Micro-donations
Encyclopedia
Micro-donations are a form of charitable donation
s that are small in the donated amount. In the past, they have been used most effectively by companies collecting spare change at registers and checkouts. Recently this form of philanthropy has become more popular with the advent and popularity of online and mobile donating
.
In addition to the more traditional forms of donating, like giving directly from person to person, both the internet and mobile-phones have become more accepted by the public for collecting donations.
Micro-donations of $200 or less have made up an ever larger share of nomination fundraising in the three United States presidential primary
elections since 2000. (In this measurement a person who donates $190 twice to a candidate has given two micro-donations, but is not a micro-donor.) Micro-donations accounted for 25% of the total donations for the United States presidential election in 2000
. This figure rose to 34% in 2004 and 38.8% in 2008.
Charity (practice)
The practice of charity means the voluntary giving of help to those in need who are not related to the giver.- Etymology :The word "charity" entered the English language through the Old French word "charité" which was derived from the Latin "caritas".Originally in Latin the word caritas meant...
s that are small in the donated amount. In the past, they have been used most effectively by companies collecting spare change at registers and checkouts. Recently this form of philanthropy has become more popular with the advent and popularity of online and mobile donating
Mobile donating
Mobile donating refers to donating to an organization through a mobile device. The primary means for mobile donating is through SMS. Mobile donating can also refer to consumers donating their old phones to a cause for recycling and reuse of the device....
.
In addition to the more traditional forms of donating, like giving directly from person to person, both the internet and mobile-phones have become more accepted by the public for collecting donations.
Micro-donations of $200 or less have made up an ever larger share of nomination fundraising in the three United States presidential primary
United States presidential primary
The series of presidential primary elections and caucuses is one of the first steps in the process of electing the President of the United States of America. The primary elections are run by state and local governments, while caucuses are private events run by the political parties...
elections since 2000. (In this measurement a person who donates $190 twice to a candidate has given two micro-donations, but is not a micro-donor.) Micro-donations accounted for 25% of the total donations for the United States presidential election in 2000
United States presidential election, 2000
The United States presidential election of 2000 was a contest between Republican candidate George W. Bush, then-governor of Texas and son of former president George H. W. Bush , and Democratic candidate Al Gore, then-Vice President....
. This figure rose to 34% in 2004 and 38.8% in 2008.
Further reading
- Hasen, Richard L.: More Supply, More Demand: The Changing Nature of Campaign Financing for Presidential Primary Candidates, (December 1, 2008). Loyola-LA Legal Studies Paper No. 2008-26.