Mino Carta
Encyclopedia
Mino Carta, pseudonym
of Demetrio Giuliano Gianni Carta (Born c. 1933 in Genoa
) is an Italian
-born Brazil
ian journalist
, publisher and writer
. Carta helped in the creation of Veja
, Istoé
and CartaCapital
, three of the four leading newsmagazine
s currently published in Brazil.
, São Paulo with his family after the War in 1946, when he "still wore short pants". He was probably 12 or 13 years old at that time. He recalls São Paulo as a "quiet and orderly" town with "human measures".
In 1951, Carta did a vestibular
exam and was admitted at the University of São Paulo
's traditional Law School of Largo São Francisco. His enrollment records state that he was born on September 3, 1933. He attended the classes of the first years, but quit and ended up never graduating from higher education
.
In 1960 he started his career in journalism
by helping to found Editora Abril
automobile magazine
Quatro Rodas. In 1966, he introduced new journalism
in Brazil by founding São Paulo-based newspaper
Jornal da Tarde
. Two years later, he helped Victor Civita
of Abril to found Veja, which currently is the leading newsmagazine in the country, with a circulation of over a million copies per edition. Unsatisfied with the result, he helped in the foundation of Istoé in 1976. Yet not completely satisfied with the result, he founded CartaCapital in 1994. On the new magazine, he and other columnists emphatically criticize neoliberal and neocon politics that are recently defended by Veja.
Of all the publications Carta helped create during his life, only one, the defunct Jornal da República, failed to succeed. The 1970s
newspaper had a large déficit on its budget.
Disappointed with the position of Luiz Inácio Lula da Silva
in the Cesare Battisti case, Carta decided to retire from his blog and his column on CartaCapital.
. Written as a fictional story, some connections may be done with the reality, such as the characther's home land "Ausônia" being Italy and his house on "Rua Áurea" being Rua Augusta.
In 2003, Carta published his second novel A Sombra do Silêncio (The Shadow of Silence), a follow-up to O Castelo de Âmbar. In this book, the main character finds himself on the Rua Áurea with Cuore Mio, "the most laughing girl in the neighbourhood", starting what is described by the author as the "only and authentic love of their lives".
Pseudonym
A pseudonym is a name that a person assumes for a particular purpose and that differs from his or her original orthonym...
of Demetrio Giuliano Gianni Carta (Born c. 1933 in Genoa
Genoa
Genoa |Ligurian]] Zena ; Latin and, archaically, English Genua) is a city and an important seaport in northern Italy, the capital of the Province of Genoa and of the region of Liguria....
) is an Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
-born Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian journalist
Journalist
A journalist collects and distributes news and other information. A journalist's work is referred to as journalism.A reporter is a type of journalist who researchs, writes, and reports on information to be presented in mass media, including print media , electronic media , and digital media A...
, publisher and writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
. Carta helped in the creation of Veja
Veja (magazine)
Veja is a Brazilian weekly newsmagazine published in São Paulo and distributed throughout the country by the media conglomerate Grupo Abril. It is the leading weekly publication in the country, and one of the most influential outlets of the Brazilian press...
, Istoé
Istoe
Revista ISTOÉ is a weekly news magazine in Portuguese published in Brazil, roughly the equivalent of the American magazines Time or Newsweek. It is considered one of the four main magazines being published in the country, along with Veja, Época and CartaCapital....
and CartaCapital
CartaCapital
CartaCapital is a weekly Brazilian newsmagazine published in Santana do Parnaíba, São Paulo and João Pessoa, Paraíba and distributed throughout the country by Editora Confiança. The main focuses of the magazine are politics, economy, social issues and culture.-History:CartaCapital was created in...
, three of the four leading newsmagazine
Newsmagazine
A news magazine is a typed, printed, and published piece of paper, magazine or a radio or television program, usually weekly, featuring articles or segments on current events...
s currently published in Brazil.
Biography
Carta arrived in São PauloSão Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, São Paulo with his family after the War in 1946, when he "still wore short pants". He was probably 12 or 13 years old at that time. He recalls São Paulo as a "quiet and orderly" town with "human measures".
In 1951, Carta did a vestibular
Vestibular
The Vestibular is a competitive examination and is the primary and widespread system used by Brazilian universities to select their students. The Vestibular usually takes place from November to January, right before the start of school year in February or March, although certain universities hold...
exam and was admitted at the University of São Paulo
University of São Paulo
Universidade de São Paulo is a public university in the Brazilian state of São Paulo. It is the largest Brazilian university and one of the country's most prestigious...
