Michael Newman (product marketer)
Encyclopedia
Michael Newman is an American
product development and marketing
manager in the musical instrument
and professional audio
industries from San Diego, CA
. Newman performed product management and marketing duties for some of the earliest digital audio workstation
products from Digidesign
, Tascam
and Studer
. Newman worked closely with Gerry Kearby
at Studer, who later went on to form the online multi-media company Liquid Audio
.
Newman performed marketing and product management duties for the Tascam
MMR-8 and MMR-16 audio film dubbers which won an Emmy in 1995 for "Outstanding Achievement in Engineering Development". and an Emmy in 2000 during the "Prime Time Emmy Awards". In 2002 Newman joined Mackie
as a senior product manager and soon thereafter become global director of product management in a restructuring move by the company. In 2005 Newman was hired by Stanton Magnetics
and became the director of product management for Cerwin-Vega
and KRK Systems. In 2009 Newman started a consulting service focused on social media marketing for musical instrument and professional audio companies.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
product development and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
manager in the musical instrument
Musical instrument
A musical instrument is a device created or adapted for the purpose of making musical sounds. In principle, any object that produces sound can serve as a musical instrument—it is through purpose that the object becomes a musical instrument. The history of musical instruments dates back to the...
and professional audio
Sound
Sound is a mechanical wave that is an oscillation of pressure transmitted through a solid, liquid, or gas, composed of frequencies within the range of hearing and of a level sufficiently strong to be heard, or the sensation stimulated in organs of hearing by such vibrations.-Propagation of...
industries from San Diego, CA
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. Newman performed product management and marketing duties for some of the earliest digital audio workstation
Digital audio workstation
A digital audio workstation is an electronic system designed solely or primarily for recording, editing and playing back digital audio. DAWs were originally tape-less, microprocessor-based systems such as the Synclavier and Fairlight CMI...
products from Digidesign
Digidesign
Avid Audio is an American digital audio technology company. It was founded in 1984 by Peter Gotcher and Evan Brooks. The company began as a project to raise money for the founders' band, selling EPROM chips for drum machines. It is a subsidiary of Avid Technology, and during 2010 the Digidesign...
, Tascam
TASCAM
TASCAM is the professional audio division of TEAC Corporation, headquartered in Montebello, California. Tascam is credited as the inventor of the Portastudio, the first cassette-based multi-track home studio recorders. Tascam also introduced the first low-cost mass produced multitrack recorders...
and Studer
Studer
Studer is a Swiss manufacturer of professional audio equipment, founded in Zurich in 1948 by Willi Studer. It is known primarily for the design and manufacture of analog tape recorders and mixing consoles. Studer also produce other technology solutions, such as telephony management systems and...
. Newman worked closely with Gerry Kearby
Gerry Kearby
Gerald "Gerry" Kearby is an entrepreneur who rose to prominence during the "dot-com" boom of the late 1990s. He has worked predominantly with music and audio-related electronics and software companies....
at Studer, who later went on to form the online multi-media company Liquid Audio
Liquid Audio
Liquid Audio Inc was a US software company based in Redwood City, California.Formed in 1996, Liquid Audio developed a major standard, multiple software clients, and a client/server media distribution system for streaming and downloading audio on the Internet...
.
Newman performed marketing and product management duties for the Tascam
TASCAM
TASCAM is the professional audio division of TEAC Corporation, headquartered in Montebello, California. Tascam is credited as the inventor of the Portastudio, the first cassette-based multi-track home studio recorders. Tascam also introduced the first low-cost mass produced multitrack recorders...
MMR-8 and MMR-16 audio film dubbers which won an Emmy in 1995 for "Outstanding Achievement in Engineering Development". and an Emmy in 2000 during the "Prime Time Emmy Awards". In 2002 Newman joined Mackie
Mackie
Mackie is a brand of the United States-based company LOUD Technologies. The Mackie brand is used on professional music and recording equipment, such as mixing consoles, loudspeakers, and DAW control surfaces....
as a senior product manager and soon thereafter become global director of product management in a restructuring move by the company. In 2005 Newman was hired by Stanton Magnetics
Stanton Magnetics
Stanton Magnetics, founded in 1946, is a manufacturer of professional and consumer audio equipment. Most of its products are aimed at DJs. It is a wholly owned subsidiary company of the privately owned Stanton Group who also own Cerwin-Vega and KRK Systems...
and became the director of product management for Cerwin-Vega
Cerwin-Vega
Cerwin-Vega is a manufacturing company that produces professional audio components, home audio speakers, and car audio components. It is part of the Stanton Group, along with Stanton Magnetics and KRK,...
and KRK Systems. In 2009 Newman started a consulting service focused on social media marketing for musical instrument and professional audio companies.