Midas Muffler
Encyclopedia
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...
of automotive service centers headquartered in Itasca, Illinois
Itasca, Illinois
Itasca is a village in DuPage County, Illinois, United States. The population was 8,302 at the 2000 census.In 2009, BusinessWeek rated Itasca as the 'Best Affordable Suburb' in the state of Illinois...
. In the main markets of the United States and Canada, Midas stores are company-owned or franchised. In the 17 other countries it operates in, the service centers are either licensed or franchised.
In 1956 The Muffler Installation Dealers' Associated Service (M.I.D.A.S.) was established by Nate H. Sherman and the first Midas Muffler opened that year in Macon Georgia. The chain was originally known as Midas Muffler as they specialized in the replacement of muffler
Muffler
A muffler is a device for reducing the amount of noise emitted by the exhaust of an internal combustion engine. A US Patent for an Exhaust muffler for engines was granted to Milton and Marshall Reeves in 1897....
s. In recent years, they have marketed themselves as Auto Service Experts, as they are capable of performing most routine and common automobile service, including brakes, fluid changes, and suspensions. The name Midas originates from the king Midas
Midas
For the legend of Gordias, a person who was taken by the people and made King, in obedience to the command of the oracle, see Gordias.Midas or King Midas is popularly remembered in Greek mythology for his ability to turn everything he touched into gold. This was called the Golden touch, or the...
and his golden touch, hence the slogan "Trust the Midas touch".
2005 revenues were $192.5 million USD
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
, down from $197.5 million in 2004.