Michelle Madhok is the Founder and CEO of White Cat Media Inc. - DBA SheFinds Media, parent company of SheFinds.com and MomFinds.com, websites dedicated to helping busy working women use the internet to find affordable fashion for themselves and their children. She writes a weekly style column for New York's Metro

Metro International

Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...

http://ny.metro.us newspaper and appears regularly on Fox News Channel

Fox News Channel

Fox News Channel , often called Fox News, is a cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of News Corporation...

, The Today Show and The Tyra Banks Show

The Tyra Banks Show

The Tyra Banks Show, also known as and shortened to Tyra or The Tyra Show, is an American talk show hosted by Tyra Banks. The last new episode aired on Friday, May 28, 2010.-2005-2009: Syndication:...

. Michelle is a frequent speaker at internet, affiliate marketing

Affiliate marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...

 and blogging industry conferences. She has written about dating tips for single celebrities at Yahoo Personals.

Prior to founding SheFinds.com, Madhok served as group director of editorial products for women at AOL

AOL

AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

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She was educated at University of California, Berkeley

University of California, Berkeley

The University of California, Berkeley , is a teaching and research university established in 1868 and located in Berkeley, California, USA...

, achieving a BS

Bachelor of Science

A Bachelor of Science is an undergraduate academic degree awarded for completed courses that generally last three to five years .-Australia:In Australia, the BSc is a 3 year degree, offered from 1st year on...

 in Communications  and an MS

Master of Science

A Master of Science is a postgraduate academic master's degree awarded by universities in many countries. The degree is typically studied for in the sciences including the social sciences.-Brazil, Argentina and Uruguay:...

  in Marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 from Northwestern University

Northwestern University

Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....

.

On September 10, 2005 Michelle married entrepreneur and internet maven

Maven

A maven is a trusted expert in a particular field, who seeks to pass knowledge on to others. The word maven comes from Hebrew, via Yiddish, and means one who understands, based on an accumulation of knowledge.-History:...

 Michael Palka whom she met via Match.com

Match.com

Match.com is an online dating company which reportedly has more than 20 million members, made up of a 49/51 male/female ratio, and Web sites serving 25 countries in more than 8 different languages. Its headquarters are in Dallas, Texas and the company also has offices in West Hollywood, Tokyo, Rio,...

. They live on the west side of Manhattan

Manhattan

Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

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