's traditional Law School of Largo São Francisco. His enrollment records state that he was born on September 3, 1933. He attended the classes of the first years, but quit and ended up never graduating from higher education
Higher education
Higher, post-secondary, tertiary, or third level education refers to the stage of learning that occurs at universities, academies, colleges, seminaries, and institutes of technology...
.
In 1960 he started his career in journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...
by helping to found Editora Abril
Editora Abril
Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Southern America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril....
automobile magazine
Automobile magazine
An automobile magazine is a magazine with news and reports on automobiles and the automobile industry. Automobile magazines may feature new car tests and comparisons, which describe advantages and disadvantages of similar models; future models speculations, confidential information and "spyshots"...
Quatro Rodas. In 1966, he introduced new journalism
New Journalism
New Journalism was a style of 1960s and 1970s news writing and journalism which used literary techniques deemed unconventional at the time. The term was codified with its current meaning by Tom Wolfe in a 1973 collection of journalism articles he published as The New Journalism, which included...
in Brazil by founding São Paulo-based newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
Jornal da Tarde
Jornal da Tarde
Jornal da Tarde, often abbreviated JT, is a daily newspaper in São Paulo, Brazil. It is published by Grupo Estado, the owner of other prominent Brazilian news media such as O Estado de S. Paulo and Rádio Eldorado. It was founded in 1966 by the journalist Mino Carta in an attempt to introduce new...
. Two years later, he helped Victor Civita
Victor Civita
Victor Civita was an American businessman, journalist and naturalized Brazilian...
of Abril to found Veja, which currently is the leading newsmagazine in the country, with a circulation of over a million copies per edition. Unsatisfied with the result, he helped in the foundation of Istoé in 1976. Yet not completely satisfied with the result, he founded CartaCapital in 1994. On the new magazine, he and other columnists emphatically criticize neoliberal and neocon politics that are recently defended by Veja.
Of all the publications Carta helped create during his life, only one, the defunct Jornal da República, failed to succeed. The 1970s
1970s
File:1970s decade montage.png|From left, clockwise: US President Richard Nixon doing the V for Victory sign after his resignation from office after the Watergate scandal in 1974; Refugees aboard a US naval boat after the Fall of Saigon, leading to the end of the Vietnam War in 1975; The 1973 oil...
newspaper had a large déficit on its budget.
Disappointed with the position of Luiz Inácio Lula da Silva
Luiz Inácio Lula da Silva
Luiz Inácio Lula da Silva , known popularly as Lula, served as the 35th President of Brazil from 2003 to 2010.A founding member of the Workers' Party , he ran for President three times unsuccessfully, first in the 1989 election. Lula achieved victory in the 2002 election, and was inaugurated as...
in the Cesare Battisti case, Carta decided to retire from his blog and his column on CartaCapital.
Published books
In 2000, Carta released his first novel, titled O Castelo de Âmbar (The Castle of Amber), in which he narrates a semi-biographical story. The main character, Mercúcio Parla, may be his alter-ego; Parla narrates what he considers to be the promiscuous relationship between politicians, journalists and media thanes during almost half a century in the recent History of BrazilHistory of Brazil
The history of Brazil begins with the arrival of the first indigenous peoples, thousands of years ago by crossing the Bering land bridge into Alaska and then moving south....
. Written as a fictional story, some connections may be done with the reality, such as the characther's home land "Ausônia" being Italy and his house on "Rua Áurea" being Rua Augusta.
In 2003, Carta published his second novel A Sombra do Silêncio (The Shadow of Silence), a follow-up to O Castelo de Âmbar. In this book, the main character finds himself on the Rua Áurea with Cuore Mio, "the most laughing girl in the neighbourhood", starting what is described by the author as the "only and authentic love of their lives".
Awards
- 2003: Comunique-se Award for Best Businessperson of a News Vehicle – CartaCapital
- 2005: Comunique-se Award for Best Businessperson of a News Vehicle – CartaCapital
- 2006: Award of the Association of Foreign Press Correspondents in Brazil for Most Prestigious Journalist of the Year
- 2007: Comunique-se Award for Best Businessperson of a News Vehicle – CartaCapital