell Biv DeVoe is an American R&B musical group which branched off from New Edition. It consists of three of New Edition's previous members, Ricky Bell, Michael Bivins, and Ronnie DeVoe...
. Not only does he perform in both groups, but he also discovers, manages, and produces for other acts, most notably Another Bad Creation
Another Bad Creation
Another Bad Creation were an American R&B and rap musical group from Atlanta, Georgia.-History:ABC consists of Romell “RoRo” Chapman, Chris Sellers, David Shelton and brothers Demetrius and Marliss Pugh, as well as “unofficial” member Adrian “G.A.” Witcher...
, MC Brains, Boyz II Men
Boyz II Men
Boyz II Men is an American R&B vocal group best known for emotional ballads and a cappella harmonies. They are the most successful R&B group of all time, having sold more than albums worldwide. In the 1990s, Boyz II Men found fame on Motown Records as a quartet, but original member Michael McCary...
, and 702
702 (band)
702 , named after the area code of their hometown of Las Vegas, Nevada, is an American platinum-selling R&B trio. Originally a quartet, the group became a trio, which includes sisters Irish , and LeMisha 'Misha' Grinstead, and lead singer Kameelah 'Meelah' Williams...
, all of whom were signed to his Motown
Motown Records
Motown is a record label originally founded by Berry Gordy, Jr. and incorporated as Motown Record Corporation in Detroit, Michigan, United States, on April 14, 1960. The name, a portmanteau of motor and town, is also a nickname for Detroit...
distributed label Biv 10 Records
Biv 10 Records
Biv 10 Records was founded by Michael Bivins in 1992, through a joint venture with Motown Records.-History:In the early 1990s, Bivins’ Biv Entertainment management firm scored multiple successes with developing new acts in conjunction with Motown Records. As a result, Motown bankrolled Bivins his...
. He serves as the music entrepreneur and A&R
A&R
Artists and repertoire is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label.- Finding talent :...
man of both of his own acts.
Bivins had a minor role in the film Friday After Next
Friday After Next
Friday After Next is a 2002 comedy film directed by Marcus Raboy, starring Ice Cube and Mike Epps. It is the third installment in the Friday series, and the sequel to the 2000 film Next Friday.-Plot:...
, and guest-starred as a DJ
Disc jockey
A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...
on the pseudo-radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
CSR 103.9 in the hit video game Grand Theft Auto: San Andreas
Grand Theft Auto: San Andreas
Grand Theft Auto: San Andreas is a 2004 open world action video game developed by British games developer Rockstar North and published by Rockstar Games. It is the third 3D game in the Grand Theft Auto video game franchise, the fifth original console release and eighth game overall...
. Most recently, he made an appearance in the basketball film Crossover
Crossover (film)
Crossover is a 2006 American basketball film. Crossover stars Anthony Mackie, Wesley Jonathan, Wayne Brady, and Philip Champion in his film debut. It was written and directed by Preston A. Whitmore II and produced by Frank Mancuso Jr. Crossover was shot primarily in two cities in the United...
as a character known as Heart Attack. He is also in charge of Artist Development for Making the Band 4
Making the Band
Making the Band is an ABC/MTV reality television series that exists in separate iterations, each iteration focusing on a specific music act. It spawned musical acts O-Town, Da Band, Danity Kane, Day26, and Donnie Klang...
. He is CEO of his own label Sporty Rich Enterprises.