Mike Wissot
Encyclopedia
Mike Wissot is a political pollster and market research
specialist. His firm, SymAction Communications, has offices in Los Angeles, CA and Washington, DC. Wissot is an adjunct professor of communication at Pepperdine University
. He often appears as a political analyst for KABC (AM)
talk radio and various television networks, covering the 2008 presidential campaign. Wissot has a weekly appearance on Al Rantel
's "Political Shootout," and he serves as a guest talk show host on KABC
.
During the 2004 presidential campaign he was a Vice President of Luntz Research Companies, responsible for the famous "Audience Response" focus group
s depicting EKG-like lines to measure public opinion toward President George W. Bush
and Senator John Kerry
during their convention speeches. The technology measures how voter react, second by second, to individual messages. Wissot was also responsible for many voter outreach campaigns to the Jewish Republican constituency in 2004, during which he wrote a controversial article in the Jerusalem Post, suggesting that the GOP was more aligned with the Jewish community's interests. Wissot received his political start by working for United States Senator John McCain
(R-AZ) in both Washington, D.C., and Phoenix.
In 2002, Wissot was the unsuccessful Republican nominee for the 41st District of the California State Assembly
, losing to Assemblymember Fran Pavley by 62 to 35 percent. Between 2000 and 2006, Wissot was Managing General Partner of Dentistry.com, an online dental referral company, which he sold to 1-800-DENTIST in 2006.
Wissot received a BA from James Madison University
in 1996, an MBA from the University of Arizona
in 1998, and a MIM from Thunderbird School of Global Management
in 1999.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
specialist. His firm, SymAction Communications, has offices in Los Angeles, CA and Washington, DC. Wissot is an adjunct professor of communication at Pepperdine University
Pepperdine University
Pepperdine University is an independent, private, medium-sized university affiliated with the Churches of Christ. The university's campus overlooking the Pacific Ocean in unincorporated Los Angeles County, California, United States, near Malibu, is the location for Seaver College, the School of...
. He often appears as a political analyst for KABC (AM)
KABC (AM)
KABC is a Los Angeles radio station, and a West Coast flagship station for the Cumulus Media company. A pioneer of the talk radio format, the station went "all-talk" in 1960 and was one of the first stations to do so...
talk radio and various television networks, covering the 2008 presidential campaign. Wissot has a weekly appearance on Al Rantel
Al Rantel
Al Rantel is a conservative talk show host. Rantel's most recent contract was with KABC radio, Los Angeles, California . Rantel is unusual in being an outspoken conservative who is openly gay...
's "Political Shootout," and he serves as a guest talk show host on KABC
KABC (AM)
KABC is a Los Angeles radio station, and a West Coast flagship station for the Cumulus Media company. A pioneer of the talk radio format, the station went "all-talk" in 1960 and was one of the first stations to do so...
.
During the 2004 presidential campaign he was a Vice President of Luntz Research Companies, responsible for the famous "Audience Response" focus group
Focus group
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging...
s depicting EKG-like lines to measure public opinion toward President George W. Bush
George W. Bush
George Walker Bush is an American politician who served as the 43rd President of the United States, from 2001 to 2009. Before that, he was the 46th Governor of Texas, having served from 1995 to 2000....
and Senator John Kerry
John Kerry
John Forbes Kerry is the senior United States Senator from Massachusetts, the 10th most senior U.S. Senator and chairman of the Senate Foreign Relations Committee. He was the presidential nominee of the Democratic Party in the 2004 presidential election, but lost to former President George W...
during their convention speeches. The technology measures how voter react, second by second, to individual messages. Wissot was also responsible for many voter outreach campaigns to the Jewish Republican constituency in 2004, during which he wrote a controversial article in the Jerusalem Post, suggesting that the GOP was more aligned with the Jewish community's interests. Wissot received his political start by working for United States Senator John McCain
John McCain
John Sidney McCain III is the senior United States Senator from Arizona. He was the Republican nominee for president in the 2008 United States election....
(R-AZ) in both Washington, D.C., and Phoenix.
In 2002, Wissot was the unsuccessful Republican nominee for the 41st District of the California State Assembly
California State Assembly
The California State Assembly is the lower house of the California State Legislature. There are 80 members in the Assembly, representing an approximately equal number of constituents, with each district having a population of at least 420,000...
, losing to Assemblymember Fran Pavley by 62 to 35 percent. Between 2000 and 2006, Wissot was Managing General Partner of Dentistry.com, an online dental referral company, which he sold to 1-800-DENTIST in 2006.
Wissot received a BA from James Madison University
James Madison University
James Madison University is a public coeducational research university located in Harrisonburg, Virginia, U.S. Founded in 1908 as the State Normal and Industrial School for Women at Harrisonburg, the university has undergone four name changes before settling with James Madison University...
in 1996, an MBA from the University of Arizona
University of Arizona
The University of Arizona is a land-grant and space-grant public institution of higher education and research located in Tucson, Arizona, United States. The University of Arizona was the first university in the state of Arizona, founded in 1885...
in 1998, and a MIM from Thunderbird School of Global Management
Thunderbird School of Global Management
Thunderbird School of Global Management is a private business school whose main campus is located in Glendale, Arizona. Founded in 1946 by retired U.S...
in 1999.