Millions of Us LLC
Encyclopedia
Millions of Us LLC http://www.millionsofus.com is a specialty marketing agency focused on virtual world
s and large online communities.
Founded in 2006 and based in San Francisco, the agency's clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, and Intel. By late 2007, the company's executives were regularly quoted as authorities on virtual worlds and social media
in business , technology , entertainment , and advertising publications.
Millions of Us is led by CEO Reuben Steiger and President Christian Lassonde, former Linden Lab
executives. The firm initially established a reputation in 2006 as a market leader in developing campaigns and presences in Second Life
for corporations such as Toyota and Microsoft . Beginning in June 2007, Millions of Us diversified into other virtual worlds such as Gaia Online
and IAC/InterActiveCorp
's Zwinktopia.
In October 2007, The Omnicom Group
(NYSE: OMC), the world's largest advertising agency holding company in terms of revenue, took a minority stake in Millions of Us LLC.
Virtual world
A virtual world is an online community that takes the form of a computer-based simulated environment through which users can interact with one another and use and create objects. The term has become largely synonymous with interactive 3D virtual environments, where the users take the form of...
s and large online communities.
Founded in 2006 and based in San Francisco, the agency's clients include 20th Century Fox, Warner Bros., Toyota, Microsoft, and Intel. By late 2007, the company's executives were regularly quoted as authorities on virtual worlds and social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
in business , technology , entertainment , and advertising publications.
Millions of Us is led by CEO Reuben Steiger and President Christian Lassonde, former Linden Lab
Linden Lab
Linden Research, Inc., d/b/a Linden Lab, is a privately held American Internet company that is best known as the creator of Second Life....
executives. The firm initially established a reputation in 2006 as a market leader in developing campaigns and presences in Second Life
Second Life
Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...
for corporations such as Toyota and Microsoft . Beginning in June 2007, Millions of Us diversified into other virtual worlds such as Gaia Online
Gaia Online
Gaia Online is an English-language, anime-themed social networking and forums-based website. Gaiaonline was founded in 2003. but the name was changed to GaiaOnline.com in 2003 from go-gaia by its owner, Gaia Interactive...
and IAC/InterActiveCorp
IAC/InterActiveCorp
InterActiveCorp is an American internet company with over 50 brands across 40 countries headquartered in New York City...
's Zwinktopia.
In October 2007, The Omnicom Group
Omnicom Group
Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...
(NYSE: OMC), the world's largest advertising agency holding company in terms of revenue, took a minority stake in Millions of Us LLC.