Midweek
Encyclopedia
MidWeek is a weekly United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 tabloid shopper and advertisement periodical published in Honolulu
Honolulu, Hawaii
Honolulu is the capital and the most populous city of the U.S. state of Hawaii. Honolulu is the southernmost major U.S. city. Although the name "Honolulu" refers to the urban area on the southeastern shore of the island of Oahu, the city and county government are consolidated as the City and...

, Hawaii
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...

 and distributed throughout on the Islands of Oahu and Kauai. It is owned by Black Press and is a sister publication of the Honolulu Star-Advertiser
Honolulu Star-Advertiser
The Honolulu Star-Advertiser, based in Honolulu, Hawaii, United States, is the largest daily newspaper in the state of Hawaii. Formed from the merger of The Honolulu Advertiser and the Honolulu Star-Bulletin following the acquisition of the former by Black Press, owner of the latter, the newspaper...

.

History

The shopper started in 1984 to provide advertisers with an alternative way to reach more customers. Publisher Ken Berry
Ken Berry
Kenneth Ronald "Ken" Berry is an American dancer, comedic actor and singer. He began on stage as a dancer and later starred in television sitcoms.-Life and career:...

 helped secure deals with Safeway
Safeway Inc.
Safeway Inc. , a Fortune 500 company, is North America's second largest supermarket chain after The Kroger Co., with, as of December 2010, 1,694 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern...

 and Pay ‘n Save
CSK Auto
CSK Auto, Inc. was a specialty retailer of automotive parts and accessories in the western United States and one of the largest retailers of such products in the entire country. Headquartered in Phoenix, Arizona, CSK Auto became a publicly traded company in March 1998, and grew through a...

 to advertise with the fledgling publication. Berry sought out cover stories
Cover story
Cover story may refer to:* a story in a magazine whose subject matter appears on its front cover* a fictitious account that is intended to hide one's real motive, e.g. when a terrorist pretends to be farmer to buy fertilizer or to provide an explanation in case it is found; the story in the case of...

 and columnist
Columnist
A columnist is a journalist who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear in newspapers, magazines and other publications, including blogs....

s that would increase readership.

The first issue of MidWeek was published on July 18, 1984 and featured local newscaster
News presenter
A news presenter is a person who presents news during a news program in the format of a television show, on the radio or the Internet.News presenters can work in a radio studio, television studio and from remote broadcasts in the field especially weather...

 Joe Moore on the cover.

The first MidWeek editor was Cheryl Deep. 1984 to 1987, followed by Vera Benedek, 1987 to 1994, and Don Chapman who joined the newspaper in November 1994. Ken Berry left MidWeek in 2001 and associate publisher, Ron Nagasawa, who has been with the company since 1984, stepped up to the publisher position. On March 15, 2001, MidWeek was sold by its owner Sam Newhouse (RFD Publications) to David Black (Black Press), then became known as MidWeek Printing & Oahu Publications, Inc. then bought/merged with the local daily newspaper, Honolulu Star-Bulletin.

Midweeks early popularity was owed in large part to its weekly mail-in sweepstakes with cash prizes in the hundreds of dollars and grocery shopping sprees being award to entrants.yup they iz ode popular son!!

MidWeek added on a Friday/weekend edition in 2005 and celebrated its 25th year of publication in 2009. It is mailed to all homes on the Island of Oahu and has an approximate readership of 500,000.

Columnists

The first nationally syndicated columnist
Syndicated columnist
This list of syndicated columnists comprises columnists whose recurring columns are published in multiple periodical publications .*Ghaith Abdul-Ahad*Yasmin Alibhai-Brown*Timothy Garton Ash*Lucius Beebe*Max Boot...

s to join the MidWeek line-up were Andy Rooney, movie critic Roger Ebert
Roger Ebert
Roger Joseph Ebert is an American film critic and screenwriter. He is the first film critic to win a Pulitzer Prize for Criticism.Ebert is known for his film review column and for the television programs Sneak Previews, At the Movies with Gene Siskel and Roger Ebert, and Siskel and Ebert and The...

, Dr. Joyce Brothers
Joyce Brothers
Joyce Brothers is an American psychologist, television personality and advice columnist, publishing a daily syndicated newspaper column since 1960.-Personal life:...

, Wall Street
Wall Street
Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...

 guru Louis Rukeyser
Louis Rukeyser
Louis Richard "Lou" Rukeyser was an American financial journalist, columnist, and commentator, through print, radio, and television....

, the father of American cooking James Beard
James Beard
James Andrew Beard was an American chef and food writer. The central figure in the story of the establishment of a gourmet American food identity, Beard was an eccentric personality who brought French cooking to the American middle and upper classes in the 1950s...

. The first local columnists to join up were Larry Price, Bob Hogue and Susan Page. Current local MidWeek Columnists are Bob Jones, Larry Price, Dan Boylan, Rick Hamada, Susan Page, Jerry Coffee, Alison Stewart (Click Chick - technology), Linda Dela Cruz (Entrepreneurs - business), Pamela Young, Diana Helfand (recipes), Bob Hogue, P.T. Brent, Tom Moffatt and Ron Nagasawa.

Features

In addition to regular columns and the cover story, Midweek has also run a set of regular features. Television listings have been featured since the magazine's first issue. The feature "Focus On Oahu" shows pictures people who live on Oahu
Oahu
Oahu or Oahu , known as "The Gathering Place", is the third largest of the Hawaiian Islands and most populous of the islands in the U.S. state of Hawaii. The state capital Honolulu is located on the southeast coast...

enjoying their lives.

Over the years, MidWeek included more features to showcase people in Hawaii. "Newsmaker" provides an up-close look at people who are making news. "Old Friends" features updates on people who have appeared on the magazine's cover in the past. "Good Neighbor" salutes people who devote part of their time volunteering to help other people in the community. Other popular features are the color photo spread "Honolulu Pa’ina", and "Hotshots". The magazine's official website was launched in August 1996.

This Honolulu Hawaii weekly publication featured a person in the community of Hawaii on the cover. It also has entertaining and highly informative soft news features, as well as opinionated national and local columnists.

External links

  • Official MidWeek website - features the cover story, a feature story, a synopsis of the columnists, a calendar of events and a TV listing.
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